Modern buyers are savvy. We tend to do a huge amount of research and comparison before engaging with a company, even if they’re selling EXACTLY what we’ve been looking for. One method many businesses use to guide potential customers through their sales funnel is the…
How’s your open rate looking? Is your list full of people who just don’t care? Subscribers who are disengaged do not convert into paying customers. They are not making you money. They aren’t even generating website traffic. Now I know what you’re wondering. Should you…
Email marketing is the number one most effective marketing strategy, but you can still get it wrong. If no one is reading your emails then you’ve already lost. Unfortunately, a lot of businesses go into email marketing unprepared and they end up missing out on…
Email marketing is still one of the easiest ways to make more sales. Boasting an impressive return of £36 for every £1 spent, it’s both affordable and extremely cost-effective. AND it succeeds across all industries because it is scalable and customisable. Pretty impressive stuff. There…
An opt-in email list is a key pillar of email marketing. Readers who subscribe permit you to send interesting, engaging content to them, and successful email marketing involves sending consistent emails. Why? Because nurturing the relationship you have with your readers by popping up in…
In the world of modern business, some consider email marketing a fossil. And it’s true in a way. By today’s standards, email marketing is old. But then even the internet itself is getting on a bit. The momentum of new technology production conditions us to…
With 2022 firmly under way, you’re probably wondering what’s to come? Will the world of business remain the same in the coming months or will the turbulence of the past two years continue, throwing curveballs at you from all angles? I’d love to tell you…
You need to know something about the Apple iOS 15 update. It’s got plenty of fixes and security upgrades, but there’s one thing about the latest iOS 15 update that’s making marketers groan. If you own an Apple device and installed this update you might…
Email marketing is known for having the highest ROI of any marketing method. But that’s not the only benefit… Email can be used to educate your prospects, engage your leads, overcome objections and build a strong relationship with your potential clients and customers. In fact,…
As a speaker or coach, email marketing can be a hugely powerful marketing tool that offers an incredible return on investment. You might be thinking about doing your email marketing yourself. I mean, how hard can it be? You choose some software, write some content…
