Are Your USPs Actually Unique?
Without a kickass USP, or unique selling proposition, you’re just another voice trying to shout out above the crowd. Unfortunately, most people’s USPs aren’t unique.
Without a kickass USP, or unique selling proposition, you’re just another voice trying to shout out above the crowd. Unfortunately, most people’s USPs aren’t unique.
We made it through another orbit around the sun. Good to see you! Around this time last year, I made some predictions about the top
Marketing comes in many forms; outbound, direct, social media, networking, email… but how these forms are implemented can fall into two categories. Proactive marketing and
If you’re listening to the news and starting to get a rising panic, you’re not alone. The media is relaying a bleak outlook for the
You’ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks… They take time to curate. So why
All of those emails you’re sending… They might not end up in your recipient’s inbox. It’s a sad truth, but a truth all the same.
Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because
It’s fair to say that there are slightly different opinions on what the term value proposition actually means. So, for ease and simplicity, let’s start
I know, I know. You’re sick of the jargon. Open rate, lead bait, segmentation… You just want to convert more leads into paying clients. Am
When it comes to marketing, there’s one thing that you really have to understand: it’s all about relationships. Getting someone to hand over their hard-earned
Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.