{"id":8758,"date":"2022-12-06T12:23:45","date_gmt":"2022-12-06T12:23:45","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=8758"},"modified":"2022-12-06T12:51:52","modified_gmt":"2022-12-06T12:51:52","slug":"how-to-repurpose-your-content-for-maximum-benefit","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/","title":{"rendered":"How to Repurpose Your Content for Maximum Benefit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8758\" class=\"elementor elementor-8758\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29d711a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29d711a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160a38b\" data-id=\"160a38b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2a0649 elementor-widget elementor-widget-text-editor\" data-id=\"f2a0649\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">You\u2019ll know by now that great content can take a while to put together.<\/p><p class=\"p1\">Blogs, videos, infographics, eBooks\u2026 They take time to curate. So why start from scratch each time you begin something new?<\/p><p class=\"p1\">By recycling your content you can save huge amounts of time without impacting deliverability or reducing reader value.<\/p><p class=\"p1\">Don\u2019t believe me? Keep reading.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc8262 elementor-widget elementor-widget-heading\" data-id=\"8fc8262\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Is Your Content Worth Repurposing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b9884 elementor-widget elementor-widget-text-editor\" data-id=\"90b9884\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">YES!<\/p><p class=\"p1\">Content recycling is a popular and successful marketing strategy. You don\u2019t need to create new content constantly; you just need to reach more people with it. Why?<\/p><p class=\"p1\">By giving new life to the fantastic content you\u2019ve got already, you free up your precious time for other important jobs, like coming up with fresh ideas for new campaigns.<\/p><p class=\"p1\">And not only can the practice benefit your time management, but your sales funnel too. Revisiting themes and points in different words across content types improves conversion rates because the chance of your prospect retaining information is enhanced each time they see it.<\/p><p class=\"p1\">Many people worry that content repurposing is unoriginal, and it\u2019s a valid concern. But, according to a recent <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s1\"><b>HubSpot study<\/b><\/span><\/a>, the 82% of marketers who recycle their content strategically would disagree.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6f46e elementor-widget elementor-widget-heading\" data-id=\"dc6f46e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spider-Webbing Will Save You Time<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6515c47 elementor-widget elementor-widget-text-editor\" data-id=\"6515c47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Instead of seeing your marketing efforts as separate campaigns, think of them collectively as one giant, interlinked strategy.<\/p><p class=\"p1\">Blog content or emails alone aren\u2019t enough to convert leads into paying customers. All strands of that strategy must connect in a big, beautiful web to work together.<\/p><p class=\"p1\">A spider-webbed strategy allows your audience ample opportunity to see and interact with your content in various forms.<span class=\"Apple-converted-space\">\u00a0 <\/span>As your content is presented in fresh ways to reach new audiences, your conversion rates will improve and increase your viewer engagement and interaction likelihood.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773443a elementor-widget elementor-widget-heading\" data-id=\"773443a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Can I Repurpose?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e37a193 elementor-widget elementor-widget-text-editor\" data-id=\"e37a193\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Absolutely anything.<\/p><p class=\"p1\">As long as the newly refreshed content still delivers high value to anyone taking the time out of their busy day to have a look at it, you\u2019re golden.<\/p><p class=\"p1\">Here are 4 simple ways to breathe new life into older content that you might not have considered yet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91fd814 elementor-widget elementor-widget-heading\" data-id=\"91fd814\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Transform Old Blog Posts Into Comprehensive Guides<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdaac00 elementor-widget elementor-widget-text-editor\" data-id=\"fdaac00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">If there\u2019s a topic you cover frequently, round up what you\u2019ve got to form the bones of a more in-depth piece.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c501cfd elementor-widget elementor-widget-heading\" data-id=\"c501cfd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Take Clips From Podcasts and Webinars To Create Headliner Videos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b8130 elementor-widget elementor-widget-text-editor\" data-id=\"b8b8130\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Podcasts and webinars take time and planning, so why not repackage some of those golden nuggets of video and associated soundbites to form impactful Headliner videos? For those in the back, <a href=\"https:\/\/headliner.app\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span class=\"s1\"><b>Headliner <\/b><\/span><\/a>is a great tool you can use to create awesome video clips from your media.