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You’ll know by now that email marketing is both a hugely effective and hugely profitable method of growing your client base and bagging more sales. However… You need a list. A good one. ‘But…how do I get people to hand over their details?’ you might…
Your subject line is the most important part of any email. Email subject lines are headlines, and great subject lines need to do one of two things – jump off of the screen and give us a good shake, or beckon us closer with artful…
‘I’m just too busy’. I hear this from my clients all the time. And I’d be lying if I said I was a stranger to it. Yep. The working world is fast-paced and furious. And when you spend the majority of your day doing the…
Deploying lead magnets are a brilliant way to boost the building of a healthy list. A lead magnet, or ‘lead bait’, is something that you offer your cold prospects in exchange for their information – most often their email address and permission to contact them….
With 2022 firmly under way, you’re probably wondering what’s to come? Will the world of business remain the same in the coming months or will the turbulence of the past two years continue, throwing curveballs at you from all angles? I’d love to tell you…
You need to know something about the Apple iOS 15 update. It’s got plenty of fixes and security upgrades, but there’s one thing about the latest iOS 15 update that’s making marketers groan. If you own an Apple device and installed this update you might…
Email marketing is known for having the highest ROI of any marketing method. But that’s not the only benefit… Email can be used to educate your prospects, engage your leads, overcome objections and build a strong relationship with your potential clients and customers. In fact,…
As a speaker or coach, email marketing can be a hugely powerful marketing tool that offers an incredible return on investment. You might be thinking about doing your email marketing yourself. I mean, how hard can it be? You choose some software, write some content…
There are lots of different types of email marketing, from nurture campaigns to upsell emails. The best results I’ve seen for my clients have come from using a mixture of different strategies. But which strategies should you use? For successful email marketing in your business,…
Email marketing is the gift that just keeps giving. But, like all the best gifts, it can take a bit of effort to get it just right. I’ve helped clients go from a tiny email list to a fully automated email marketing process that consistently…
