AI is here, and it’s growing. We’re in the AI era, where software from chatbots to productivity tools exists with AI at its core. You may not even notice when it’s in use; for example, when Netflix recommends new shows based on your viewing history,…
What’s a customer worth to you? It’s a really interesting question that’s more complicated than it first seems – sell a £40 ticket to a speaking event you’re running and it’s tempting to say they were worth £40, but what about the long-term positive impact…
Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to…
The current cost of living crisis that permeates the UK is affecting all areas of our lives – not least our business decisions. With everything rising in cost, from everyday essentials through to niche business products, people are cutting back on spending – this includes…
“I am passionate about my work.” You’ve heard it before, hundreds of times. Who hasn’t read a website or a marketing flyer from a business claiming to be passionate about what they do? Maybe they are. Maybe they are truly passionate, barely able to contain…
The rise of AI (artificial intelligence) has left no corner untouched. From smartphone assistants to company chatbots, AI has seamlessly integrated into our daily lives. While AI is certainly not new (remember that annoying paperclip from Microsoft Word?), its recent surge has ushered in a…
Up to the sky, back down with a bump. When you were a kid, going on the seesaw (teeter-totter to our American friends) was one of those fun activities that you relished. Up to the sky, maybe even with a little extra spring to add…
In an ideal world, all the people who came across your website or marketing would buy from you right away. But the world we’re in is far from ideal, and often, people don’t become customers for some time. But how can you make sure you’re…
Ever wondered how businesses make the most of their sales? Want to know how they create unforgettable customer experiences? Then consider this article your white rabbit, Neo… In this article, I’ll unveil the secrets of the Magic Matrix—a powerful system that takes cross-selling and upselling…
When organising an event, you want to know you’re getting the best speakers. They’ll need to be able to do a few things for you and your guests. They must first provide a draw to new customers, and an interesting speaker is always a point…
