There’s a special kind of nervousness that comes just after you click send on an email newsletter – it’s the moment when you notice the spelling mistake in the subject line, remember the link you forgot to add, and realise that you’ve just addressed 4,000…
Being ‘authentic’ is talked about a lot in modern marketing, but what does it really mean? And is it true authenticity that people respond to or the image of it – an ironic inauthentic authenticness! Let’s explore the idea of authenticity and its place in…
Trust is such a powerful tool for businesses. Once you have established trust – by which, I mean real, genuine respect and belief – it’s so much easier to sell your product or service. After all, you’re no longer an unknown entity pushing for money…
It is well established that customers are more likely to buy from companies that they trust. Trust, in fact, is such an essential concept in sales and marketing that a significant part of many marketing budgets is dedicated to developing that sense of rapport and…
For as long as humans have enjoyed food, drink, and each other’s company, they have enjoyed stories. During much of our history, stories were the primary way of passing information down from one generation to the next, and many of those still endure: Ancient Greek…
Anyone who regularly reads my articles knows just how powerful email marketing is and how in the right hands, it can propel your sales forward, improve brand loyalty, and help keep you at the very top of your game. Admittedly, email marketing falls short of…
AI is here, and it’s growing. We’re in the AI era, where software from chatbots to productivity tools exists with AI at its core. You may not even notice when it’s in use; for example, when Netflix recommends new shows based on your viewing history,…
Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to…
The current cost of living crisis that permeates the UK is affecting all areas of our lives – not least our business decisions. With everything rising in cost, from everyday essentials through to niche business products, people are cutting back on spending – this includes…
The rise of AI (artificial intelligence) has left no corner untouched. From smartphone assistants to company chatbots, AI has seamlessly integrated into our daily lives. While AI is certainly not new (remember that annoying paperclip from Microsoft Word?), its recent surge has ushered in a…
