{"id":8940,"date":"2023-07-04T09:00:00","date_gmt":"2023-07-04T09:00:00","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=8940"},"modified":"2023-07-03T15:38:10","modified_gmt":"2023-07-03T15:38:10","slug":"how-to-market-your-business-in-hard-economic-times","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-market-your-business-in-hard-economic-times\/","title":{"rendered":"How To Market Your Business In Hard Economic Times"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8940\" class=\"elementor elementor-8940\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81382b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81382b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3096970\" data-id=\"3096970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c3f05e elementor-widget elementor-widget-text-editor\" data-id=\"2c3f05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>If you\u2019re listening to the news and starting to get a rising panic, you\u2019re not alone. The media is relaying a bleak outlook for the country&#8217;s financial future, and if you own a business, the worry about what\u2019s to come is real.<\/p><p>The terms \u2018economic downturn\u2019 and \u2018cost of living crisis\u2019 have wheedled their way into our day-to-day conversation, and we\u2019re all adapting as best we can to the circumstances that we find ourselves in.<\/p><p>But what does that mean for your business? Should you prepare for sales to fall off a cliff?<\/p><p>Nope. Not if you continue to market yourself.<\/p><p>And while marketing in hard economic times comes with challenges, it also comes with great rewards.<\/p><p>If you\u2019re listening to the news and starting to get a rising panic, you\u2019re not alone. The media is relaying a bleak outlook for the country&#8217;s financial future, and if you own a business, the worry about what\u2019s to come is real.<\/p><p>The terms \u2018economic downturn\u2019 and \u2018cost of living crisis\u2019 have wheedled their way into our day-to-day conversation, and we\u2019re all adapting as best we can to the circumstances that we find ourselves in.<\/p><p>But what does that mean for your business? Should you prepare for sales to fall off a cliff?<\/p><p>Nope. Not if you continue to market yourself.<\/p><p>And while marketing in hard economic times comes with challenges, it also comes with great rewards.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcc8c elementor-widget elementor-widget-heading\" data-id=\"54dcc8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Keep Calm And Carry On<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8814 elementor-widget elementor-widget-text-editor\" data-id=\"7da8814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The temptation to cut your marketing budget to the bone will be a strong one. It\u2019s easy to think of it as saving money, since marketing investment isn\u2019t always tangible. But it would be a mistake of epic proportions.<\/p><p>Without marketing, your sales can become stagnant. There\u2019s a saying in business: if you\u2019re not growing, you\u2019re dying. And in a time of economic uncertainty, that death will be quick.<\/p><p>In continuing your marketing efforts, you reassure your customers that you\u2019re still there. You\u2019ll encourage brand loyalty and keep your profile high &#8211; and when they\u2019re ready to buy, it\u2019s you they come to.<\/p><p>There\u2019s also a rather unexpected benefit of marketing during a downturn. Others won\u2019t be. All that effort to fight competitors for the top spot will become easier. And sadly some businesses won\u2019t make it through. But that does mean displaced customers that need a new home, and if you play your marketing strategy right, that could be with you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6172a6f elementor-widget elementor-widget-heading\" data-id=\"6172a6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Slash Your Prices<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4adc09 elementor-widget elementor-widget-text-editor\" data-id=\"b4adc09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It\u2019s easy to fall into the trap of thinking that you need to cut your prices to compensate for the dismal inflation rate. Logically you might think it works; the lower price will appeal to those who have less income to spend but in reality, you\u2019re devaluing yourself and making it harder to return to normal once the inevitable bounce back happens.<\/p><p>The trouble with reducing your prices is that people shift their perception of your brand and your product or service. In past economic strife, some companies used a workaround to this and create a \u2018lite\u2019 version of their offering, something that can have a lower price point, that still offers great value but won\u2019t take away from your core business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a1be6 elementor-widget elementor-widget-heading\" data-id=\"f1a1be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empathy Over Everything<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5991f3e elementor-widget elementor-widget-text-editor\" data-id=\"5991f3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Marketing to people who are facing hard decisions takes a certain amount of delicacy. Tone-deaf campaigns can damage your reputation more than doing nothing would. Remember when E.ON sent socks to customers facing a heating crisis? No matter how well-intentioned it was (it was actually meant to encourage people to reduce their carbon footprint &#8211; socks, footprint, get it?), it came off as flippant and disconnected from the horrible reality many were dealing with.<\/p><p>When you market in hard times, people are going to be more sensitive. Make sure you are authentic in your communication. There\u2019s no point trying to gloss over the difficulties; just find a way to show your customers how you can support them and benefit their lives, even in a cost of living crisis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a20b5f elementor-widget elementor-widget-heading\" data-id=\"3a20b5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Strategies That Work<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-021f3f7 elementor-widget elementor-widget-text-editor\" data-id=\"021f3f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You already have marketing strategies that will power you through a downshift in spending. You just need to put them front and centre of your focus. These aspects of marketing are low-cost, and high-return, so you can keep cash flow, well, flowing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-690ead5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"690ead5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a85e703\" data-id=\"a85e703\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b23a2ae elementor-widget elementor-widget-heading\" data-id=\"b23a2ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-3e7eca4\" data-id=\"3e7eca4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-488a958 elementor-widget elementor-widget-heading\" data-id=\"488a958\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4532f elementor-widget elementor-widget-text-editor\" data-id=\"0c4532f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content marketing will help you climb the ranks of search engines if done right. And as we\u2019ve discussed, your competitors might lay off their quest for top dog on Google, leaving the door open for you to swoop in.