Marketing Insights

Email marketing can increase your sales, boost your bottom line and improve your customer retention. But not all email marketing is created equal.  When I speak to other business owners and coaches, many of them don’t know that email marketing comes in many different forms. …

Email marketing is one of the most effective ways to grow your business, but there is a catch…  If you want your emails to work then people have to be reading them. An unopened, unread email is no use to anyone. So how can you…

There are few things worse than hitting the ‘send’ button on an email campaign you’ve painstakingly crafted, only to receive replies from well-meaning subscribers letting you know that a link doesn’t work, or that their name is in fact Sarah, not */NAME|*. OK, so it’s…

There’s nothing more frustrating than spending hours creating the perfect email newsletter, only for it to be met with the sound of crickets as no one opens, reads or responds. When it comes to email marketing, engagement matters. If people aren’t engaging with your emails…

When I talk to coaches or business owners about sending consistent emails to their list, they all have one concern- that people will unsubscribe.  The truth is, yes, some people will unsubscribe when you email them. But some won’t – some will buy.  While some…

Marketing is, and always will be, a numbers game. Sure, there are plenty of important factors that determine the success of a marketing campaign that go beyond the numbers, but the ultimate aim is to generate sales for your business. When it comes to email…