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For as long as humans have enjoyed food, drink, and each other’s company, they have enjoyed stories. During much of our history, stories were the primary way of passing information down from one generation to the next, and many of those still endure: Ancient Greek…
Quick quiz – name that brand! A fizzy brown drink with a red label Bright yellow M Green mermaid with two tails I bet it didn’t take long – these are recognisable brands that have mastered the art of being at the top of your…
2024 was a shifting landscape for email marketing, with AI gaining traction with both exciting tools and a flood of (let’s be honest) awful, generic content. World events have impacted the business marketing sector, with government changes both in the UK and abroad and global…
At this time of year, we can feel Christmas in the air, and it’s a wonderful thing. Mince pies, chestnuts roasting on an open fire, twinkling lights, hundreds of emails hitting our inbox with offers and discount codes… Ah, yes, the Christmas email marketing splurge….
What’s a customer worth to you? It’s a really interesting question that’s more complicated than it first seems – sell a £40 ticket to a speaking event you’re running and it’s tempting to say they were worth £40, but what about the long-term positive impact…
How many emails do you get in a day? And I mean all of them, not just the ones you want. How about in a week? Or a month? It’s a lot. But what is it that makes you open an email? To choose one…
Email marketing has earned its place in any marketing hall of fame. In the nearly three decades since its first use, email marketing has probably done more to personally connect business to their customers than any other avenue. Does that mean email marketing is all…
Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to…
The current cost of living crisis that permeates the UK is affecting all areas of our lives – not least our business decisions. With everything rising in cost, from everyday essentials through to niche business products, people are cutting back on spending – this includes…
“I am passionate about my work.” You’ve heard it before, hundreds of times. Who hasn’t read a website or a marketing flyer from a business claiming to be passionate about what they do? Maybe they are. Maybe they are truly passionate, barely able to contain…
