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Let’s be honest here. If no one opens your email, you’ve wasted your time writing it. As well as ALL of the brilliant content within it. Have you got time for that? Email marketing is still the #1 marketing strategy, bringing in an impressive £36…
Unread marketing emails are wasted opportunities. It’s paramount that your email stands out in a crowded inbox to get opened, and that’s precisely the role of the subject line. Adding emojis to email subject lines is an easy strategy to implement, and plenty of businesses…
Your subject line is the most important part of any email. Email subject lines are headlines, and great subject lines need to do one of two things – jump off of the screen and give us a good shake, or beckon us closer with artful…
Every email campaign you send, whether a newsletter or a sales letter, should be written with the express intent of getting your reader to take an action: to click a link to buy a product; to read an article that positions your expertise; or to…
