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Deploying lead magnets are a brilliant way to boost the building of a healthy list. A lead magnet, or ‘lead bait’, is something that you offer your cold prospects in exchange for their information – most often their email address and permission to contact them….
With 2022 firmly under way, you’re probably wondering what’s to come? Will the world of business remain the same in the coming months or will the turbulence of the past two years continue, throwing curveballs at you from all angles? I’d love to tell you…
You need to know something about the Apple iOS 15 update. It’s got plenty of fixes and security upgrades, but there’s one thing about the latest iOS 15 update that’s making marketers groan. If you own an Apple device and installed this update you might…
Email marketing is known for having the highest ROI of any marketing method. But that’s not the only benefit… Email can be used to educate your prospects, engage your leads, overcome objections and build a strong relationship with your potential clients and customers. In fact,…
As a speaker or coach, email marketing can be a hugely powerful marketing tool that offers an incredible return on investment. You might be thinking about doing your email marketing yourself. I mean, how hard can it be? You choose some software, write some content…
There are lots of different types of email marketing, from nurture campaigns to upsell emails. The best results I’ve seen for my clients have come from using a mixture of different strategies. But which strategies should you use? For successful email marketing in your business,…
Email marketing is the gift that just keeps giving. But, like all the best gifts, it can take a bit of effort to get it just right. I’ve helped clients go from a tiny email list to a fully automated email marketing process that consistently…
When it comes to marketing, it’s all about the relationships you create. Before you can even think about putting an offer in front of someone they first need to know, like, and trust you. Selling too soon simply won’t work – there’s a reason they…
I send thousands of emails per month for my clients and one thing has really stood out in recent times – emails that include video have the best engagement. I’ve already talked about why engagement matters in my previous blog here. If you want to…
When it comes to marketing, there’s one thing that you really have to understand: it’s all about relationships. Getting someone to hand over their hard-earned cash to you isn’t always easy. There are tons of marketing tips and tricks promising to boost your bottom line,…
