Being Passionate is NOT a USP
“I am passionate about my work.” You’ve heard it before, hundreds of times. Who hasn’t read a website or a marketing flyer from a business
“I am passionate about my work.” You’ve heard it before, hundreds of times. Who hasn’t read a website or a marketing flyer from a business
Ah, the email newsletter! One of the cornerstones of online marketing, and you’re on top of it. You have it under control – you’re dedicated.
It’s easy to get caught up in the day-to-day hustle of running your business, but sometimes you need to step back and make sure you’re
Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn’t be bombarded by so much rubbish online and
Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because
It’s fair to say that there are slightly different opinions on what the term value proposition actually means. So, for ease and simplicity, let’s start
I know, I know. You’re sick of the jargon. Open rate, lead bait, segmentation… You just want to convert more leads into paying clients. Am
Modern buyers are savvy. We tend to do a huge amount of research and comparison before engaging with a company, even if they’re selling EXACTLY
Picture this. You’ve put time and effort into creating valuable content to drive readers to your website. Blog posts, social streams, nurture campaigns… You’ve probably
Having a simple and effective landing page (or squeeze page) is one of the best ways to build your email list and grow your sales.
Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.