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Email marketing has earned its place in any marketing hall of fame. In the nearly three decades since its first use, email marketing has probably done more to personally connect business to their customers than any other avenue. Does that mean email marketing is all…
Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to…
The current cost of living crisis that permeates the UK is affecting all areas of our lives – not least our business decisions. With everything rising in cost, from everyday essentials through to niche business products, people are cutting back on spending – this includes…
“I am passionate about my work.” You’ve heard it before, hundreds of times. Who hasn’t read a website or a marketing flyer from a business claiming to be passionate about what they do? Maybe they are. Maybe they are truly passionate, barely able to contain…
Thinking about starting a newsletter or regular email campaign but worried your email list is too small? Is it too limited to make an impact? Should you wait to grow before unleashing your marketing plans on your email list? Read on to find out whether…
The rise of AI (artificial intelligence) has left no corner untouched. From smartphone assistants to company chatbots, AI has seamlessly integrated into our daily lives. While AI is certainly not new (remember that annoying paperclip from Microsoft Word?), its recent surge has ushered in a…
Ah, the email newsletter! One of the cornerstones of online marketing, and you’re on top of it. You have it under control – you’re dedicated. It’s consistent and well-managed, it’s interesting, it should be perfect… …but you’re not seeing any sales from it. What gives?!…
Up to the sky, back down with a bump. When you were a kid, going on the seesaw (teeter-totter to our American friends) was one of those fun activities that you relished. Up to the sky, maybe even with a little extra spring to add…
Do you listen to podcasts? Did you know they’re one of the fastest-growing mediums for promotion and entertainment? Podcasts are a powerful tool, but how can a podcast get you more email subscribers? With the rapidly growing popularity of podcasts, they’re becoming a more and…
It’s disheartening to spend hours finessing your email marketing campaign or newsletter only to find that a handful of people are actually reading it. Whether you’re sending out discount codes to entice buyers or sending niche advice to build rapport, you need those people to…
