AI rules the world! At least, that’s what you’d think if you listen without thinking to the scaremongering that threads its way through the marketing world. And, as an adjunct to the rise of our robot marketing overlords and the worldwide ubiquity of social media,…
Let’s start with a question: how many times have you written an email, then read it over too many times, edited it, rewritten it, and then still been nervous about sending it? Maybe you still have a few of these in your drafts… It’s more…
For as long as humans have enjoyed food, drink, and each other’s company, they have enjoyed stories. During much of our history, stories were the primary way of passing information down from one generation to the next, and many of those still endure: Ancient Greek…
You do have a sales process, right? Being a fan of winging it is all well and good in the early days, but with a sales process, sales become more consistent and reliable – and that’s a good thing. A sales process works best when…
Anyone who regularly reads my articles knows just how powerful email marketing is and how in the right hands, it can propel your sales forward, improve brand loyalty, and help keep you at the very top of your game. Admittedly, email marketing falls short of…
AI is here, and it’s growing. We’re in the AI era, where software from chatbots to productivity tools exists with AI at its core. You may not even notice when it’s in use; for example, when Netflix recommends new shows based on your viewing history,…
How many emails do you get in a day? And I mean all of them, not just the ones you want. How about in a week? Or a month? It’s a lot. But what is it that makes you open an email? To choose one…
Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to…
Ah, the email newsletter! One of the cornerstones of online marketing, and you’re on top of it. You have it under control – you’re dedicated. It’s consistent and well-managed, it’s interesting, it should be perfect… …but you’re not seeing any sales from it. What gives?!…
It’s disheartening to spend hours finessing your email marketing campaign or newsletter only to find that a handful of people are actually reading it. Whether you’re sending out discount codes to entice buyers or sending niche advice to build rapport, you need those people to…
