{"id":9079,"date":"2023-07-19T09:00:00","date_gmt":"2023-07-19T09:00:00","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=9079"},"modified":"2023-07-17T14:45:50","modified_gmt":"2023-07-17T14:45:50","slug":"customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/","title":{"rendered":"Customer Avatar &#8211; Who Are You Talking To And What Makes A Good Client?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9079\" class=\"elementor elementor-9079\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81382b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81382b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3096970\" data-id=\"3096970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3f05e elementor-widget elementor-widget-text-editor\" data-id=\"2c3f05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>It\u2019s easy to get caught up in the day-to-day hustle of running your business, but sometimes you need to step back and make sure you\u2019re reaching the right people. You can find out by asking yourself some simple questions\u2026<\/p><p>Are you attracting the right customers? Of all the leads you receive, how many are a bad fit or fizzle out? Are you constantly pushing your audience to fit into a certain box that works for you?<\/p><p>If you feel like your ideal client is a faraway dream rather than a real set of individuals waiting to find you, then you need to create a customer avatar.<\/p><p>Let\u2019s talk about customer avatars.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcc8c elementor-widget elementor-widget-heading\" data-id=\"54dcc8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What Is A Customer Avatar?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8814 elementor-widget elementor-widget-text-editor\" data-id=\"7da8814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You\u2019ve heard of avatars referred to in games. They\u2019re normally fictional characters with customisable traits that represent someone or something. But did you know, you can hold that same image in your mind when understanding customer avatars?<\/p><p>In marketing, we assign particular traits and behaviours to this imaginary avatar, building a person who represents your ideal customer. The kind of customer who seeks you out, needs your specific brand of help and loves the way you do things.<\/p><p>Your customer avatar has the exact pain points, struggles, objections and desires as the customer you want walking through your metaphorical doors tomorrow.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6172a6f elementor-widget elementor-widget-heading\" data-id=\"6172a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why You Should Know Your Customer Avatar Inside Out\u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021f3f7 elementor-widget elementor-widget-text-editor\" data-id=\"021f3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you don\u2019t know who you\u2019re selling to, you\u2019re missing out on huge business opportunities. This is where your customer avatar comes in handy. You can simplify your marketing efforts by fine-tuning who it is you\u2019re marketing to.<\/p><p>Instead of throwing your marketing out at a mostly random audience, or an audience that\u2019s completely wrong for you, get specific.<\/p><p>Create a clear picture of what your perfect customer is buying, struggling with, where they\u2019re spending their time and what they want from you. When you know who your customer is and where to find them, you can sell to them anytime because they\u2019re waiting for you, instead of sending out broad marketing messages that might only attract varied levels of interest.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a1be6 elementor-widget elementor-widget-heading\" data-id=\"f1a1be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Do You Market To Your Dream Customer?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54cc99 elementor-widget elementor-widget-text-editor\" data-id=\"d54cc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Because so many businesses and even large corporations struggle to create and prioritise a clear buyer persona, you\u2019re instantly putting yourself in a stronger position.<\/p><p>How can you put this new super tool to use in your marketing?<\/p><p>Take your customer avatar and put it against your current marketing and brand messaging. You\u2019ll be able to see the mistakes and misses you\u2019ve been making, and refine your content to target your specific niche of people who want exactly what you offer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9215bf elementor-widget elementor-widget-heading\" data-id=\"d9215bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Know Their Objections & Pain Points<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed40670 elementor-widget elementor-widget-text-editor\" data-id=\"ed40670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bear in mind that you should have more than one customer avatar if you have more than one ideal customer. If you offer different services or products, you need a clearly defined avatar for each of those. That way, you can be sure your marketing targets the right people for every option.<\/p><p>But where to start? Well, start where it hurts.<\/p><p>Your customer\u2019s objections and pain points are key in creating the type of marketing that will overcome the reasons they\u2019d say no and press upon the reasons they\u2019d say yes. This way, you\u2019re ready for those questions and concerns, and you can more swiftly get your potential customers to commit to being your new customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c93cb elementor-widget elementor-widget-heading\" data-id=\"16c93cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where To Market\u2026<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513d9d9 elementor-widget elementor-widget-text-editor\" data-id=\"513d9d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So you know your customer avatar, right down to their likes and dislikes. Next, you need to know where they are. This doesn\u2019t just mean where they live &#8211; though that can be useful if your customers need to be in a specific locale.