Ever notice how some emails feel like they could have been written by anyone? Polished, professional, maybe even helpful – but missing that spark that makes you stop, engage and actually want to reply? You’re not alone. Keeping a list engaged can be tricky. People…
It is well established that customers are more likely to buy from companies that they trust. Trust, in fact, is such an essential concept in sales and marketing that a significant part of many marketing budgets is dedicated to developing that sense of rapport and…
Too many marketers continue to treat email marketing as if it’s a standalone channel, just something that gets done once a month or whatever, then ignored while the team moves on to more important things. The truth is, in 2025, email as a single broadcast…
When it comes to getting your email marketing done, most marketers will focus on the tried-and-tested (and true) core ideas, such as having a compelling subject line, making sure the CTAs are clear and well placed, or ensuring effective segmentation. All of these ideas are…
Marketing is about psychology – the two are inextricably linked. When we understand why someone does something, we can use that to get them to do the thing we want. Email marketing is no different. It’s not just about writing good copy (though that is…
Your personal brand is more than how you present your business – it’s how you present you. It goes beyond your immediate work and shapes how you will be seen by others as both part of that work and as an individual. In a world…
I talk a lot about how powerful email marketing is. It’s cost-effective, relatively easy to grow, and currently benefits from a surge of new AI-driven tools to help you get the most out of it. However, there are some significant ways that over-zealous email marketers…
If you’re making your early forays into the world of email marketing then one of the things that can throw you is the terms. People talk about email automation and they talk about email marketing – but is there a difference, and if so, what…
Exclusive! This article is only going to be available on my website for a limited time only – don’t miss out, read it now! Are you encouraged to keep going? In all honesty, with a blog piece on my website, I don’t think exclusive urgency…
In the early stages of any email marketing campaign, before a single word of content has been crafted, I plan the calendar. It’s a simple enough task in many ways, just a note each week or fortnight marking what type of email needs to go…
