Marketing Insights

I was recently interviewed for a couple of business development podcasts: Small Business Elevation and Your Business Focus Group. You can hear the recordings below to find out a little more about my story, as well as some tasty tips on how to use email…

A good friend and fellow speaker, David Hyner, sent me this video recently. In it, he shares the results he got from implementing some of tips found in my book, Delivered: The No-nonsense Guide to Successful Email Marketing. The results are seriously impressive!

Last Friday, I spent a full day working on the plan for Future Visions and what we’ll do to grow the business over the next 90 days. These four days are the first thing that go in to my diary each year, and it’s all…

There’s a theory that says that if a customer hasn’t purchased a product or service from a business in the last 90 days, they’re no longer their customer. It’s also widely accepted that it’s much easier to sell to an existing customer – they have…

Patricia Fripp on stage at the Professional Speaking Association annual convention I recently attended the Professional Speaking Association’s annual convention in London. Whilst there, the power of telling stories from stage as a sure-fire way of getting your point across was told over and over…

I’m delighted to reveal that my new book, ‘Delivered: The No-nonsense Guide to Successful Email Marketing‘, is now available in paperback and Kindle formats. It’s been in development for a long time, and I’m incredibly pleased with the end result. You can get your copy…

This week I’ve been fortunate enough to have been involved as a speaker and a judge with the Young Enterprise programme in Worcestershire. As part of Young Enterprise, groups of students aged 15-18 start a real business, creating a brand new product before marketing and…

Albert Einstein famously said: Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid. Many of you will know that I have a few challenges with the…

I was speaking with a web designer today and, bold as brass, he told me he couldn’t understand how it was possible to build a web design business that ‘paid well’. Naturally the idea of something ‘paying well’ is contextual: to one person, a high…

Someone shared this with me on Facebook recently. I hope it tickles you too: A Nescafe rep manages to arrange a meeting with the Pope at the Vatican. After receiving the Papal blessing, the Nescafe official whispers “Your Eminence, we have an offer for you….

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