{"id":9150,"date":"2023-08-04T09:00:00","date_gmt":"2023-08-04T09:00:00","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=9150"},"modified":"2023-08-01T13:26:16","modified_gmt":"2023-08-01T13:26:16","slug":"how-to-outsource-your-marketing","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/","title":{"rendered":"How To Outsource Your Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9150\" class=\"elementor elementor-9150\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81382b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81382b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3096970\" data-id=\"3096970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3f05e elementor-widget elementor-widget-text-editor\" data-id=\"2c3f05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When it\u2019s your business, it can feel like you\u2019re wearing all the hats. And if you\u2019re not skilled in a certain area, your business suffers for it.<\/p><p>That\u2019s where outsourcing comes in. No time to reconcile your receipts, expenses and income? A bookkeeper will do it in half the time you can, and they may catch things you wouldn\u2019t.<\/p><p>Have an event coming up but don\u2019t know the first thing about event planning? Outsource to an event planner!<\/p><p>\u00a0<\/p><p>With a huge rise in the freelance community, outsourcing has never been easier &#8211; whether you\u2019re looking to work with an agency or alongside a freelancer. But when it comes to marketing, it\u2019s not as simple as handing it all over. It\u2019s much more nuanced than that.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcc8c elementor-widget elementor-widget-heading\" data-id=\"54dcc8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">You're The Driver<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8814 elementor-widget elementor-widget-text-editor\" data-id=\"7da8814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The idea of delegating the entirety of your marketing might sound appealing. It\u2019s hard to get right! But I\u2019ve seen too many businesses lose sight of their goals and ethos because they\u2019re not involved enough.<\/p><p>An outsider will only interpret their take on your industry &#8211; they\u2019ll never get it fully &#8211; even if they specialise in your niche. It\u2019s you that knows your business inside and out. It\u2019s you who is more committed than anyone else. So it\u2019s you that needs to maintain ownership of your marketing strategy.<\/p><p>Outsource the working parts that make up your marketing, but don\u2019t forget to steer the ship from your place of unique understanding.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6172a6f elementor-widget elementor-widget-heading\" data-id=\"6172a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outsource Your Graphic Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021f3f7 elementor-widget elementor-widget-text-editor\" data-id=\"021f3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Unless you a) have a natural eye for design or b) have graphic design training, outsourcing your graphic design is a good idea.<\/p><p>Creating the right design or image is a difficult task; one made even more difficult when you have the burden of the rest of your business weighing on your time and mind. I encourage business owners to hand over their graphic design reins, at least for the big jobs because\u2026<\/p><ul><li>A professional takes less time.<\/li><li>They will know the rules of design &#8211; and when to break them.<\/li><li>A professional has access to decent stock imagery and\/or software to enhance your own images.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a1be6 elementor-widget elementor-widget-heading\" data-id=\"f1a1be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outsource Your Email Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54cc99 elementor-widget elementor-widget-text-editor\" data-id=\"d54cc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Newsletters and email marketing require a specific skill set. There are certain nuances to rolling out successful email campaigns month after month, week after week. The short of it is that if you don\u2019t have a clear and detailed understanding of email marketing, your sales could suffer as a result.<\/p><p>Instead, when you take on board a freelancer or agency that knows what they\u2019re doing, you can reap the rewards and make better use of your valuable time. Because an email expert will ensure it\u2019s not a wasted opportunity, they keep your email list clean and won\u2019t get blocked by spam filters.<br \/><br \/>A professional won\u2019t miss an issue because they\u2019re too busy or distracted, let\u2019s be honest! Since email marketing has consistently been named the number 1 most effective marketing method, it\u2019s worth getting an expert involved. Your customers will thank you for it when they start seeing more of the things they\u2019re interested in and new ways to engage with your business through email.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9215bf elementor-widget elementor-widget-heading\" data-id=\"d9215bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outsource Your Copywriting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed40670 elementor-widget elementor-widget-text-editor\" data-id=\"ed40670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019d rather be doing your work than writing about it, outsourcing your copy or content writing is worthwhile. From website pages, to blogs, to flyers, to press releases &#8211; your copywriter will ensure you say all the right words.<\/p><p>A professional writer ensures all your content is engaging and keeps even cool clients interested, which is no small task. They get your tone and brand voice, so all your copy is consistent and authentically you without effort.