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Some email newsletters land in your mailbox and you instantly hit delete, making a mental note to mark it as spam. Other emails catch your eye right from the subject line and you’ve opened it before you know it. Which one would you want your…
Having a simple and effective landing page (or squeeze page) is one of the best ways to build your email list and grow your sales. But what exactly makes a landing page good? In previous blogs, I’ve talked about the elements of making a successful…
When it comes to email marketing, open rates are everything. You can have the greatest newsletter or the best sales email copy in the world – but if no one opens it you won’t get any results. I’ve written before about email subject lines and…
How many times have you created a sales email only to find you hear nothing but crickets back? Or worse still, a flurry of unsubscribers from your data list? Too many businesses write off sales emails as a waste of time because ‘they don’t work’….
Creating email content that connects with your audience and builds a relationship can have a seriously positive effect on your sales. Research shows that sending regular emails to your list increases prospect engagement and boosts sales conversion rates. But you can’t just send anything and…
Email marketing can increase your sales, boost your bottom line and improve your customer retention. But not all email marketing is created equal. When I speak to other business owners and coaches, many of them don’t know that email marketing comes in many different forms. …
Email marketing is one of the most effective ways to grow your business, but there is a catch… If you want your emails to work then people have to be reading them. An unopened, unread email is no use to anyone. So how can you…
There are few things worse than hitting the ‘send’ button on an email campaign you’ve painstakingly crafted, only to receive replies from well-meaning subscribers letting you know that a link doesn’t work, or that their name is in fact Sarah, not */NAME|*. OK, so it’s…
Email marketing is dead. The very words no email marketer ever wants to hear. Especially when standing on stage, representing the email marketing industry in front of an audience of hundreds of business owners. It was 2017 – pre-pandemic. Back when we could go to…
There’s nothing more frustrating than spending hours creating the perfect email newsletter, only for it to be met with the sound of crickets as no one opens, reads or responds. When it comes to email marketing, engagement matters. If people aren’t engaging with your emails…