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b21f891 elementor-widget elementor-widget-heading\" data-id=\"b21f891\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Transcribe Video Footage To Inform Infographics And How-Tos<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dfd220 elementor-widget elementor-widget-text-editor\" data-id=\"1dfd220\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Always keep anything you record. Even if it\u2019s not all destined to become longer video pieces, some of what you\u2019ve got will be worth writing down and repurposing for short-form content such as infographics.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6cec1 elementor-widget elementor-widget-heading\" data-id=\"cd6cec1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Do I Repurpose My Content Strategically?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c1192 elementor-widget elementor-widget-text-editor\" data-id=\"d0c1192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Content repurposing is more than just hashing out recycled material in different forms though. It\u2019s bigger than that. By repurposing your content, you\u2019re enhancing your whole marketing game.<\/p><p class=\"p1\">That\u2019s why you&#8217;re here, right? And it\u2019s actually pretty simple to work this strategy into your marketing.<\/p><p class=\"p1\">Here are five top tips on repurposing content that you can start doing today.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29a81a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29a81a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-563ef78\" data-id=\"563ef78\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a82745a elementor-widget elementor-widget-heading\" data-id=\"a82745a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-f0e6f61\" data-id=\"f0e6f61\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5376961 elementor-widget elementor-widget-heading\" data-id=\"5376961\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Combine Your Email And Blog Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9635246 elementor-widget elementor-widget-text-editor\" data-id=\"9635246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Arguably the EASIEST way to recycle your content and spider-web your marketing efforts is to embed blog links in the emails you send out to your subscribers.<\/p><p class=\"p1\">Blogs that aren\u2019t being actively promoted are probably sitting on your website, stagnating. Why not give them a new lease of life?<\/p><p class=\"p1\">Content must be relevant and engaging to draw a reader in, so make sure the linked blogs are up-to-date and valuable to retain your audience\u2019s attention. And remember, stories sell. Read up on how to use stories in your email marketing in <a href=\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-use-stories-in-email-marketing\/\"><span class=\"s1\"><b>this blog<\/b><\/span><\/a> (see what I did there?).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8efe541 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8efe541\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dc197a0\" data-id=\"dc197a0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b913c5 elementor-widget elementor-widget-heading\" data-id=\"7b913c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-2b64a71\" data-id=\"2b64a71\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10e5608 elementor-widget elementor-widget-heading\" data-id=\"10e5608\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create Social Posts ABOUT Your Blogs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d7c802 elementor-widget elementor-widget-text-editor\" data-id=\"2d7c802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">This is another great way to recycle the brilliant blogs that took you ages to write.<\/p><p class=\"p1\">You know, the SEO blogs that carefully position keywords to enhance your searchability. The blogs that nurture your readers, each written with hilarity and wisdom to build your audience\u2019s trust and bring even the coldest of leads on board.<\/p><p class=\"p1\">Why should it all be single-use?<\/p><p class=\"p1\">Tapping out social posts to gently promote new and old blogs gets your content in front of a potentially new audience. The power of social media means readers who love your stuff are likely to like and share it far and wide with groups of people who haven\u2019t seen it before.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-00e2df7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00e2df7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-83f8bae\" data-id=\"83f8bae\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa1c5ef elementor-widget elementor-widget-heading\" data-id=\"fa1c5ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-441ee47\" data-id=\"441ee47\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-314c991 elementor-widget elementor-widget-heading\" data-id=\"314c991\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Blog-To-Blog Linking<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ece4c elementor-widget elementor-widget-text-editor\" data-id=\"12ece4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Linking relevant blogs together gives readers low-commitment calls to action, making it more likely for them to hang around and keep reading.<\/p><p class=\"p1\">Be sure to include links back to older material, too. Newer followers are unlikely to have seen it, and loyal readers will probably enjoy rediscovering it for a second time. We read and watch so much content these days that revisiting old blogs and videos often gives us a completely new set of takeaways than the first time we came across it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e0eb60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e0eb60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-09db5f6\" data-id=\"09db5f6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9084870 elementor-widget elementor-widget-heading\" data-id=\"9084870\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-1fe1730\" data-id=\"1fe1730\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cdbf20 elementor-widget elementor-widget-heading\" data-id=\"8cdbf20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Approach Topics From Different Angles<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5b3db elementor-widget elementor-widget-text-editor\" data-id=\"4f5b3db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Want to recycle a popular blog but need help figuring out how to go about it?