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If you’re doing email marketing – or any marketing for that matter – you should keep track of how things are going. KPIs (key performance indicators) help you to measure your success in achieving your desired outcome. Without them, you’re floundering. It’s a bit like…
Your to-do lists are longer than they should be. With so many digital marketing strategies now live and kicking, it can be difficult to know where to focus your energy, like you should be trying everything. But doing it all right from the get-go often…
ChatGPT is hitting the headlines worldwide. Have you heard of it? The online AI chatbot has gone viral, gathering 1 million users in a mere 5 days. This is seriously impressive growth when you consider Instagram took a slow and steady 2.5 months to gain…
We made it through another orbit around the sun. Good to see you! Around this time last year, I made some predictions about the top factors influencing marketing in 2022. You can read the full blog here if you like. But did they hold true?…
An email that ends up in the spam folder is completely wasted, and it’s more common than you might think. What a pain though. All of the work you put into that email – gone. It won’t even be seen by its recipient, much less…
Modern buyers are savvy. We tend to do a huge amount of research and comparison before engaging with a company, even if they’re selling EXACTLY what we’ve been looking for. One method many businesses use to guide potential customers through their sales funnel is the…
How’s your open rate looking? Is your list full of people who just don’t care? Subscribers who are disengaged do not convert into paying customers. They are not making you money. They aren’t even generating website traffic. Now I know what you’re wondering. Should you…
Email marketing is the number one most effective marketing strategy, but you can still get it wrong. If no one is reading your emails then you’ve already lost. Unfortunately, a lot of businesses go into email marketing unprepared and they end up missing out on…
Email marketing is still one of the easiest ways to make more sales. Boasting an impressive return of £36 for every £1 spent, it’s both affordable and extremely cost-effective. AND it succeeds across all industries because it is scalable and customisable. Pretty impressive stuff. There…
An opt-in email list is a key pillar of email marketing. Readers who subscribe permit you to send interesting, engaging content to them, and successful email marketing involves sending consistent emails. Why? Because nurturing the relationship you have with your readers by popping up in…
