Because email marketing seems so easy and effective, it’s easy to think it does all the hard work for you – but the truth is that just like everything else, it’s a skill that requires practice, patience, and perseverance to get right. On the way,…
Your personal brand is unique. It’s a combination of your skills, your experience, and your personality… Ultimately, it’s you. And no one else has that. When you’re looking to promote something unique about your product or services, nothing is as powerful as you, but how…
AI rules the world! At least, that’s what you’d think if you listen without thinking to the scaremongering that threads its way through the marketing world. And, as an adjunct to the rise of our robot marketing overlords and the worldwide ubiquity of social media,…
As an email marketing professional with all this great advice, I must get my subscribers to read every single one of my emails, right? After all, they are perfectly constructed with pertinent advice – it must be nearly impossible to resist them! But no. People…
For as long as humans have enjoyed food, drink, and each other’s company, they have enjoyed stories. During much of our history, stories were the primary way of passing information down from one generation to the next, and many of those still endure: Ancient Greek…
Quick quiz – name that brand! A fizzy brown drink with a red label Bright yellow M Green mermaid with two tails I bet it didn’t take long – these are recognisable brands that have mastered the art of being at the top of your…
2024 was a shifting landscape for email marketing, with AI gaining traction with both exciting tools and a flood of (let’s be honest) awful, generic content. World events have impacted the business marketing sector, with government changes both in the UK and abroad and global…
At this time of year, we can feel Christmas in the air, and it’s a wonderful thing. Mince pies, chestnuts roasting on an open fire, twinkling lights, hundreds of emails hitting our inbox with offers and discount codes… Ah, yes, the Christmas email marketing splurge….
What’s a customer worth to you? It’s a really interesting question that’s more complicated than it first seems – sell a £40 ticket to a speaking event you’re running and it’s tempting to say they were worth £40, but what about the long-term positive impact…
How many emails do you get in a day? And I mean all of them, not just the ones you want. How about in a week? Or a month? It’s a lot. But what is it that makes you open an email? To choose one…
