Marketing is, and always will be, a numbers game. Sure, there are plenty of important factors that determine the success of a marketing campaign that go beyond the numbers, but the ultimate aim is to generate sales for your business. When it comes to email…
Every email campaign you send, whether a newsletter or a sales letter, should be written with the express intent of getting your reader to take an action: to click a link to buy a product; to read an article that positions your expertise; or to…
