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Thinking of starting a LinkedIn newsletter? Wondering if you should switch from your regular newsletter to this one? Not even sure what a LinkedIn newsletter is? Even if you feel like you’re late to the whole ‘newsletter’ party, you can still benefit from it. Since…
Your to-do lists are longer than they should be. With so many digital marketing strategies now live and kicking, it can be difficult to know where to focus your energy, like you should be trying everything. But doing it all right from the get-go often…
Email marketing is old news, isn’t it? We’ve been doing it forever. That might be so, but it’s still the best way to reach and win customers. Did you know the buying process happens 3 times faster in email than in social media? And according…
ChatGPT is hitting the headlines worldwide. Have you heard of it? The online AI chatbot has gone viral, gathering 1 million users in a mere 5 days. This is seriously impressive growth when you consider Instagram took a slow and steady 2.5 months to gain…
It’s easy to get caught up in the day-to-day hustle of running your business, but sometimes you need to step back and make sure you’re reaching the right people. You can find out by asking yourself some simple questions… Are you attracting the right customers?…
Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn’t be bombarded by so much rubbish online and in our inboxes daily. There’s plenty of copy out there, but how much of it is actually effective at persuading…
Reciprocity. Big word, isn’t it? It’s even difficult to say! Now, if you’ve been reading my blogs for a while, you’ll know I’m all about straight talking and keeping it simple. Reciprocity may be a big word, but it’s a pretty simple concept, and it…
Without a kickass USP, or unique selling proposition, you’re just another voice trying to shout out above the crowd. Unfortunately, most people’s USPs aren’t unique. And this means that these businesses without legitimate USPs aren’t standing out because they don’t look any different from the…
We made it through another orbit around the sun. Good to see you! Around this time last year, I made some predictions about the top factors influencing marketing in 2022. You can read the full blog here if you like. But did they hold true?…
Marketing comes in many forms; outbound, direct, social media, networking, email… but how these forms are implemented can fall into two categories. Proactive marketing and reactive marketing. In this blog, we’re going to look at reactive marketing and find what it is, how it affects…
