Inbox Zero. Almost twenty years ago, Merlin Mann promoted the idea that email overload is consuming our time and proposed Inbox Zero, a concept that presented a way to manage this email overload – ultimately resulting in an empty inbox. But is Inbox Zero still…
If you’re making your early forays into the world of email marketing then one of the things that can throw you is the terms. People talk about email automation and they talk about email marketing – but is there a difference, and if so, what…
Email marketing is great – it’s cost-effective and can be a lot of fun, but does it work? Success isn’t just about how many emails you send out – marketing exists to generate leads, not just get the word out. So, how do you know…
In the early stages of any email marketing campaign, before a single word of content has been crafted, I plan the calendar. It’s a simple enough task in many ways, just a note each week or fortnight marking what type of email needs to go…
Because email marketing seems so easy and effective, it’s easy to think it does all the hard work for you – but the truth is that just like everything else, it’s a skill that requires practice, patience, and perseverance to get right. On the way,…
Your personal brand is unique. It’s a combination of your skills, your experience, and your personality… Ultimately, it’s you. And no one else has that. When you’re looking to promote something unique about your product or services, nothing is as powerful as you, but how…
AI rules the world! At least, that’s what you’d think if you listen without thinking to the scaremongering that threads its way through the marketing world. And, as an adjunct to the rise of our robot marketing overlords and the worldwide ubiquity of social media,…
As an email marketing professional with all this great advice, I must get my subscribers to read every single one of my emails, right? After all, they are perfectly constructed with pertinent advice – it must be nearly impossible to resist them! But no. People…
For as long as humans have enjoyed food, drink, and each other’s company, they have enjoyed stories. During much of our history, stories were the primary way of passing information down from one generation to the next, and many of those still endure: Ancient Greek…
Quick quiz – name that brand! A fizzy brown drink with a red label Bright yellow M Green mermaid with two tails I bet it didn’t take long – these are recognisable brands that have mastered the art of being at the top of your…
