It is well established that customers are more likely to buy from companies that they trust. Trust, in fact, is such an essential concept in sales and marketing that a significant part of many marketing budgets is dedicated to developing that sense of rapport and…
Too many marketers continue to treat email marketing as if it’s a standalone channel, just something that gets done once a month or whatever, then ignored while the team moves on to more important things. The truth is, in 2025, email as a single broadcast…
When it comes to getting your email marketing done, most marketers will focus on the tried-and-tested (and true) core ideas, such as having a compelling subject line, making sure the CTAs are clear and well placed, or ensuring effective segmentation. All of these ideas are…
Email list building has changed. It’s no longer effective to opt for quantity, building as big a list as possible through pop-ups and other simple techniques, followed by throwing your email newsletter out there with little care to where it lands. Effective email marketing involves…
When your business revolves around having a great rapport with your clients and a strong, positive personal brand, email marketing should be one of your highest priorities. Emails reach directly into your audience’s daily lives, promoting you gently and consistently – and your email newsletter…
Your personal brand is more than how you present your business – it’s how you present you. It goes beyond your immediate work and shapes how you will be seen by others as both part of that work and as an individual. In a world…
Inbox Zero. Almost twenty years ago, Merlin Mann promoted the idea that email overload is consuming our time and proposed Inbox Zero, a concept that presented a way to manage this email overload – ultimately resulting in an empty inbox. But is Inbox Zero still…
If you’re making your early forays into the world of email marketing then one of the things that can throw you is the terms. People talk about email automation and they talk about email marketing – but is there a difference, and if so, what…
Email marketing is great – it’s cost-effective and can be a lot of fun, but does it work? Success isn’t just about how many emails you send out – marketing exists to generate leads, not just get the word out. So, how do you know…
In the early stages of any email marketing campaign, before a single word of content has been crafted, I plan the calendar. It’s a simple enough task in many ways, just a note each week or fortnight marking what type of email needs to go…
