Being credible means that your audience will trust you and believe the things you say. When you are looking to market yourself, your products, and your services, ensuring you are credible is an essential part of the process.
Businesses with credibility maintain customer loyalty and gain from word of mouth recommendations and reviews. It’s the very opposite of being a fly-by-night cowboy who promises everything and delivers nothing. Credible companies have longevity.
Email newsletters are a vital tool to build credibility with your audience. How is it done? Read on…
Showing Up - Credibility Through Consistency
One of the first things you can do to be credible is to be there. Businesses that last the test of time build credibility in a seemingly effortless way – just by having existed. But let’s take a look at why that works.
If you have been around a long time, surely you…
- Know what you are doing.
- Have customers who like you.
- Provide products or services that have people coming back for more.
- Have managed to weather storms along the way.
- Understand your industry.
Longevity builds credibility, it’s as simple as that, so it’s important you use that in your email marketing strategy – whether or not you’ve actually been around a long time.
Develop a regular email newsletter schedule. It might be once a week, it might be once a month, but set it up and keep it consistent. The first two or three aren’t doing much to show your consistency, but once you get to the fourth, fifth, and sixth, your audience will start to feel that solid, trustworthy, regularity. Before you know it, your newsletters are a known quantity – something that always happens.
You are building credibility just by showing up.
Share Knowledge - Credibility Through Expertise
Another key part of being credible is sharing your knowledge. When you create content that is relevant to your area of expertise and has value to your audience, you build trust. And, as that library of content grows, you will become known as an expert.
Trusted experts are credible.
Use your email newsletter to highlight this content – link to your social media, embed highlights from your YouTube channel, and write compelling content that brings your unique take to solve industry challenges.
Your audience will soon come to admire your expertise, trusting that you’re the business to come to when they have a relevant need.
Share Your Wins - Credibility Through Success
It’s all very well being seen and telling everyone how good you are, but at some point you have to put your money where your mouth is – that’s where your successes come into the picture.
Don’t hide your achievements. When you get a great client review, mention it in your newsletter. If you win an award, put it front and centre. By letting your customers know that you’re impressing other people and improving lives, you raise your credibility in their eyes.
Your email newsletter is the perfect place to share this exciting news – the clue is in the name. Don’t overlook it!
Be Genuine - Credibility Through Connection
People love to hear your story, whether it’s a rags-to-riches tale of how you’ve got to where you are, or just an amusing anecdote about something that happened to you on the way to the office, your audience will enjoy reading about it in your email newsletter.
When you are personable, you create a connection between you and your customer – you become real.
Real people are credible.
Don’t hide who you are – especially in a world where AI can do so much. Put a spotlight on yourself, stay true to your voice, and let your audience understand what makes you unique.
Personal stories make your email newsletter just that little bit more memorable, improving your credibility and boosting your brand impact.
Go Beyond Credible - Be Incredible with Nathan Littleton
I’m Nathan Littleton, and I have a genuine passion for all things email marketing.
Why not book a consultation with me so we can explore the ways you can build your credibility with your audience for better conversions, more sales, and a stable, profitable future? Contact me today to learn more.
