A click means someone has engaged with your email, looked at something inside it, and decided to explore further. It seems obvious that this is a good thing – after all, isn’t that what your email is trying to achieve? But is there more to…
Ever wondered why some emails feel invisible – even though you spent hours perfecting the message? The truth is, your campaign has to get past three silent gatekeepers before it can even be read. Each one tests a different strength: your credibility, your identity, and…
“I am passionate about my work.” You’ve heard it before, hundreds of times. Who hasn’t read a website or a marketing flyer from a business claiming to be passionate about what they do? Maybe they are. Maybe they are truly passionate, barely able to contain…
Thinking about starting a newsletter or regular email campaign but worried your email list is too small? Is it too limited to make an impact? Should you wait to grow before unleashing your marketing plans on your email list? Read on to find out whether…
