Insights

How many times have you created an email campaign only to find you hear nothing but crickets back? Or worse still, a flurry of unsubscribers

Creating email content that connects with your audience and builds a relationship can have a seriously positive effect on your sales. Research shows that sending

Email marketing can increase your sales, boost your bottom line and improve your customer retention. But not all email marketing is created equal.  When I

Email marketing is one of the most effective ways to grow your business, but there is a catch…  If you want your emails to work

There are few things worse than hitting the ‘send’ button on an email campaign you’ve painstakingly crafted, only to receive replies from well-meaning subscribers letting

Email marketing is dead. The very words no email marketer ever wants to hear.  Especially when standing on stage, representing the email marketing industry in

There’s nothing more frustrating than spending hours creating the perfect email newsletter, only for it to be met with the sound of crickets as no

As a professional speaker or coach, time really is money.  You get paid for delivering your programmes, talks or one to one coaching sessions. Every

When I talk to coaches or business owners about sending consistent emails to their list, they all have one concern- that people will unsubscribe.  The