Being credible means that your audience will trust you and believe the things you say. When you are looking to market yourself, your products, and your services, ensuring you are credible is an essential part of the process. Businesses with credibility maintain customer loyalty and…
There’s a 1980s episode of Doctor Who where, desperate for an episode-ending cliffhanger, the writers had The Doctor climb over a railing and literally hang from a cliff for absolutely no reason whatsoever. The following episode (or week, if you were a live viewer at…
Ladies and gentlemen, welcome to tonight’s main event! Introducing, in the red corner, with decades of experience and muscles to match, the original internet marketing powerhouse… EMAIL MARKETING! And, in the blue corner, really needing no introduction, the most impressive contender of the past fifteen…
Want to know the biggest influencer in what makes a person do something? It’s not their logical reasoning, based on a careful weighing up of the pros and cons of the decisions. Nope – it’s how they feel. We can try to fight it off…
Ever notice how some emails feel like they could have been written by anyone? Polished, professional, maybe even helpful – but missing that spark that makes you stop, engage and actually want to reply? You’re not alone. Keeping a list engaged can be tricky. People…
It is well established that customers are more likely to buy from companies that they trust. Trust, in fact, is such an essential concept in sales and marketing that a significant part of many marketing budgets is dedicated to developing that sense of rapport and…
Too many marketers continue to treat email marketing as if it’s a standalone channel, just something that gets done once a month or whatever, then ignored while the team moves on to more important things. The truth is, in 2025, email as a single broadcast…
When it comes to getting your email marketing done, most marketers will focus on the tried-and-tested (and true) core ideas, such as having a compelling subject line, making sure the CTAs are clear and well placed, or ensuring effective segmentation. All of these ideas are…
Marketing is about psychology – the two are inextricably linked. When we understand why someone does something, we can use that to get them to do the thing we want. Email marketing is no different. It’s not just about writing good copy (though that is…
Your personal brand is more than how you present your business – it’s how you present you. It goes beyond your immediate work and shapes how you will be seen by others as both part of that work and as an individual. In a world…
