Being ‘authentic’ is talked about a lot in modern marketing, but what does it really mean? And is it true authenticity that people respond to or the image of it – an ironic inauthentic authenticness! Let’s explore the idea of authenticity and its place in…
It’s a common saying in marketing that ‘people buy from people’, but what does it mean and, if it’s true (spoiler: it is), how can you make sure that your email marketing makes the best use of this understanding? Let’s talk personality. The Human Touch…
Trust is such a powerful tool for businesses. Once you have established trust – by which, I mean real, genuine respect and belief – it’s so much easier to sell your product or service. After all, you’re no longer an unknown entity pushing for money…
Have you ever planned your marketing for the month, only to feel like everything changed before you even got started? That feeling is becoming increasingly common because change is happening more quickly than ever. People are changing how they search, who they trust and the…
It is well established that customers are more likely to buy from companies that they trust. Trust, in fact, is such an essential concept in sales and marketing that a significant part of many marketing budgets is dedicated to developing that sense of rapport and…
For as long as humans have enjoyed food, drink, and each other’s company, they have enjoyed stories. During much of our history, stories were the primary way of passing information down from one generation to the next, and many of those still endure: Ancient Greek…
Quick quiz – name that brand! A fizzy brown drink with a red label Bright yellow M Green mermaid with two tails I bet it didn’t take long – these are recognisable brands that have mastered the art of being at the top of your…
2024 was a shifting landscape for email marketing, with AI gaining traction with both exciting tools and a flood of (let’s be honest) awful, generic content. World events have impacted the business marketing sector, with government changes both in the UK and abroad and global…
What’s a customer worth to you? It’s a really interesting question that’s more complicated than it first seems – sell a £40 ticket to a speaking event you’re running and it’s tempting to say they were worth £40, but what about the long-term positive impact…
Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to…
