Marketing Insights

As a professional speaker or coach, time really is money.  You get paid for delivering your programmes, talks or one to one coaching sessions. Every little bit of time that you spend on non-billable hours is lost revenue.  But you’re not just a coach, you’re…

When I talk to coaches or business owners about sending consistent emails to their list, they all have one concern- that people will unsubscribe.  The truth is, yes, some people will unsubscribe when you email them. But some won’t – some will buy.  While some…

Getting more people on your email list is one of the most powerful ways you can grow your business and increase your sales. In my last blog post “Bought or Built: Should You Buy Data To Grow Your Email List?” I explained why building your…

Email marketing is a hugely profitable way to grow your business. It’s low cost, low risk and – despite what some people may tell you – hugely effective at converting sales. But there’s one problem… You can’t send emails if you don’t have anyone to…

Why Leaving Your List Unloved Could Be Costing You Thousands Ask any business owner or coach what they want and they’ll answer the same thing: more clients. More clients means more money, but it also means more impact and more people helped. What if I…

Marketing is, and always will be, a numbers game. Sure, there are plenty of important factors that determine the success of a marketing campaign that go beyond the numbers, but the ultimate aim is to generate sales for your business. When it comes to email…

Every email campaign you send, whether a newsletter or a sales letter, should be written with the express intent of getting your reader to take an action: to click a link to buy a product; to read an article that positions your expertise; or to…

Derek Halpern from Social Triggers says, quite forthrightly, “if you’re not building an email list, you’re an idiot”. Curses aside, it’s hard to disagree with him. It’s also true that you can never have more customers than you have names on a list. I believe…

Video Transcript: Hey, it’s Nathan here with a marketing tip to help you build your credibility and win more business. I woke up this morning pretty annoyed, and I’ll tell you why. So rewind 24 hours. Yesterday morning, I woke up, and I’d received an…

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