There’s nothing more frustrating than spending hours creating the perfect email newsletter, only for it to be met with the sound of crickets as no one opens, reads or responds. When it comes to email marketing, engagement matters. If people aren’t engaging with your emails…
When I talk to coaches or business owners about sending consistent emails to their list, they all have one concern- that people will unsubscribe. The truth is, yes, some people will unsubscribe when you email them. But some won’t – some will buy. While some…
Marketing is, and always will be, a numbers game. Sure, there are plenty of important factors that determine the success of a marketing campaign that go beyond the numbers, but the ultimate aim is to generate sales for your business. When it comes to email…
Every email campaign you send, whether a newsletter or a sales letter, should be written with the express intent of getting your reader to take an action: to click a link to buy a product; to read an article that positions your expertise; or to…
