You’ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks… They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time…
Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer’s problem. But what makes a good…
It’s fair to say that there are slightly different opinions on what the term value proposition actually means. So, for ease and simplicity, let’s start from the beginning… What A Value Proposition Isn’t Your value proposition is NOT… Your Company Strapline Or Slogan If you’ve…
I know, I know. You’re sick of the jargon. Open rate, lead bait, segmentation… You just want to convert more leads into paying clients. Am I right? I thought so. Well, as luck would have it, that’s exactly what a sales funnel does. What Is…
Modern buyers are savvy. We tend to do a huge amount of research and comparison before engaging with a company, even if they’re selling EXACTLY what we’ve been looking for. One method many businesses use to guide potential customers through their sales funnel is the…
Picture this. You’ve put time and effort into creating valuable content to drive readers to your website. Blog posts, social streams, nurture campaigns… You’ve probably forked out on a marketing automation platform, too. You’ve done it all. And it has worked. Website traffic is up….
When it comes to marketing, there’s one thing that you really have to understand: it’s all about relationships. Getting someone to hand over their hard-earned cash to you isn’t always easy. There are tons of marketing tips and tricks promising to boost your bottom line,…
Video Transcript: Hey, it’s Nathan here with a marketing tip to help you build your credibility and win more business. I woke up this morning pretty annoyed, and I’ll tell you why. So rewind 24 hours. Yesterday morning, I woke up, and I’d received an…
I’m delighted to present my brand new showreel video, created by Adam+Evie Video Marketing.
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I was recently interviewed for a couple of business development podcasts: Small Business Elevation and Your Business Focus Group. You can hear the recordings below to find out a little more about my story, as well as some tasty tips on how to use email…
