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One area that many businesses struggle with is finding enough of the right customers. You meet lots of people at networking events and in day-to-day conversation who express an interest in what you do, but sometimes it’s just not the right time for them to say ‘yes’…
Making the sale can be tough. If it’s not the right time when you first speak to a prospective client, they may have forgotten about you when it is the right time.
That’s why it’s so important to nurture those valuable relationships by staying in touch on a regular basis. Email newsletters are the most effective way of doing that: making sure you’re at the front of your prospects’ minds when they need what you have to offer.
I create email newsletters that generate leads and sales for the businesses I work with, and that’s where you can benefit too…
I make the whole process of sending a weekly, fortnightly or monthly email newsletter super easy, with a fully managed service that you’ll love.
For each email, you simply provide your content in a Word or text document, along with the pictures and videos you want to use, and I’ll then turn that into a professional email campaign that will be sent to your list. You concentrate on creating great content that’s related to your area of expertise, and I take care of the rest.
An example of the report overview, summarising the number of opens, clicks and more.
When each email has been sent, you’ll be able to see exactly who’s opened it, clicked on links, unsubscribed or shared it on social media.
Take a look at the list on the right to see everything that’s included.
There’s a one-off setup fee of £397 +VAT, which gives you:
There is a flat monthly fee based on the size of your list and how often you’ll be sending. The more you send, the cheaper each email is.
You could have a go. But here’s what tends to happen:
Finally, let’s be honest – no doubt you’ve known the tools are there for a long time, but something else has always got in the way. You’re busy working on the things you’re best at. I take people from thinking about doing it to having their first one signed, sealed and delivered in a few short days.
My clients’ newsletters are generating great returns for them. How many sales might you have missed out on by either not doing it effectively or not doing it at all?
Firstly, I need your subscriber lists if you have them. For each email, you simply provide the content in a Word or text document, along with any pictures or videos you want to include. What clients love about working with me is that I hold them accountable to delivering what they’ve promised to their subscribers.
Campaign Monitor – it’s one of the leading email marketing apps, and clients love how easy it is to use and how they can see all the statistics they need relating to each email, both at a glance and in detail.
We work with lists of people who have opted in (subscribed on a webpage) or asked to hear from you. That can include your existing clients, but doesn’t include cold or purchased lists.
That’s OK – you’ll get the tools you need to be able to build a reasonable list of opt-in subscribers quickly and easily from your website visitors and social media connections.
If you’d like to discuss what you’re looking to achieve with email marketing, please send me a message and let me know your specific needs.
Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.
