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ChatGPT is hitting the headlines worldwide. Have you heard of it? The online AI chatbot has gone viral, gathering 1 million users in a mere 5 days. This is seriously impressive growth when you consider Instagram took a slow and steady 2.5 months to gain…
It’s easy to get caught up in the day-to-day hustle of running your business, but sometimes you need to step back and make sure you’re reaching the right people. You can find out by asking yourself some simple questions… Are you attracting the right customers?…
Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn’t be bombarded by so much rubbish online and in our inboxes daily. There’s plenty of copy out there, but how much of it is actually effective at persuading…
Reciprocity. Big word, isn’t it? It’s even difficult to say! Now, if you’ve been reading my blogs for a while, you’ll know I’m all about straight talking and keeping it simple. Reciprocity may be a big word, but it’s a pretty simple concept, and it…
Without a kickass USP, or unique selling proposition, you’re just another voice trying to shout out above the crowd. Unfortunately, most people’s USPs aren’t unique. And this means that these businesses without legitimate USPs aren’t standing out because they don’t look any different from the…
We made it through another orbit around the sun. Good to see you! Around this time last year, I made some predictions about the top factors influencing marketing in 2022. You can read the full blog here if you like. But did they hold true?…
Marketing comes in many forms; outbound, direct, social media, networking, email… but how these forms are implemented can fall into two categories. Proactive marketing and reactive marketing. In this blog, we’re going to look at reactive marketing and find what it is, how it affects…
If you’re listening to the news and starting to get a rising panic, you’re not alone. The media is relaying a bleak outlook for the country’s financial future, and if you own a business, the worry about what’s to come is real. The terms ‘economic…
An email that ends up in the spam folder is completely wasted, and it’s more common than you might think. What a pain though. All of the work you put into that email – gone. It won’t even be seen by its recipient, much less…
You’ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks… They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time…
