There’s a special kind of nervousness that comes just after you click send on an email newsletter – it’s the moment when you notice the spelling mistake in the subject line, remember the link you forgot to add, and realise that you’ve just addressed 4,000…
Being ‘authentic’ is talked about a lot in modern marketing, but what does it really mean? And is it true authenticity that people respond to or the image of it – an ironic inauthentic authenticness! Let’s explore the idea of authenticity and its place in…
It’s a common saying in marketing that ‘people buy from people’, but what does it mean and, if it’s true (spoiler: it is), how can you make sure that your email marketing makes the best use of this understanding? Let’s talk personality. The Human Touch…
It is well established that customers are more likely to buy from companies that they trust. Trust, in fact, is such an essential concept in sales and marketing that a significant part of many marketing budgets is dedicated to developing that sense of rapport and…
For as long as humans have enjoyed food, drink, and each other’s company, they have enjoyed stories. During much of our history, stories were the primary way of passing information down from one generation to the next, and many of those still endure: Ancient Greek…
Anyone who regularly reads my articles knows just how powerful email marketing is and how in the right hands, it can propel your sales forward, improve brand loyalty, and help keep you at the very top of your game. Admittedly, email marketing falls short of…
AI is here, and it’s growing. We’re in the AI era, where software from chatbots to productivity tools exists with AI at its core. You may not even notice when it’s in use; for example, when Netflix recommends new shows based on your viewing history,…
Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to…
ChatGPT is hitting the headlines worldwide. Have you heard of it? The online AI chatbot has gone viral, gathering 1 million users in a mere 5 days. This is seriously impressive growth when you consider Instagram took a slow and steady 2.5 months to gain…
Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn’t be bombarded by so much rubbish online and in our inboxes daily. There’s plenty of copy out there, but how much of it is actually effective at persuading…
