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Having a simple and effective landing page (or squeeze page) is one of the best ways to build your email list and grow your sales. But what exactly makes a landing page good? In previous blogs, I’ve talked about the elements of making a successful…
How many times have you created a sales email only to find you hear nothing but crickets back? Or worse still, a flurry of unsubscribers from your data list? Too many businesses write off sales emails as a waste of time because ‘they don’t work’….
There’s a theory that says that if a customer hasn’t purchased a product or service from a business in the last 90 days, they’re no longer their customer. It’s also widely accepted that it’s much easier to sell to an existing customer – they have…
Patricia Fripp on stage at the Professional Speaking Association annual convention I recently attended the Professional Speaking Association’s annual convention in London. Whilst there, the power of telling stories from stage as a sure-fire way of getting your point across was told over and over…
I was speaking with a web designer today and, bold as brass, he told me he couldn’t understand how it was possible to build a web design business that ‘paid well’. Naturally the idea of something ‘paying well’ is contextual: to one person, a high…
