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Prospective customers don’t always convert easily. Simply keeping them engaged in the sales funnel can be a long and winding road. You want them to open your emails, read your blogs and interact with you on social media… But boy oh boy do they need…
How’s your open rate looking? Is your list full of people who just don’t care? Subscribers who are disengaged do not convert into paying customers. They are not making you money. They aren’t even generating website traffic. Now I know what you’re wondering. Should you…
Picture this. You’ve put time and effort into creating valuable content to drive readers to your website. Blog posts, social streams, nurture campaigns… You’ve probably forked out on a marketing automation platform, too. You’ve done it all. And it has worked. Website traffic is up….
Email marketing is the number one most effective marketing strategy, but you can still get it wrong. If no one is reading your emails then you’ve already lost. Unfortunately, a lot of businesses go into email marketing unprepared and they end up missing out on…
Email marketing is still one of the easiest ways to make more sales. Boasting an impressive return of £36 for every £1 spent, it’s both affordable and extremely cost-effective. AND it succeeds across all industries because it is scalable and customisable. Pretty impressive stuff. There…
An opt-in email list is a key pillar of email marketing. Readers who subscribe permit you to send interesting, engaging content to them, and successful email marketing involves sending consistent emails. Why? Because nurturing the relationship you have with your readers by popping up in…
Writer’s block spares no one. Have you felt it? Brain fog. Lack of inspiration. Complete inability to focus. You need to get some writing done, but nothing is happening. The screen has remained blank for hours, maybe days. You’re a rabbit in headlights. So you…
Getting more people on your email list is one of the best ways of achieving better conversion rates and making more sales. … If they’re the right people. For a start, the humans behind the email addresses should be interested in buying your services. If…
Let’s be honest here. If no one opens your email, you’ve wasted your time writing it. As well as ALL of the brilliant content within it. Have you got time for that? Email marketing is still the #1 marketing strategy, bringing in an impressive £36…
Unread marketing emails are wasted opportunities. It’s paramount that your email stands out in a crowded inbox to get opened, and that’s precisely the role of the subject line. Adding emojis to email subject lines is an easy strategy to implement, and plenty of businesses…
