It’s a common saying in marketing that ‘people buy from people’, but what does it mean and, if it’s true (spoiler: it is), how can you make sure that your email marketing makes the best use of this understanding? Let’s talk personality. The Human Touch…
Social media offers an excellent way to grow your business reach, and a strong following on the key social media platforms provides a powerful base. However, followers are a step removed from subscribers – representing early interest rather than committed signups. Converting your followers into…
Ever sent an email that looked great but didn’t get any real response? You nailed the subject line, the design was sharp, and the content was solid – but your readers just… stopped reading. That’s where Calls to Action, or CTAs, come in. They’re the…
Many companies in the email marketing space have learned a simple rule: if your email isn’t being opened, it’s because the subject line isn’t doing the work. I admit, I’ve been an advocate of that thinking myself – subject lines and email previews are extremely…
The other day, I read that Queen Elizabeth II sent one of the first emails back in 1976, and it struck me that this year marks 50 years since that day. Email marketing wasn’t that far behind. It turns out that in 1978, Gary Thuerk…
Trust is such a powerful tool for businesses. Once you have established trust – by which, I mean real, genuine respect and belief – it’s so much easier to sell your product or service. After all, you’re no longer an unknown entity pushing for money…
Hi, it’s me! Nathan Littleton. Remember me? I emailed you yesterday about helping you with your email marketing. Did you get it? I hope you did. Let me know if there’s anything I can do for you. — Hi, it’s me again! Nathan Littleton. It’s…
Building up followers on Instagram is great and can give you a real buzz as that number grows. However, when it comes to marketing power and conversation, it’s only the first step. Followers are nice to see, but the fickle gods of algorithms mean they…
‘Don’t Miss This Crazy Deal!’ It wouldn’t get your attention, would it? That sales-y email subject line. You know the ones; the emails that pop up in your inbox every week but go unopened because the subject sounds boring… or like the same old marketing…
There it is again. The stomach-sinking notification that another person has unsubscribed from your email list. And then comes the self-confidence spiral. Why didn’t they like your emails? Was it something you said? Was it something you didn’t say? Unsubscribers are bad… right? Not so…
