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Reciprocity. Big word, isn’t it? It’s even difficult to say! Now, if you’ve been reading my blogs for a while, you’ll know I’m all about straight talking and keeping it simple. Reciprocity may be a big word, but it’s a pretty simple concept, and it…
Without a kickass USP, or unique selling proposition, you’re just another voice trying to shout out above the crowd. Unfortunately, most people’s USPs aren’t unique. And this means that these businesses without legitimate USPs aren’t standing out because they don’t look any different from the…
We made it through another orbit around the sun. Good to see you! Around this time last year, I made some predictions about the top factors influencing marketing in 2022. You can read the full blog here if you like. But did they hold true?…
Marketing comes in many forms; outbound, direct, social media, networking, email… but how these forms are implemented can fall into two categories. Proactive marketing and reactive marketing. In this blog, we’re going to look at reactive marketing and find what it is, how it affects…
If you’re listening to the news and starting to get a rising panic, you’re not alone. The media is relaying a bleak outlook for the country’s financial future, and if you own a business, the worry about what’s to come is real. The terms ‘economic…
You’ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks… They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time…
All of those emails you’re sending… They might not end up in your recipient’s inbox. It’s a sad truth, but a truth all the same. Poor email deliverability is an all-too-common barrier to effective content marketing, growing your business and making sales. The good news…
Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer’s problem. But what makes a good…
It’s fair to say that there are slightly different opinions on what the term value proposition actually means. So, for ease and simplicity, let’s start from the beginning… What A Value Proposition Isn’t Your value proposition is NOT… Your Company Strapline Or Slogan If you’ve…
I know, I know. You’re sick of the jargon. Open rate, lead bait, segmentation… You just want to convert more leads into paying clients. Am I right? I thought so. Well, as luck would have it, that’s exactly what a sales funnel does. What Is…