<\/p><p>Your writer can take your words and make them come to life, writing compelling content and copy that converts a maybe to a yes. And some can even help you climb the coveted search engine rankings. So give your digital marketing a fighting chance and consider outsourcing the writing while you focus on the big picture.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c93cb elementor-widget elementor-widget-heading\" data-id=\"16c93cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outsource Your Social Media<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513d9d9 elementor-widget elementor-widget-text-editor\" data-id=\"513d9d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some people love doing their own social media &#8211; it\u2019s a chance to connect with your audience. But for others, it\u2019s a chore that takes more time than your actual job. Plus, there are so many social media outlets to keep up with now you could spend your whole week posting and still be behind on your schedule.<\/p><p>Outsourcing this aspect means you can continue to grow an online following while concentrating on the parts of your business you love.<\/p><p>Meanwhile, your social media pro knows how to engage your fans and followers, which platforms to focus on and can create a schedule that keeps you appearing in your dream customers\u2019 feeds.<\/p><p>Ultimately, an outsourced professional will get you the reach you want using specialist knowledge. You may well need to appear across 5 or 6 social platforms at one time. Is that really something you want to take on alone?<\/p><p>Just like every other aspect of marketing, social media demands time and attention, something most busy business owners are short of.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b713d elementor-widget elementor-widget-heading\" data-id=\"68b713d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Should You Outsource Your Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef138e9 elementor-widget elementor-widget-text-editor\" data-id=\"ef138e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Outsourcing &#8211; or delegating &#8211; the practical aspects of your marketing will free up time for you to focus on the overarching strategy. With the benefits come responsibilities, though. Only you know your business inside out, so by maintaining strategic control, you can ensure your marketing works harmoniously.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c051b7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c051b7f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider 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.elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729b4ee elementor-widget elementor-widget-text-editor\" data-id=\"729b4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Want to find out if outsourcing can solve your time problems? Book a call with me <strong><a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\">here.<\/a><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When it\u2019s your business, it can feel like you\u2019re wearing all the hats. And if you\u2019re not skilled in a certain area, your business suffers for it. That\u2019s where outsourcing comes in. No time to reconcile your receipts, expenses and income? A bookkeeper will do it in half the time you can, and they may [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Outsource Your Marketing - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Outsource Your Marketing - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"When it\u2019s your business, it can feel like you\u2019re wearing all the hats. And if you\u2019re not skilled in a certain area, your business suffers for it. That\u2019s where outsourcing comes in. No time to reconcile your receipts, expenses and income? A bookkeeper will do it in half the time you can, and they may [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-04T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-01T13:26:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/08\/volodymyr-hryshchenko-KZocXyI3kRo-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathan Littleton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Littleton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/\",\"url\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/\",\"name\":\"How To Outsource Your Marketing - Nathan Littleton - Marketing Speaker\",\"isPartOf\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/08\/volodymyr-hryshchenko-KZocXyI3kRo-unsplash-scaled.jpg\",\"datePublished\":\"2023-08-04T09:00:00+00:00\",\"dateModified\":\"2023-08-01T13:26:16+00:00\",\"author\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\"},\"breadcrumb\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/#primaryimage\",\"url\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/08\/volodymyr-hryshchenko-KZocXyI3kRo-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/08\/volodymyr-hryshchenko-KZocXyI3kRo-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-outsource-your-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nathanlittleton.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Outsource Your Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\",\"url\":\"https:\/\/nathanlittleton.co.uk\/\",\"name\":\"Nathan Littleton - Marketing Speaker\",\"description\":\"Build Credibility, Win Business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nathanlittleton.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\",\"name\":\"Nathan Littleton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"caption\":\"Nathan Littleton\"},\"description\":\"Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. 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