There’s sometimes a strange irony in the crossover between professional coaching and professional marketing. Coaching is a career built on your ability to communicate, sharing your ideas and insights to provide value for your clients – so why do so many coaches become mute when…
Everyone talks about LinkedIn as if it’s the must-have social network for business users – and in many ways it is. But like anything else, LinkedIn is only really useful if you actually bother to use it. Getting the best out of LinkedIn takes a…
Being credible means that your audience will trust you and believe the things you say. When you are looking to market yourself, your products, and your services, ensuring you are credible is an essential part of the process. Businesses with credibility maintain customer loyalty and…
When it comes to getting your email marketing done, most marketers will focus on the tried-and-tested (and true) core ideas, such as having a compelling subject line, making sure the CTAs are clear and well placed, or ensuring effective segmentation. All of these ideas are…
Email list building has changed. It’s no longer effective to opt for quantity, building as big a list as possible through pop-ups and other simple techniques, followed by throwing your email newsletter out there with little care to where it lands. Effective email marketing involves…
When your business revolves around having a great rapport with your clients and a strong, positive personal brand, email marketing should be one of your highest priorities. Emails reach directly into your audience’s daily lives, promoting you gently and consistently – and your email newsletter…
Inbox Zero. Almost twenty years ago, Merlin Mann promoted the idea that email overload is consuming our time and proposed Inbox Zero, a concept that presented a way to manage this email overload – ultimately resulting in an empty inbox. But is Inbox Zero still…
At this time of year, we can feel Christmas in the air, and it’s a wonderful thing. Mince pies, chestnuts roasting on an open fire, twinkling lights, hundreds of emails hitting our inbox with offers and discount codes… Ah, yes, the Christmas email marketing splurge….
Ah! The joys of spring – and with it, the opening of windows, letting in the fresh air and banishing the dust of a long winter (is it just me, or did this winter seem longer than usual?). It’s time for a spring clean, and…
Thinking about starting a newsletter or regular email campaign but worried your email list is too small? Is it too limited to make an impact? Should you wait to grow before unleashing your marketing plans on your email list? Read on to find out whether…
