{"id":9108,"date":"2023-07-28T09:00:00","date_gmt":"2023-07-28T09:00:00","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=9108"},"modified":"2023-08-01T06:27:07","modified_gmt":"2023-08-01T06:27:07","slug":"linkedin-newsletters-are-they-worth-it","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/linkedin-newsletters-are-they-worth-it\/","title":{"rendered":"LinkedIn Newsletters &#8211; Are They Worth It?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9108\" class=\"elementor elementor-9108\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81382b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81382b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3096970\" data-id=\"3096970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3f05e elementor-widget elementor-widget-text-editor\" data-id=\"2c3f05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Thinking of starting a LinkedIn newsletter? Wondering if you should switch from your regular newsletter to this one? Not even sure what a LinkedIn newsletter is?<\/p><p>Even if you feel like you\u2019re late to the whole \u2018newsletter\u2019 party, you can still benefit from it. Since its launch in 2002, LinkedIn has been the self-professed \u2018social media for professionals\u2019 where you can make genuinely valuable connections and even find work.<\/p><p>Now, take a look at LinkedIn through the eyes of a marketer, and you\u2019ll see that its newsletter feature has some real potential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcc8c elementor-widget elementor-widget-heading\" data-id=\"54dcc8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What Is A LinkedIn Newsletter?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8814 elementor-widget elementor-widget-text-editor\" data-id=\"7da8814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First things first, what is it? This feature was originally only available to certain members by invitation, so not everyone knows this handy tool even exists.<\/p><p>If you\u2019re a member of LinkedIn, it&#8217;s something to consider. With this feature, you can now create a newsletter using articles and content you\u2019d normally share on LinkedIn.<\/p><p>Once created, you can share your newsletter directly with your followers via Inmail (LinkedIn\u2019s messages). So whenever you share, your carefully crafted content doesn\u2019t just float into the ether; it pings straight into real peoples\u2019 inboxes.<\/p><p>People can also subscribe to your newsletter, so it allows you to push out your content to a wider audience, which we all know is invaluable.<\/p><p>Plus, as a helpful bonus, the content is indexed by Google, so your newsletters actively improve your ranking with every share.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6172a6f elementor-widget elementor-widget-heading\" data-id=\"6172a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Do You Create One?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021f3f7 elementor-widget elementor-widget-text-editor\" data-id=\"021f3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you want to create a newsletter on LinkedIn, there are a couple of catches.<\/p><p>You\u2019ll need over 150 followers to actually get access to the feature. As I said, it was originally only released to the select few considered LinkedIn \u2018influencers\u2019. Now, LinkedIn says it\u2019s available to all members, so long as you reach that 150-follower threshold.<\/p><p>Of course, if you haven\u2019t got a following of that size, you can work on simply sharing your high-value articles and posts through your main feed for the time being.<\/p><p>The other requirement is that you can only do it from a creator account. This isn\u2019t difficult, you can just make one in addition to a personal profile. This will also make it easier to hone your audience and connections to a more deliberate target viewer rather than just every co-worker you\u2019ve ever linked with.<\/p><p>Once you\u2019ve ticked those boxes, you can start to populate your newsletter with articles. Keep them short, like any newsletter. It\u2019s not a collection of blog posts.<\/p><p>You can choose the frequency of your newsletters but be aware that it\u2019s intended to be used as a regular thing to keep subscribers reading rather than the occasional post share on your main feed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a1be6 elementor-widget elementor-widget-heading\" data-id=\"f1a1be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who\u2019s Reading LinkedIn Newsletters?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54cc99 elementor-widget elementor-widget-text-editor\" data-id=\"d54cc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You might be wondering who\u2019s on LinkedIn reading newsletters anyway.<\/p><p>Initially, LinkedIn was seen as a network-building tool. You made connections that might be beneficial for work. Plenty of people have success using it as a recruitment tool too.<\/p><p>Essentially, it\u2019s business social networking. Back in the day, it had a formality to it. The emphasis was on the \u2018business\u2019, but as it\u2019s grown alongside other social media platforms, it\u2019s embraced its social side.<\/p><p>It\u2019s still a place for professional posts &#8211; there are fewer pet pics and selfies &#8211; but it\u2019s not stuffy.