<\/p><p>Finding out where your target market hangs out depends on several factors\u2026<\/p><ul><li><strong>How old are they<\/strong> (are they in the 21-35 category, or more like 45-60)?<\/li><li><strong>Where would you find them online most of the time <\/strong>(social media, forums, blogs, YouTube)?<\/li><li><strong>How often are they online or in your location<\/strong> (do they log onto TikTok for 4 hours or visit your location weekly)?<\/li><li><strong>Have they tried similar products to yours before<\/strong> (have they tried a free version of a competitor or bought from someone similar to you)?<\/li><li><strong>What do they do when they\u2019re online or local <\/strong>(do they use LinkedIn for messaging, news or video)?<\/li><\/ul><p>Once you put together those answers, you\u2019ll have better clarity on where to direct your marketing efforts. And, even better, once you start marketing, you have even more info to go on\u2026<\/p><ul><li>Email open rates<\/li><li>Time spent on certain pages of your website<\/li><li>Clicks on videos<\/li><li>Comments on blogs<\/li><li>Reactions and shares on social media<\/li><\/ul><p>With all of this highly specific information on hand, you can define and refine your customer avatar based on who is already buying and loving your work.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a0035 elementor-widget elementor-widget-heading\" data-id=\"52a0035\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can You Define Your Anti-Target Market?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90450fe elementor-widget elementor-widget-text-editor\" data-id=\"90450fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At this point, you\u2019re ready to flip this method on its head and benefit from the dark side of your customer avatar &#8211; your anti-target market.<\/p><p>This is the category of people who are absolutely <strong>not <\/strong>interested in what you\u2019re doing and would probably cause you more trouble than it would be worth.<\/p><p>For example, if your ideal customer is a high-achieving entrepreneur with an interest in independent learning, your anti-customer would be an unmotivated executive who doesn\u2019t see value in gaining new knowledge.<\/p><p>Use this to make sure you\u2019re not attracting or wasting your time on the wrong customer.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24ddc9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ddc9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4cfecc5\" data-id=\"4cfecc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21aae09 elementor-widget elementor-widget-heading\" data-id=\"21aae09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your Customer Avatar Matters\u2026<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d1d6c elementor-widget elementor-widget-text-editor\" data-id=\"08d1d6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Without a customer avatar, your marketing team might as well be using a bazooka to shoot a fly in the dark. You can throw money at inaccurate marketing with unclear and broadly relatable content, but you won\u2019t get the return that you\u2019re looking for.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c051b7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c051b7f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729b4ee elementor-widget elementor-widget-text-editor\" data-id=\"729b4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, it could be time to reassess your buyer persona. Don\u2019t fixate on a broad spectrum of clientele; instead, focus on the one you WANT to attract. Take some time to think about <a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/who-should-be-on-my-list\/\"><strong>who should be on your list<\/strong><\/a>, and who shouldn\u2019t\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to get caught up in the day-to-day hustle of running your business, but sometimes you need to step back and make sure you\u2019re reaching the right people. You can find out by asking yourself some simple questions\u2026 Are you attracting the right customers? Of all the leads you receive, how many are a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Avatar - Who Are You Talking To And What Makes A Good Client? - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Avatar - Who Are You Talking To And What Makes A Good Client? - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"It\u2019s easy to get caught up in the day-to-day hustle of running your business, but sometimes you need to step back and make sure you\u2019re reaching the right people. You can find out by asking yourself some simple questions\u2026 Are you attracting the right customers? Of all the leads you receive, how many are a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-19T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T14:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/07\/close-upbusiness-people-shaking-hands-concept-partnership-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1781\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathan Littleton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Littleton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/\",\"url\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/\",\"name\":\"Customer Avatar - Who Are You Talking To And What