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Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn’t be bombarded by so much rubbish online and in our inboxes daily. There’s plenty of copy out there, but how much of it is actually effective at persuading…
An email that ends up in the spam folder is completely wasted, and it’s more common than you might think. What a pain though. All of the work you put into that email – gone. It won’t even be seen by its recipient, much less…
You’ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks… They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time…
Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer’s problem. But what makes a good…
It’s fair to say that there are slightly different opinions on what the term value proposition actually means. So, for ease and simplicity, let’s start from the beginning… What A Value Proposition Isn’t Your value proposition is NOT… Your Company Strapline Or Slogan If you’ve…
Prospective customers don’t always convert easily. Simply keeping them engaged in the sales funnel can be a long and winding road. You want them to open your emails, read your blogs and interact with you on social media… But boy oh boy do they need…
Email marketing is the number one most effective marketing strategy, but you can still get it wrong. If no one is reading your emails then you’ve already lost. Unfortunately, a lot of businesses go into email marketing unprepared and they end up missing out on…
Writer’s block spares no one. Have you felt it? Brain fog. Lack of inspiration. Complete inability to focus. You need to get some writing done, but nothing is happening. The screen has remained blank for hours, maybe days. You’re a rabbit in headlights. So you…
Let’s be honest here. If no one opens your email, you’ve wasted your time writing it. As well as ALL of the brilliant content within it. Have you got time for that? Email marketing is still the #1 marketing strategy, bringing in an impressive £36…
Unread marketing emails are wasted opportunities. It’s paramount that your email stands out in a crowded inbox to get opened, and that’s precisely the role of the subject line. Adding emojis to email subject lines is an easy strategy to implement, and plenty of businesses…
