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If you’re listening to the news and starting to get a rising panic, you’re not alone. The media is relaying a bleak outlook for the country’s financial future, and if you own a business, the worry about what’s to come is real. The terms ‘economic…
An email that ends up in the spam folder is completely wasted, and it’s more common than you might think. What a pain though. All of the work you put into that email – gone. It won’t even be seen by its recipient, much less…
You’ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks… They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time…
All of those emails you’re sending… They might not end up in your recipient’s inbox. It’s a sad truth, but a truth all the same. Poor email deliverability is an all-too-common barrier to effective content marketing, growing your business and making sales. The good news…
Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer’s problem. But what makes a good…
It’s fair to say that there are slightly different opinions on what the term value proposition actually means. So, for ease and simplicity, let’s start from the beginning… What A Value Proposition Isn’t Your value proposition is NOT… Your Company Strapline Or Slogan If you’ve…
I know, I know. You’re sick of the jargon. Open rate, lead bait, segmentation… You just want to convert more leads into paying clients. Am I right? I thought so. Well, as luck would have it, that’s exactly what a sales funnel does. What Is…
Modern buyers are savvy. We tend to do a huge amount of research and comparison before engaging with a company, even if they’re selling EXACTLY what we’ve been looking for. One method many businesses use to guide potential customers through their sales funnel is the…
Prospective customers don’t always convert easily. Simply keeping them engaged in the sales funnel can be a long and winding road. You want them to open your emails, read your blogs and interact with you on social media… But boy oh boy do they need…
How’s your open rate looking? Is your list full of people who just don’t care? Subscribers who are disengaged do not convert into paying customers. They are not making you money. They aren’t even generating website traffic. Now I know what you’re wondering. Should you…