Makes A Good Client? - Nathan Littleton - Marketing Speaker\",\"isPartOf\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/07\/close-upbusiness-people-shaking-hands-concept-partnership-scaled.jpg\",\"datePublished\":\"2023-07-19T09:00:00+00:00\",\"dateModified\":\"2023-07-17T14:45:50+00:00\",\"author\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\"},\"breadcrumb\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#primaryimage\",\"url\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/07\/close-upbusiness-people-shaking-hands-concept-partnership-scaled.jpg\",\"contentUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/07\/close-upbusiness-people-shaking-hands-concept-partnership-scaled.jpg\",\"width\":2560,\"height\":1781,\"caption\":\"close up.business people shaking hands . concept of partnership\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nathanlittleton.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Avatar &#8211; Who Are You Talking To And What Makes A Good Client?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\",\"url\":\"https:\/\/nathanlittleton.co.uk\/\",\"name\":\"Nathan Littleton - Marketing Speaker\",\"description\":\"Build Credibility, Win Business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nathanlittleton.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\",\"name\":\"Nathan Littleton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"caption\":\"Nathan Littleton\"},\"description\":\"Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC. Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.\",\"url\":\"https:\/\/nathanlittleton.co.uk\/author\/admin_1053943\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Avatar - Who Are You Talking To And What Makes A Good Client? - Nathan Littleton - Marketing Speaker","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/","og_locale":"en_US","og_type":"article","og_title":"Customer Avatar - Who Are You Talking To And What Makes A Good Client? - Nathan Littleton - Marketing Speaker","og_description":"It\u2019s easy to get caught up in the day-to-day hustle of running your business, but sometimes you need to step back and make sure you\u2019re reaching the right people. You can find out by asking yourself some simple questions\u2026 Are you attracting the right customers? Of all the leads you receive, how many are a [&hellip;]","og_url":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/","og_site_name":"Nathan Littleton - Marketing Speaker","article_published_time":"2023-07-19T09:00:00+00:00","article_modified_time":"2023-07-17T14:45:50+00:00","og_image":[{"width":2560,"height":1781,"url":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/07\/close-upbusiness-people-shaking-hands-concept-partnership-scaled.jpg","type":"image\/jpeg"}],"author":"Nathan Littleton","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nathan Littleton","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/","url":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/","name":"Customer Avatar - Who Are You Talking To And What Makes A Good Client? - Nathan Littleton - Marketing Speaker","isPartOf":{"@id":"https:\/\/nathanlittleton.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#primaryimage"},"image":{"@id":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#primaryimage"},"thumbnailUrl":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/07\/close-upbusiness-people-shaking-hands-concept-partnership-scaled.jpg","datePublished":"2023-07-19T09:00:00+00:00","dateModified":"2023-07-17T14:45:50+00:00","author":{"@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392"},"breadcrumb":{"@id":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#primaryimage","url":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/07\/close-upbusiness-people-shaking-hands-concept-partnership-scaled.jpg","contentUrl":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2023\/07\/close-upbusiness-people-shaking-hands-concept-partnership-scaled.jpg","width":2560,"height":1781,"caption":"close up.business people shaking hands . concept of partnership"},{"@type":"BreadcrumbList","@id":"https:\/\/nathanlittleton.co.uk\/email-marketing\/customer-avatar-who-are-you-talking-to-and-what-makes-a-good-client-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nathanlittleton.co.uk\/"},{"@type":"ListItem","position":2,"name":"Customer Avatar &#8211; Who Are You Talking To And What Makes A Good Client?"}]},{"@type":"WebSite","@id":"https:\/\/nathanlittleton.co.uk\/#website","url":"https:\/\/nathanlittleton.co.uk\/","name":"Nathan Littleton - Marketing Speaker","description":"Build Credibility, Win Business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nathanlittleton.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392","name":"Nathan Littleton","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g","caption":"Nathan Littleton"},"description":"Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC. Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.","url":"https:\/\/nathanlittleton.co.uk\/author\/admin_1053943\/"}]}},"_links":{"self":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts\/9079"}],"collection":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/comments?post=9079"}],"version-history":[{"count":1,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts\/9079\/revisions"}],"predecessor-version":[{"id":9086,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts\/9079\/revisions\/9086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/media\/9071"}],"wp:attachment":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/media?parent=9079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/categories?post=9079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/tags?post=9079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}