Split Testing: What Is It & Why Do It?
Ever wish you could go back in time and tell yourself exactly which decision was the right one? Well, time travel aside, it’s possible to
Ever wish you could go back in time and tell yourself exactly which decision was the right one? Well, time travel aside, it’s possible to
In an ideal world, all the people who came across your website or marketing would buy from you right away. But the world we’re in
In the world of digital marketing, there’s no time for hanging back. Every business needs to find effective ways to connect with their audience to
Email marketing is often the backbone of your business marketing strategy – and rightfully so, as it’s a cost-effective, personalised, engaging way to connect with
Like most tech giants, Google does a lot of behind-the-scenes work to improve their corner of the internet, and, for the most part, we can
When it’s your business, it can feel like you’re wearing all the hats. And if you’re not skilled in a certain area, your business suffers
If you’re doing email marketing – or any marketing for that matter – you should keep track of how things are going. KPIs (key performance
Your to-do lists are longer than they should be. With so many digital marketing strategies now live and kicking, it can be difficult to know
ChatGPT is hitting the headlines worldwide. Have you heard of it? The online AI chatbot has gone viral, gathering 1 million users in a mere
We made it through another orbit around the sun. Good to see you! Around this time last year, I made some predictions about the top
Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.