{"id":9048,"date":"2023-07-17T09:00:00","date_gmt":"2023-07-17T09:00:00","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=9048"},"modified":"2023-07-17T09:12:58","modified_gmt":"2023-07-17T09:12:58","slug":"how-to-write-persuasive-copy-a-total-beginners-guide","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-write-persuasive-copy-a-total-beginners-guide\/","title":{"rendered":"How To Write Persuasive Copy &#8211; A Total Beginner\u2019s Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9048\" class=\"elementor elementor-9048\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81382b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81382b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3096970\" data-id=\"3096970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3f05e elementor-widget elementor-widget-text-editor\" data-id=\"2c3f05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn\u2019t be bombarded by so much rubbish online and in our inboxes daily. There\u2019s plenty of copy out there, but how much of it is actually effective at persuading us to read or click or purchase?<\/p><p>The answer is very little! But worry not &#8211; this guide has been designed to help you write persuasive copy and get the results you want. Following these guidelines will help you keep your reader engaged so that when they decide to take the next step and make a purchase, you are their first choice.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcc8c elementor-widget elementor-widget-heading\" data-id=\"54dcc8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1.\tBe Consistent<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8814 elementor-widget elementor-widget-text-editor\" data-id=\"7da8814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Consistency is key<\/strong>. It is impossible to be persuasive without being consistent with your content. Whether that is being consistent with the <strong>frequency<\/strong> that you provide content or consistency with the <strong>tone<\/strong> of your content. Consistency helps you build a relationship with a client.<\/p><p>For example, If you start sending e-mails weekly, building up trust with your readers, and then start to dwindle and send the odd e-mail once in a while, you will lose the trust you have spent so much time building up. Your readers will be expecting that e-mail and its content, and you have let them down. Being consistent maintains trust, and that trust is important if you want to persuade your readers to buy from you.<\/p><p>Similarly, if you are writing blogs and have used a particular tone throughout, or taken a certain stance, you must remain consistent in it. If you change, your readers will become suspicious and lose trust in you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6172a6f elementor-widget elementor-widget-heading\" data-id=\"6172a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.\tFind The Objections<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021f3f7 elementor-widget elementor-widget-text-editor\" data-id=\"021f3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Think carefully about the reasons why somebody <strong>would not<\/strong> buy from you specifically and <strong>address those objections<\/strong>. Maybe you\u2019re more expensive than your competitors, or maybe you\u2019re new to the field and don\u2019t have as much experience as others in your sector. <strong>Write about it!<\/strong> Tell them why you\u2019re more expensive and why, even though you don\u2019t have the experience some of your competitors do, you are qualified in other ways.<\/p><p>Identifying any objections people have to buying from you, then addressing them head-on, will help alleviate any worries they have. Leaving you to get on with persuading them with the good stuff.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a1be6 elementor-widget elementor-widget-heading\" data-id=\"f1a1be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.\tUse Bold Statements<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54cc99 elementor-widget elementor-widget-text-editor\" data-id=\"d54cc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Using bold &#8211; and even controversial &#8211; statements in your writing is a great way to <strong>engage the reader<\/strong> and keep them interested.<\/p><p>Let\u2019s take using a statement like \u2018Your writing is boring!\u2019 as an example. A statement like this will either affirm or challenge the reader\u2019s beliefs. They will either think: \u2018That\u2019s what I thought. If I read on, maybe I can find out how to make it better!\u2019, or: \u2018No it\u2019s not, my writing is great. If I read on, I\u2019m sure I already do everything this suggests!\u2019.<\/p><p>Either way, you are keeping the reader engaged, and they are reading what you want them to. Job done.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9215bf elementor-widget elementor-widget-heading\" data-id=\"d9215bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.\tTell Stories<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed40670 elementor-widget elementor-widget-text-editor\" data-id=\"ed40670\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We, as human beings, love a story. Even the most boring of topics can be made to sound interesting when it is turned into a story.<\/p><p>Your <strong>inspiration<\/strong> can come from literally anywhere &#8211; an encounter you&#8217;ve had with someone at your local coffee shop, crossing the road, or a conversation you&#8217;ve overheard in a bar. <strong>Stories help us to share our experiences<\/strong> and make sense of the world. And as a marketing tool, they can help deliver key messages and build trust with a reader.<\/p><p>If you use examples of your personal life to tell a story, your reader will feel like they are getting to know you personally, therefore, making you more trustworthy and reputable. We\u2019ve talked about this before &#8211; <strong>People buy people, <\/strong>remember? So try to give your writing a personal touch by telling stories about your daily life; that way, people feel like they\u2019re getting to know you.<\/p><p>Even better, tell a story of how you have helped another client. If the reader can relate, then you\u2019re on to a winner in terms of getting them on board.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16c93cb elementor-widget elementor-widget-heading\" data-id=\"16c93cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.\tHave A Clear CTA<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513d9d9 elementor-widget elementor-widget-text-editor\" data-id=\"513d9d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>All content needs a clear Call To Action (CTA). For those who are completely new here, a Call to Action is what you tell your reader to do next. This could be commenting on or liking your blog, clicking on a link, or giving you a call.<\/p><p>CTAs are important as they help <strong>complete your content<\/strong>. Readers don\u2019t like uncertainty or to be left hanging; they need to know what it is that you want them to <strong>take away<\/strong> from what they have read.<\/p><p>The most important thing with CTAs is to keep them clear and simple, and not to overload the reader with them. You only need one CTA per piece, and it is always best to make them small steps, such as the examples above. Taking it too far and asking your reader to \u2018BUY NOW!\u2019 will only scare them away.<\/p><p>For more help with this, you can read my previous blog: <a href=\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-good-call-to-action\/\"><strong>What Makes A Good Call To<\/strong> <strong>Action<\/strong><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24ddc9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ddc9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4cfecc5\" data-id=\"4cfecc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21aae09 elementor-widget elementor-widget-heading\" data-id=\"21aae09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">You Can Do It!<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d1d6c elementor-widget elementor-widget-text-editor\" data-id=\"08d1d6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Though writing persuasive copy is not an easy task, it is possible! Content marketing is one of the most effective ways to build trust and show readers you are knowledgeable in your field. So sit down and give it a go, following these guidelines<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c051b7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c051b7f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider 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.elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729b4ee elementor-widget elementor-widget-text-editor\" data-id=\"729b4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019re lacking inspiration, then you can also check out my blog: <a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-avoid-writers-block\/\"><strong>How To Avoid Writer\u2019s Block<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn\u2019t be bombarded by so much rubbish online and in our inboxes daily. There\u2019s plenty of copy out there, but how much of it is actually effective at persuading us to read or click or purchase? The answer is [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":9050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Write Persuasive Copy - A Total Beginner\u2019s Guide - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-write-persuasive-copy-a-total-beginners-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Write Persuasive Copy - A Total Beginner\u2019s Guide - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"Writing persuasive copy is more difficult than you may think. If it were easy, we probably wouldn\u2019t be bombarded by so much rubbish online and in our inboxes daily. There\u2019s plenty of copy out there, but how much of it is actually effective at persuading us to read or click or purchase? 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