Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn’t be bombarded by so much rubbish online and in our inboxes daily. There’s plenty of copy out there, but how much of it is actually effective at persuading…
Reciprocity. Big word, isn’t it? It’s even difficult to say! Now, if you’ve been reading my blogs for a while, you’ll know I’m all about straight talking and keeping it simple. Reciprocity may be a big word, but it’s a pretty simple concept, and it…
Without a kickass USP, or unique selling proposition, you’re just another voice trying to shout out above the crowd. Unfortunately, most people’s USPs aren’t unique. And this means that these businesses without legitimate USPs aren’t standing out because they don’t look any different from the…
We made it through another orbit around the sun. Good to see you! Around this time last year, I made some predictions about the top factors influencing marketing in 2022. You can read the full blog here if you like. But did they hold true?…
Marketing comes in many forms; outbound, direct, social media, networking, email… but how these forms are implemented can fall into two categories. Proactive marketing and reactive marketing. In this blog, we’re going to look at reactive marketing and find what it is, how it affects…
If you’re listening to the news and starting to get a rising panic, you’re not alone. The media is relaying a bleak outlook for the country’s financial future, and if you own a business, the worry about what’s to come is real. The terms ‘economic…
An email that ends up in the spam folder is completely wasted, and it’s more common than you might think. What a pain though. All of the work you put into that email – gone. It won’t even be seen by its recipient, much less…
You’ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks… They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time…
All of those emails you’re sending… They might not end up in your recipient’s inbox. It’s a sad truth, but a truth all the same. Poor email deliverability is an all-too-common barrier to effective content marketing, growing your business and making sales. The good news…
Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer’s problem. But what makes a good…
