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Marketing is, and always will be, a numbers game. Sure, there are plenty of important factors that determine the success of a marketing campaign that go beyond the numbers, but the ultimate aim is to generate sales for your business. When it comes to email…
Every email campaign you send, whether a newsletter or a sales letter, should be written with the express intent of getting your reader to take an action: to click a link to buy a product; to read an article that positions your expertise; or to…
Derek Halpern from Social Triggers says, quite forthrightly, “if you’re not building an email list, you’re an idiot”. Curses aside, it’s hard to disagree with him. It’s also true that you can never have more customers than you have names on a list. I believe…
Video Transcript: Hey, it’s Nathan here with a marketing tip to help you build your credibility and win more business. I woke up this morning pretty annoyed, and I’ll tell you why. So rewind 24 hours. Yesterday morning, I woke up, and I’d received an…
I’m delighted to present my brand new showreel video, created by Adam+Evie Video Marketing.
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I was recently interviewed for a couple of business development podcasts: Small Business Elevation and Your Business Focus Group. You can hear the recordings below to find out a little more about my story, as well as some tasty tips on how to use email…
A good friend and fellow speaker, David Hyner, sent me this video recently. In it, he shares the results he got from implementing some of tips found in my book, Delivered: The No-nonsense Guide to Successful Email Marketing. The results are seriously impressive!
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Last Friday, I spent a full day working on the plan for Future Visions and what we’ll do to grow the business over the next 90 days. These four days are the first thing that go in to my diary each year, and it’s all…
There’s a theory that says that if a customer hasn’t purchased a product or service from a business in the last 90 days, they’re no longer their customer. It’s also widely accepted that it’s much easier to sell to an existing customer – they have…
Patricia Fripp on stage at the Professional Speaking Association annual convention I recently attended the Professional Speaking Association’s annual convention in London. Whilst there, the power of telling stories from stage as a sure-fire way of getting your point across was told over and over…
