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You do have a sales process, right? Being a fan of winging it is all well and good in the early days, but with a sales process, sales become more consistent and reliable – and that’s a good thing. A sales process works best when…
Anyone who regularly reads my articles knows just how powerful email marketing is and how in the right hands, it can propel your sales forward, improve brand loyalty, and help keep you at the very top of your game. Admittedly, email marketing falls short of…
AI is here, and it’s growing. We’re in the AI era, where software from chatbots to productivity tools exists with AI at its core. You may not even notice when it’s in use; for example, when Netflix recommends new shows based on your viewing history,…
How many emails do you get in a day? And I mean all of them, not just the ones you want. How about in a week? Or a month? It’s a lot. But what is it that makes you open an email? To choose one…
Reactive marketing… What a beast! Some marketing experts love it, some hate it, and some think it’s an occasionally-necessary mess. On one hand, it can do wonders, creating viral sensations; on the other, it can be like throwing resources into a bottomless pit, leading to…
Ah, the email newsletter! One of the cornerstones of online marketing, and you’re on top of it. You have it under control – you’re dedicated. It’s consistent and well-managed, it’s interesting, it should be perfect… …but you’re not seeing any sales from it. What gives?!…
It’s disheartening to spend hours finessing your email marketing campaign or newsletter only to find that a handful of people are actually reading it. Whether you’re sending out discount codes to entice buyers or sending niche advice to build rapport, you need those people to…
In the world of digital marketing, there’s no time for hanging back. Every business needs to find effective ways to connect with their audience to stay in their customer’s realm of attention and – more importantly – grow with them. Now, there are plenty of…
Email marketing is old news, isn’t it? We’ve been doing it forever. That might be so, but it’s still the best way to reach and win customers. Did you know the buying process happens 3 times faster in email than in social media? And according…
ChatGPT is hitting the headlines worldwide. Have you heard of it? The online AI chatbot has gone viral, gathering 1 million users in a mere 5 days. This is seriously impressive growth when you consider Instagram took a slow and steady 2.5 months to gain…
