{"id":9117,"date":"2023-08-01T10:07:45","date_gmt":"2023-08-01T10:07:45","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=9117"},"modified":"2023-08-08T10:38:46","modified_gmt":"2023-08-08T10:38:46","slug":"5-things-to-look-for-in-a-marketing-speaker","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/5-things-to-look-for-in-a-marketing-speaker\/","title":{"rendered":"5 Things To Look For in a Marketing Speaker"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9117\" class=\"elementor elementor-9117\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81382b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81382b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3096970\" data-id=\"3096970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3f05e elementor-widget elementor-widget-text-editor\" data-id=\"2c3f05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>A good speaker can make or break an event. But how can you know who will be a good speaker? Sure, they might have a flashy logo, a buzzing website and look the part &#8211; but that doesn\u2019t necessarily make them right for your event.<\/p><p>Speaking is more than just showing up with a script and collecting a fee. But what should you expect? And what should you be looking for? How can you tell if your speaker is going to give your audience a valuable experience?<\/p><p>There are some obvious signs of a good speaker if you know what to look out for\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcc8c elementor-widget elementor-widget-heading\" data-id=\"54dcc8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">They Walk The Walk<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8814 elementor-widget elementor-widget-text-editor\" data-id=\"7da8814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It may come as a surprise (or not) that some speakers will talk the talk\u2026 but don\u2019t practise what they preach.<\/p><p>How confident would you be if someone told you how to drive, but couldn\u2019t drive themselves? Not very, I bet! Theory is wildly different from practice, and in marketing particularly, it takes honing and trialling new things to hit upon true success. Anyone who doesn\u2019t follow their own advice should be given a wide berth &#8211; whatever field they\u2019re in.<\/p><p>As an example, I send over a million emails in a year. And what I do in my millionth email will have evolved from my first &#8211; you don\u2019t get that insight by just writing a book on email marketing &#8211; you get it by doing it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6172a6f elementor-widget elementor-widget-heading\" data-id=\"6172a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tailored Not Tired<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021f3f7 elementor-widget elementor-widget-text-editor\" data-id=\"021f3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>No matter how many speaking engagements a good marketing speaker has in their calendar, they\u2019re going to make sure what they\u2019re saying directly relates to the people listening to them. This means creating a seminar or talk that is new and tailored to the specific event.<\/p><p>Lazy speakers use the same old tired spiel for all their gigs.<\/p><p>A great speaker will go through a process of researching the audience, the purpose of the event and the likely demographic of the people who will turn up to listen. Only by taking all of that into account, can they make sure every word they say will resonate and make an impact on those in the room.<\/p><p>On the other hand, if your speaker has a single script they like to repeat at every function for ease, you might find your attendees yawning more often than clapping.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a1be6 elementor-widget elementor-widget-heading\" data-id=\"f1a1be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promote Not Just Repost<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54cc99 elementor-widget elementor-widget-text-editor\" data-id=\"d54cc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Your speaker is a partner in your event. Sure, they may well be the main attraction, but that doesn\u2019t mean they should sit back and let you do all the leg work.<\/p><p>A good speaker will take an active role in the promotion. I know &#8211; it\u2019s your event, and you\u2019re putting a lot of hard work into making it a memorable one, but your marketing speaker should be playing an active role too.<\/p><p>The speaker should be invested in its success just as much as you! Plus, having a large, engaged audience makes it more fun and gives it more energy. A great speaker will want your event to be a success and will be willing to help you achieve that.<\/p><p>For example, in the run-up to an event that I am speaking at, I will help by creating visual content to promote the event, sharing information across my social profiles and letting specific people on my email list know what\u2019s coming up next.<\/p><p>Poor speakers will either not bother promoting, or just repost a couple of <em>your <\/em>social posts. The point is that an experienced speaker will already have an engaged audience, and that audience should match up nicely with yours.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9215bf elementor-widget elementor-widget-heading\" data-id=\"d9215bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Equipping Your Event<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed40670 elementor-widget elementor-widget-text-editor\" data-id=\"ed40670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Following on from active promotion, a quality marketing speaker ensures you have all the tools you need to create hype around your event. No handing over a LinkedIn bio or telling you to make it up.<\/p><p>You\u2019ll get a detailed bio &#8211; with photos &#8211; and helpful information that you can build into the marketing of your event. After all, what good is a marketing speaker that doesn\u2019t assist with good marketing?!<br \/><br \/>A sign that you\u2019re booking a poor speaker is that they book your event date and then drop off the map until the big day.\u00a0 Without asking questions or providing you with marketing materials of their own, they\u2019re letting you know they don\u2019t care, not really.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aeb75b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aeb75b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-311d01a\" data-id=\"311d01a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a4ed52 elementor-widget elementor-widget-heading\" data-id=\"9a4ed52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Chat And Dash<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51453df elementor-widget elementor-widget-text-editor\" data-id=\"51453df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Imagine this. It\u2019s the day of your event, and your speaker turns up. They\u2019re clearly exhausted, a bit dishevelled and they forget most of their talking points on stage. Why did this happen? Well, they may have been busy at other events directly before yours &#8211; and maybe even after yours too.<\/p><p>Some speakers like to book speaking gigs back to back. They think \u2018While I\u2019m on the road that day, I can double up and make it worthwhile\u2019. Sure, they\u2019ll make the most of a day out of the office &#8211; but are you, the client, getting value?<\/p><p>A speaker that is clock-watching, because they have somewhere else to be, won\u2019t give it their all. In fact, they may side-step questions fearing they\u2019ll overrun and impact their next event.<\/p><p>After 10\u00a0 years of experience as a marketing speaker, I understand just how important it is to be fully focused on one event. That\u2019s why I only ever book one event in a day &#8211; no multi-event bookings! I like to show up early, get a feel for the atmosphere of the event and stay afterwards in case there are any questions a delegate didn\u2019t get to ask, or wants to ask in private.<\/p><p>Good speakers are busy, but they should also be willing to dedicate themselves to your event if you\u2019re going to book them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c93cb elementor-widget elementor-widget-heading\" data-id=\"16c93cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking For A Marketing Speaker For Your Event?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513d9d9 elementor-widget elementor-widget-text-editor\" data-id=\"513d9d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When booking a marketing speaker, make sure you know what you\u2019re looking for because it\u2019s not always obvious! A good speaker will make sure they\u2019re not double-booked, will promote your event and personalise their speech for your unique audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c051b7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c051b7f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729b4ee elementor-widget elementor-widget-text-editor\" data-id=\"729b4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you want to know what goes into a motivating speech, or you need a marketing speaker for your showstopping event, <a href=\"https:\/\/nathanlittleton.co.uk\/\"><strong>get in touch<\/strong><\/a> with me today.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A good speaker can make or break an event. But how can you know who will be a good speaker? Sure, they might have a flashy logo, a buzzing website and look the part &#8211; but that doesn\u2019t necessarily make them right for your event. Speaking is more than just showing up with a script [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Things To Look For in a Marketing Speaker - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/marketing\/5-things-to-look-for-in-a-marketing-speaker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Things To Look For in a Marketing Speaker - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"A good speaker can make or break an event. But how can you know who will be a good speaker? Sure, they might have a flashy logo, a buzzing website and look the part &#8211; but that doesn\u2019t necessarily make them right for your event. 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