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The rise of AI (artificial intelligence) has left no corner untouched. From smartphone assistants to company chatbots, AI has seamlessly integrated into our daily lives. While AI is certainly not new (remember that annoying paperclip from Microsoft Word?), its recent surge has ushered in a…
Ah, the email newsletter! One of the cornerstones of online marketing, and you’re on top of it. You have it under control – you’re dedicated. It’s consistent and well-managed, it’s interesting, it should be perfect… …but you’re not seeing any sales from it. What gives?!…
It’s disheartening to spend hours finessing your email marketing campaign or newsletter only to find that a handful of people are actually reading it. Whether you’re sending out discount codes to entice buyers or sending niche advice to build rapport, you need those people to…
Congratulations! You’ve built an awesome list. You’ve worked your butt off to gather something that’s more valuable than gold – email addresses! They’ve come from all kinds of places – campaigns, offers, IRL networking – it’s a culmination of your hard work. Now, to start…
Ever wish you could go back in time and tell yourself exactly which decision was the right one? Well, time travel aside, it’s possible to do that in your marketing! It doesn’t involve talking to your past self, but it does involve trying out more…
In an ideal world, all the people who came across your website or marketing would buy from you right away. But the world we’re in is far from ideal, and often, people don’t become customers for some time. But how can you make sure you’re…
In the world of digital marketing, there’s no time for hanging back. Every business needs to find effective ways to connect with their audience to stay in their customer’s realm of attention and – more importantly – grow with them. Now, there are plenty of…
Email marketing is often the backbone of your business marketing strategy – and rightfully so, as it’s a cost-effective, personalised, engaging way to connect with your audience. But just like your real backbone, you can start to feel the strain with all the pressure put…
Like most tech giants, Google does a lot of behind-the-scenes work to improve their corner of the internet, and, for the most part, we can trundle on somewhat unaware, simply getting used to minor changes that we don’t even really notice. Then, every so often,…
When it’s your business, it can feel like you’re wearing all the hats. And if you’re not skilled in a certain area, your business suffers for it. That’s where outsourcing comes in. No time to reconcile your receipts, expenses and income? A bookkeeper will do…
