{"id":9087,"date":"2023-07-24T09:00:39","date_gmt":"2023-07-24T09:00:39","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=9087"},"modified":"2023-07-24T09:47:15","modified_gmt":"2023-07-24T09:47:15","slug":"how-to-make-your-emails-more-engaging","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-make-your-emails-more-engaging\/","title":{"rendered":"How To Make Your Emails More Engaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9087\" class=\"elementor elementor-9087\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81382b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81382b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3096970\" data-id=\"3096970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3f05e elementor-widget elementor-widget-text-editor\" data-id=\"2c3f05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Email marketing is old news, isn\u2019t it? We\u2019ve been doing it forever.<\/p><p>That might be so, but it\u2019s still the best way to reach and win customers. Did you know the buying process happens 3 times faster in email than in social media? And according to the same McKinsey &amp; Company study, email marketing is 40 times more effective than using Insta, Facebook or Twitter to get some conversions under your belt.<\/p><p>But this comes with a caveat. Email marketing only works if it\u2019s good. Your emails have to seriously engage with your readers to be noticed; boring content doesn\u2019t stand out in noisy inboxes and will be ignored or deleted.<\/p><p>Here are 6 ways to make your emails more engaging.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcc8c elementor-widget elementor-widget-heading\" data-id=\"54dcc8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Know Them Inside Out<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8814 elementor-widget elementor-widget-text-editor\" data-id=\"7da8814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You\u2019ll have read it a thousand times by now\u2026 \u2018Know your target market\u2019, \u2018Understand your customer persona\u2019&#8230; Blah blah blah.<\/p><p>It\u2019s such a dry and obvious statement. Of course you need to have a handle on your ideal customer.<\/p><p>But. And it\u2019s a big but. How deep have you gone? Age, gender, location\u2026 Sure. You\u2019ve probably taken those factors into account. You\u2019ve also likely got one or two of their worries pegged, too. But could you tell me exactly how they\u2019re feeling at each point of their buying journey? Could you name those emotions?<\/p><p>Are you able to describe their dreams to me? Their hopes for the future? The stresses and pains that sit quietly on their chest &#8211; which they might not be fully aware of &#8211; will impact their buying behaviour, too.<\/p><p>By taking a deep dive into your customers\u2019 personalities, you can write great content and sculpt the perfect sales funnel, just for them. Find out who you should have on your email list in this <a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/who-should-be-on-my-list\/\"><strong>recent blog<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6172a6f elementor-widget elementor-widget-heading\" data-id=\"6172a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keep It Light<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021f3f7 elementor-widget elementor-widget-text-editor\" data-id=\"021f3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Imagine you are sitting in front of your recipient. What would you say? How would you say it?<\/p><p>Write your emails like you are talking in person. Remember &#8211; you\u2019re trying to connect with a human being, not a computer screen. Make your emails flow, with shorter sentences, questions and emotion. And don\u2019t pay 100% attention to correct grammar; we don\u2019t speak how we type.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a1be6 elementor-widget elementor-widget-heading\" data-id=\"f1a1be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grab Attention First (And Length Matters)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54cc99 elementor-widget elementor-widget-text-editor\" data-id=\"d54cc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The subject line of your email is so important to get right. It\u2019s the gateway to getting in front of your recipient with their full attention. You can read up on how to nail subject lines <a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/the-secret-ingredients-for-successful-email-subject-lines\/\"><strong>here<\/strong><\/a>.<\/p><p>Writing engaging, intriguing subject lines is a big part of the battle, but don\u2019t forget to keep an eye on the length of your email. Would you have time to read an essay-come-email? Didn\u2019t think so. Your potential customers\u2019 inboxes are full, and they move pretty fast. If something doesn\u2019t speak to them, it\u2019ll be gone in a flash. And if they\u2019ve gone so far as to open your email only to find it drags on or bores them, you can wave goodbye to that prospect.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9215bf elementor-widget elementor-widget-heading\" data-id=\"d9215bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling Is A Powerful Tool<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed40670 elementor-widget elementor-widget-text-editor\" data-id=\"ed40670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content needs to be human, engaging and valuable for your readers to be able to connect with it. Dry, cold emails are an instant turn-off and simply won&#8217;t work. Working out how that translates into writing emails so that your subscribers read, click and share them can feel overwhelming.<\/p><p>One way to help illuminate your content is to use stories, anecdotes, analogies and metaphors. These language tools help to build trust and entertainment whilst quietly selling to your audience. Check out this blog\u00a0 for a more in-depth look at storytelling in email marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c93cb elementor-widget elementor-widget-heading\" data-id=\"16c93cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Include Visuals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513d9d9 elementor-widget elementor-widget-text-editor\" data-id=\"513d9d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Whilst some of your subscribers won\u2019t mind text-only emails, where you use the wonder of words to connect with them, many people prefer emails to include images, graphs and icons (if appropriate). It\u2019s worth A\/B testing this to see if your audience has a preference.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a0035 elementor-widget elementor-widget-heading\" data-id=\"52a0035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inject Your Personality<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90450fe elementor-widget elementor-widget-text-editor\" data-id=\"90450fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you\u2019re communicating with your subscribers, you need to sound like you. You, and what you stand for, are why they\u2019re sticking around and why they\u2019ll part with their hard-earned pennies when you ask them to buy.<\/p><p>Your voice can easily get lost if someone else is doing your email marketing for you, so if that\u2019s the case make sure to personally sign off on anything going out to your lists to make sure you\u2019re happy with the tone and content.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af4e594 elementor-widget elementor-widget-heading\" data-id=\"af4e594\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Engaging Emails Get Opened\u2026 (Boring Emails Don\u2019t)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb1b19 elementor-widget elementor-widget-text-editor\" data-id=\"7fb1b19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>And if a subscriber has opened your email, and it&#8217;s full of relevant, high-value content, you\u2019ve got a good chance of keeping their attention. Keep it light, keep it short and keep your prospects intrigued.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c051b7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c051b7f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729b4ee elementor-widget elementor-widget-text-editor\" data-id=\"729b4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating a new campaign and feeling a bit overwhelmed? Finding it hard to slim down the text in your latest mailer? <a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\"><strong>Book a call<\/strong><\/a> with me for a friendly ear and a world of inside knowledge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email marketing is old news, isn\u2019t it? We\u2019ve been doing it forever. That might be so, but it\u2019s still the best way to reach and win customers. Did you know the buying process happens 3 times faster in email than in social media? And according to the same McKinsey &amp; Company study, email marketing is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Make Your Emails More Engaging - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-make-your-emails-more-engaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Make Your Emails More Engaging - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"Email marketing is old news, isn\u2019t it? We\u2019ve been doing it forever. That might be so, but it\u2019s still the best way to reach and win customers. Did you know the buying process happens 3 times faster in email than in social media? 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