As an email marketing professional with all this great advice, I must get my subscribers to read every single one of my emails, right? After all, they are perfectly constructed with pertinent advice – it must be nearly impossible to resist them! But no. People…
For as long as humans have enjoyed food, drink, and each other’s company, they have enjoyed stories. During much of our history, stories were the primary way of passing information down from one generation to the next, and many of those still endure: Ancient Greek…
At this time of year, we can feel Christmas in the air, and it’s a wonderful thing. Mince pies, chestnuts roasting on an open fire, twinkling lights, hundreds of emails hitting our inbox with offers and discount codes… Ah, yes, the Christmas email marketing splurge….
You do have a sales process, right? Being a fan of winging it is all well and good in the early days, but with a sales process, sales become more consistent and reliable – and that’s a good thing. A sales process works best when…
Anyone who regularly reads my articles knows just how powerful email marketing is and how in the right hands, it can propel your sales forward, improve brand loyalty, and help keep you at the very top of your game. Admittedly, email marketing falls short of…
AI is here, and it’s growing. We’re in the AI era, where software from chatbots to productivity tools exists with AI at its core. You may not even notice when it’s in use; for example, when Netflix recommends new shows based on your viewing history,…
How many emails do you get in a day? And I mean all of them, not just the ones you want. How about in a week? Or a month? It’s a lot. But what is it that makes you open an email? To choose one…
Ah! The joys of spring – and with it, the opening of windows, letting in the fresh air and banishing the dust of a long winter (is it just me, or did this winter seem longer than usual?). It’s time for a spring clean, and…
Email marketing has earned its place in any marketing hall of fame. In the nearly three decades since its first use, email marketing has probably done more to personally connect business to their customers than any other avenue. Does that mean email marketing is all…
Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to…