<\/p><p>If you keep an eye on keywords, you might find those that were highly bid for previously drop down to a level that makes them achievable. Blogs, long-form articles, e-books and whitepapers are all great ways to make content marketing work for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-491b801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"491b801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ba24e7f\" data-id=\"ba24e7f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7af9251 elementor-widget elementor-widget-heading\" data-id=\"7af9251\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-08ee6d9\" data-id=\"08ee6d9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0660eae elementor-widget elementor-widget-heading\" data-id=\"0660eae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42c2469 elementor-widget elementor-widget-text-editor\" data-id=\"42c2469\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Want to know something mind-blowing? You already have the key to your marketing success in a financially fraught period. Your email list.<\/p><p>Each and every one of the people on your marketing list has already heard of you. That\u2019s half the battle won. All you need to do now is carefully and considerately remind them who you are and how you can help them.<\/p><p>The problem that brought them to you in the first place hasn\u2019t changed. You just need your messaging to illustrate the value you provide, so cost isn\u2019t the deciding factor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09d3ab0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09d3ab0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9751488\" data-id=\"9751488\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9831b60 elementor-widget elementor-widget-heading\" data-id=\"9831b60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-7e7152e\" data-id=\"7e7152e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba2df8b elementor-widget elementor-widget-heading\" data-id=\"ba2df8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social Media<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac9655 elementor-widget elementor-widget-text-editor\" data-id=\"6ac9655\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Social media is one of the most significant marketing resources a business has. It\u2019s not just about showcasing your wares; it\u2019s about building connections, relationships and trust. And it\u2019s FREE (unless you want to buy a blue tick on Twitter, that is).<\/p><p>How we use social media to make buying decisions has changed marketing strategies, so consider how you can increase your reach on your platforms. Collaboration with other businesses not only helps you target a new client base but also shows that other professionals trust you. Influencers can direct hoards of new buyers to your channels &#8211; but research is essential here. The number of followers is irrelevant if their engagement is low.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-65ca7d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65ca7d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e406d0\" data-id=\"9e406d0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60be533 elementor-widget elementor-widget-heading\" data-id=\"60be533\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-c7d9867\" data-id=\"c7d9867\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1687e0 elementor-widget elementor-widget-heading\" data-id=\"a1687e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Networking<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7ef89 elementor-widget elementor-widget-text-editor\" data-id=\"2b7ef89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Covid had us all popping up on Zoom to meet, but now there\u2019s a desire for face-to-face dialogue. Networking is a fun way to meet local businesses and often results in long-lasting connections. For the price of breakfast or dinner, you can market your business to a room full of people who, even if they\u2019re not your target customer, may well know who is.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ebe88af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebe88af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bf05ecc\" data-id=\"bf05ecc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11ef3e8 elementor-widget elementor-widget-heading\" data-id=\"11ef3e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-82cec85\" data-id=\"82cec85\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21b0416 elementor-widget elementor-widget-heading\" data-id=\"21b0416\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Monitor The Numbers\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa9815 elementor-widget elementor-widget-text-editor\" data-id=\"0aa9815\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The numbers matter now more than ever. To ensure your marketing budget is working as hard as it can for you, you have to see what\u2019s working.<\/p><p>And if you\u2019re not tracking your marketing activities, you\u2019re walking into the woods without a map. You have to see what aspects are picking up leads and what\u2019s costing you money. Keep on top of your analytics to see where your web traffic is coming from. Make sure you track opens and replies to your emails. If something isn\u2019t bringing home the bacon, you need to review, evaluate and, if needs be, change tack.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d30ff elementor-widget elementor-widget-heading\" data-id=\"23d30ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hard Times Can Be The Best Times<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54cc99 elementor-widget elementor-widget-text-editor\" data-id=\"d54cc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Just because it feels like the economy is sliding down a mountain doesn\u2019t mean your business has to follow suit. Marketing your business in challenging times takes innovation and tenacity but, if done right, it will keep you moving upwards.<\/p><p>Marketing is the rope that will lead you to the top of the mountain, so don\u2019t cut it. Spend time and resources investing in aspects that keep your customers keen to maintain their relationship with you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c051b7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c051b7f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729b4ee elementor-widget elementor-widget-text-editor\" data-id=\"729b4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\"><a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\"><strong>Book a call<\/strong><\/a> with Nathan if you need help identifying how to navigate your business through the cost of living crisis.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re listening to the news and starting to get a rising panic, you\u2019re not alone. The media is relaying a bleak outlook for the country&#8217;s financial future, and if you own a business, the worry about what\u2019s to come is real. The terms \u2018economic downturn\u2019 and \u2018cost of living crisis\u2019 have wheedled their way [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Market Your Business In Hard Economic Times - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-market-your-business-in-hard-economic-times\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Market Your Business In Hard Economic Times - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re listening to the news and starting to get a rising panic, you\u2019re not alone. 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