In the world of digital marketing, there’s no time for hanging back. Every business needs to find effective ways to connect with their audience to stay in their customer’s realm of attention and – more importantly – grow with them. Now, there are plenty of…
Email marketing is often the backbone of your business marketing strategy – and rightfully so, as it’s a cost-effective, personalised, engaging way to connect with your audience. But just like your real backbone, you can start to feel the strain with all the pressure put…
Like most tech giants, Google does a lot of behind-the-scenes work to improve their corner of the internet, and, for the most part, we can trundle on somewhat unaware, simply getting used to minor changes that we don’t even really notice. Then, every so often,…
When it’s your business, it can feel like you’re wearing all the hats. And if you’re not skilled in a certain area, your business suffers for it. That’s where outsourcing comes in. No time to reconcile your receipts, expenses and income? A bookkeeper will do…
If you’re doing email marketing – or any marketing for that matter – you should keep track of how things are going. KPIs (key performance indicators) help you to measure your success in achieving your desired outcome. Without them, you’re floundering. It’s a bit like…
Your to-do lists are longer than they should be. With so many digital marketing strategies now live and kicking, it can be difficult to know where to focus your energy, like you should be trying everything. But doing it all right from the get-go often…
ChatGPT is hitting the headlines worldwide. Have you heard of it? The online AI chatbot has gone viral, gathering 1 million users in a mere 5 days. This is seriously impressive growth when you consider Instagram took a slow and steady 2.5 months to gain…
We made it through another orbit around the sun. Good to see you! Around this time last year, I made some predictions about the top factors influencing marketing in 2022. You can read the full blog here if you like. But did they hold true?…
An email that ends up in the spam folder is completely wasted, and it’s more common than you might think. What a pain though. All of the work you put into that email – gone. It won’t even be seen by its recipient, much less…
Modern buyers are savvy. We tend to do a huge amount of research and comparison before engaging with a company, even if they’re selling EXACTLY what we’ve been looking for. One method many businesses use to guide potential customers through their sales funnel is the…
