AI rules the world! At least, that’s what you’d think if you listen without thinking to the scaremongering that threads its way through the marketing world. And, as an adjunct to the rise of our robot marketing overlords and the worldwide ubiquity of social media,…
The rise of AI (artificial intelligence) has left no corner untouched. From smartphone assistants to company chatbots, AI has seamlessly integrated into our daily lives. While AI is certainly not new (remember that annoying paperclip from Microsoft Word?), its recent surge has ushered in a…
It’s disheartening to spend hours finessing your email marketing campaign or newsletter only to find that a handful of people are actually reading it. Whether you’re sending out discount codes to entice buyers or sending niche advice to build rapport, you need those people to…
Congratulations! You’ve built an awesome list. You’ve worked your butt off to gather something that’s more valuable than gold – email addresses! They’ve come from all kinds of places – campaigns, offers, IRL networking – it’s a culmination of your hard work. Now, to start…
Ever wish you could go back in time and tell yourself exactly which decision was the right one? Well, time travel aside, it’s possible to do that in your marketing! It doesn’t involve talking to your past self, but it does involve trying out more…
In an ideal world, all the people who came across your website or marketing would buy from you right away. But the world we’re in is far from ideal, and often, people don’t become customers for some time. But how can you make sure you’re…
Video Transcript: Hey, it’s Nathan here with a marketing tip to help you build your credibility and win more business. I woke up this morning pretty annoyed, and I’ll tell you why. So rewind 24 hours. Yesterday morning, I woke up, and I’d received an…
A good friend and fellow speaker, David Hyner, sent me this video recently. In it, he shares the results he got from implementing some of tips found in my book, Delivered: The No-nonsense Guide to Successful Email Marketing. The results are seriously impressive!
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Last Friday, I spent a full day working on the plan for Future Visions and what we’ll do to grow the business over the next 90 days. These four days are the first thing that go in to my diary each year, and it’s all…
Someone shared this with me on Facebook recently. I hope it tickles you too: A Nescafe rep manages to arrange a meeting with the Pope at the Vatican. After receiving the Papal blessing, the Nescafe official whispers “Your Eminence, we have an offer for you….
