Getting more people on your email list is one of the best ways of achieving better conversion rates and making more sales. … If they’re the right people. For a start, the humans behind the email addresses should be interested in buying your services. If…
Let’s be honest here. If no one opens your email, you’ve wasted your time writing it. As well as ALL of the brilliant content within it. Have you got time for that? Email marketing is still the #1 marketing strategy, bringing in an impressive £36…
Unread marketing emails are wasted opportunities. It’s paramount that your email stands out in a crowded inbox to get opened, and that’s precisely the role of the subject line. Adding emojis to email subject lines is an easy strategy to implement, and plenty of businesses…
In the world of modern business, some consider email marketing a fossil. And it’s true in a way. By today’s standards, email marketing is old. But then even the internet itself is getting on a bit. The momentum of new technology production conditions us to…
Boring emails are actively disengaging. You know the kind. Dry, dreary content that doesn’t even try to get you on board. Content must be interesting and valuable to engage its audience. Making sure your emails are rich and engaging means your readers will keep reading….
You’ll know by now that email marketing is both a hugely effective and hugely profitable method of growing your client base and bagging more sales. However… You need a list. A good one. ‘But…how do I get people to hand over their details?’ you might…
Your subject line is the most important part of any email. Email subject lines are headlines, and great subject lines need to do one of two things – jump off of the screen and give us a good shake, or beckon us closer with artful…
‘I’m just too busy’. I hear this from my clients all the time. And I’d be lying if I said I was a stranger to it. Yep. The working world is fast-paced and furious. And when you spend the majority of your day doing the…
Deploying lead magnets are a brilliant way to boost the building of a healthy list. A lead magnet, or ‘lead bait’, is something that you offer your cold prospects in exchange for their information – most often their email address and permission to contact them….
With 2022 firmly under way, you’re probably wondering what’s to come? Will the world of business remain the same in the coming months or will the turbulence of the past two years continue, throwing curveballs at you from all angles? I’d love to tell you…
