‘Don’t Miss This Crazy Deal!’ It wouldn’t get your attention, would it? That sales-y email subject line. You know the ones; the emails that pop up in your inbox every week but go unopened because the subject sounds boring… or like the same old marketing…
There it is again. The stomach-sinking notification that another person has unsubscribed from your email list. And then comes the self-confidence spiral. Why didn’t they like your emails? Was it something you said? Was it something you didn’t say? Unsubscribers are bad… right? Not so…
There’s sometimes a strange irony in the crossover between professional coaching and professional marketing. Coaching is a career built on your ability to communicate, sharing your ideas and insights to provide value for your clients – so why do so many coaches become mute when…
Everyone talks about LinkedIn as if it’s the must-have social network for business users – and in many ways it is. But like anything else, LinkedIn is only really useful if you actually bother to use it. Getting the best out of LinkedIn takes a…
Being credible means that your audience will trust you and believe the things you say. When you are looking to market yourself, your products, and your services, ensuring you are credible is an essential part of the process. Businesses with credibility maintain customer loyalty and…
When it comes to getting your email marketing done, most marketers will focus on the tried-and-tested (and true) core ideas, such as having a compelling subject line, making sure the CTAs are clear and well placed, or ensuring effective segmentation. All of these ideas are…
Email list building has changed. It’s no longer effective to opt for quantity, building as big a list as possible through pop-ups and other simple techniques, followed by throwing your email newsletter out there with little care to where it lands. Effective email marketing involves…
When your business revolves around having a great rapport with your clients and a strong, positive personal brand, email marketing should be one of your highest priorities. Emails reach directly into your audience’s daily lives, promoting you gently and consistently – and your email newsletter…
Inbox Zero. Almost twenty years ago, Merlin Mann promoted the idea that email overload is consuming our time and proposed Inbox Zero, a concept that presented a way to manage this email overload – ultimately resulting in an empty inbox. But is Inbox Zero still…
At this time of year, we can feel Christmas in the air, and it’s a wonderful thing. Mince pies, chestnuts roasting on an open fire, twinkling lights, hundreds of emails hitting our inbox with offers and discount codes… Ah, yes, the Christmas email marketing splurge….
