Marketing Insights

I’m delighted to reveal that my new book, ‘Delivered: The No-nonsense Guide to Successful Email Marketing‘, is now available in paperback and Kindle formats. It’s been in development for a long time, and I’m incredibly pleased with the end result. You can get your copy…

This week I’ve been fortunate enough to have been involved as a speaker and a judge with the Young Enterprise programme in Worcestershire. As part of Young Enterprise, groups of students aged 15-18 start a real business, creating a brand new product before marketing and…

Albert Einstein famously said: Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid. Many of you will know that I have a few challenges with the…

I was speaking with a web designer today and, bold as brass, he told me he couldn’t understand how it was possible to build a web design business that ‘paid well’. Naturally the idea of something ‘paying well’ is contextual: to one person, a high…

Someone shared this with me on Facebook recently. I hope it tickles you too: A Nescafe rep manages to arrange a meeting with the Pope at the Vatican. After receiving the Papal blessing, the Nescafe official whispers “Your Eminence, we have an offer for you….

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