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At this time of year, we can feel Christmas in the air, and it’s a wonderful thing. Mince pies, chestnuts roasting on an open fire, twinkling lights, hundreds of emails hitting our inbox with offers and discount codes… Ah, yes, the Christmas email marketing splurge….
Ah! The joys of spring – and with it, the opening of windows, letting in the fresh air and banishing the dust of a long winter (is it just me, or did this winter seem longer than usual?). It’s time for a spring clean, and…
Thinking about starting a newsletter or regular email campaign but worried your email list is too small? Is it too limited to make an impact? Should you wait to grow before unleashing your marketing plans on your email list? Read on to find out whether…
The rise of AI (artificial intelligence) has left no corner untouched. From smartphone assistants to company chatbots, AI has seamlessly integrated into our daily lives. While AI is certainly not new (remember that annoying paperclip from Microsoft Word?), its recent surge has ushered in a…
It’s disheartening to spend hours finessing your email marketing campaign or newsletter only to find that a handful of people are actually reading it. Whether you’re sending out discount codes to entice buyers or sending niche advice to build rapport, you need those people to…
Congratulations! You’ve built an awesome list. You’ve worked your butt off to gather something that’s more valuable than gold – email addresses! They’ve come from all kinds of places – campaigns, offers, IRL networking – it’s a culmination of your hard work. Now, to start…
Ever wish you could go back in time and tell yourself exactly which decision was the right one? Well, time travel aside, it’s possible to do that in your marketing! It doesn’t involve talking to your past self, but it does involve trying out more…
Getting more people on your email list is one of the best ways of achieving better conversion rates and making more sales. … If they’re the right people. For a start, the humans behind the email addresses should be interested in buying your services. If…
You’ll know by now that email marketing is both a hugely effective and hugely profitable method of growing your client base and bagging more sales. However… You need a list. A good one. ‘But…how do I get people to hand over their details?’ you might…
Deploying lead magnets are a brilliant way to boost the building of a healthy list. A lead magnet, or ‘lead bait’, is something that you offer your cold prospects in exchange for their information – most often their email address and permission to contact them….