<\/p><p>LinkedIn is used by professionals, entrepreneurs, CEOs, and it\u2019s a pretty even split of male-to-female users of all ages.<\/p><p>It\u2019s a diverse landscape and presents lots of opportunities to connect with people you may otherwise not have had the chance to. Most importantly, it offers a rich opportunity to reach the people who are most likely to be interested in what you have to share.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9215bf elementor-widget elementor-widget-heading\" data-id=\"d9215bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So, That\u2019s A Yes To LinkedIn Newsletters?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed40670 elementor-widget elementor-widget-text-editor\" data-id=\"ed40670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s a yes with a but\u2026<\/p><p>LinkedIn newsletters are free and straightforward. They\u2019re pretty simple to do, especially if you are already creating content for the platform. They will help you reach people you may not otherwise have access to.<\/p><p>But.<\/p><p>Don\u2019t forget LinkedIn is a business itself. It\u2019s not so altruistic that it will give you a platform that doesn\u2019t have limitations\u2026<\/p><p>Beyond your subscribers, LinkedIn controls who sees your content. It\u2019s their algorithm that you need to appease. And it\u2019s one that\u2019s usually pretty happy with those that part with cash. Like Facebook Pages, it\u2019s a pay-to-play approach.<\/p><p>You can put your all into creating a compelling and interesting newsletter, but if you can\u2019t control who sees it, it could be a waste of time.<\/p><p>Don\u2019t get me wrong, LinkedIn newsletters are an excellent addition to the platform, and given time and lots of quality content, you should grow your subscriber list. But it can\u2019t be a replacement for your usual newsletter distribution to your precisely cultivated audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c93cb elementor-widget elementor-widget-heading\" data-id=\"16c93cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Best Way Forward\u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513d9d9 elementor-widget elementor-widget-text-editor\" data-id=\"513d9d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>How can you use LinkedIn newsletters for the best result?<\/p><p>Do both!<\/p><p>It\u2019s certainly no replacement for your own, hardwon email list, which &#8211; it\u2019s important to add &#8211; reaches those who are interested in what you have to say but who might not be on LinkedIn for one reason or another.<br \/><br \/>But it\u2019s still a fantastic chance to connect with people on a platform that\u2019s already ideally positioned to reach professionals and people in business.<\/p><p>And before you fret about the extra workload, you can use the content from your regular newsletter to feed your LinkedIn one.<\/p><p>Now you\u2019re going to be hitting all bases, and that\u2019s a surefire way to build a great reputation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a0035 elementor-widget elementor-widget-heading\" data-id=\"52a0035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Want To Give It A Try?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90450fe elementor-widget elementor-widget-text-editor\" data-id=\"90450fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>LinkedIn newsletters, combined with your other newsletter mailing list efforts, can boost your reach and build a wider audience. Should you use it to replace your other marketing? No, since LinkedIn is mostly a pay-to-play kind of space if you really want to control who sees what.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c051b7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c051b7f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729b4ee elementor-widget elementor-widget-text-editor\" data-id=\"729b4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019d like to see what I\u2019ve been sharing with my audience on LinkedIn, go <a href=\"https:\/\/www.linkedin.com\/in\/nathanlittleton\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>add me<\/strong><\/a> as a connection if you haven\u2019t already. Otherwise, get in touch with any of your marketing newsletter questions <a href=\"https:\/\/nathanlittleton.co.uk\/\"><strong>here<\/strong>. <\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thinking of starting a LinkedIn newsletter? Wondering if you should switch from your regular newsletter to this one? Not even sure what a LinkedIn newsletter is? Even if you feel like you\u2019re late to the whole \u2018newsletter\u2019 party, you can still benefit from it. Since its launch in 2002, LinkedIn has been the self-professed \u2018social [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Newsletters - Are They Worth It? - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/linkedin-newsletters-are-they-worth-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Newsletters - Are They Worth It? - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"Thinking of starting a LinkedIn newsletter? Wondering if you should switch from your regular newsletter to this one? Not even sure what a LinkedIn newsletter is? Even if you feel like you\u2019re late to the whole \u2018newsletter\u2019 party, you can still benefit from it. 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