<\/p><p class=\"p1\">Try addressing the same blog topic but from a different point of view. SEO content writing thrives on unique perspectives, and what a wonderful benefit to obtain through repurposing content &#8211; improved search engine ranking.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfe89a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfe89a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b7a9275\" data-id=\"b7a9275\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea093dc elementor-widget elementor-widget-heading\" data-id=\"ea093dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-fb7dc74\" data-id=\"fb7dc74\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-359efe4 elementor-widget elementor-widget-heading\" data-id=\"359efe4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use Testimonials For Social Media Content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b98ca0e elementor-widget elementor-widget-text-editor\" data-id=\"b98ca0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">What better way to celebrate your business than through other people\u2019s words?<\/p><p class=\"p1\">Other than obtaining the testimonial itself &#8211; which doesn\u2019t have to be as much of a chore as it sounds &#8211; this method of recycling content involves little to no extra work for you whatsoever.<\/p><p class=\"p1\">Publish particularly lovely snippets from longer case studies, or whole, succinct testimonials that you\u2019ve recently received and publicly thank your customer at the same time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b5606 elementor-widget elementor-widget-spacer\" data-id=\"03b5606\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d5c73 elementor-widget elementor-widget-heading\" data-id=\"f8d5c73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Repurposing Content Is Valuable Practice (For You AND Your Readers)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1309af2 elementor-widget elementor-widget-text-editor\" data-id=\"1309af2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">When you start looking at content as multi-use, suddenly the options are endless.<\/p><p class=\"p1\">An old blog you stumble across can transition into 75% of a more in-depth eBook. That cheatsheet you created for a client once can be transformed into a short and snappy five-minute how-to video and published on your social media channels.<\/p><p class=\"p1\">It\u2019s amazing what you can do with what you\u2019ve got if you just sit down and think about it. And better yet, it saves you time and adds value for your audience.<\/p><p class=\"p1\">Got some content floating around in your cloud storage that you don\u2019t know what to do with? <a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\">Book a call<\/a> and get brainstorming.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You\u2019ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks\u2026 They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time without impacting deliverability or reducing reader value. Don\u2019t believe me? [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Repurpose Your Content for Maximum Benefit - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Repurpose Your Content for Maximum Benefit - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"You\u2019ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks\u2026 They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time without impacting deliverability or reducing reader value. Don\u2019t believe me? [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/\" \/>\n<meta property=\"og:site_name\" content=\"Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-06T12:23:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-06T12:51:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/12\/patrick-tomasso-Oaqk7qqNh_c-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathan Littleton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Littleton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/\",\"url\":\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/\",\"name\":\"How to Repurpose Your Content for Maximum Benefit - Nathan Littleton - Marketing Speaker\",\"isPartOf\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/12\/patrick-tomasso-Oaqk7qqNh_c-unsplash-scaled.jpg\",\"datePublished\":\"2022-12-06T12:23:45+00:00\",\"dateModified\":\"2022-12-06T12:51:52+00:00\",\"author\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\"},\"breadcrumb\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#primaryimage\",\"url\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/12\/patrick-tomasso-Oaqk7qqNh_c-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/12\/patrick-tomasso-Oaqk7qqNh_c-unsplash-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nathanlittleton.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Repurpose Your Content for Maximum Benefit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\",\"url\":\"https:\/\/nathanlittleton.co.uk\/\",\"name\":\"Nathan Littleton - Marketing Speaker\",\"description\":\"Build Credibility, Win Business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nathanlittleton.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\",\"name\":\"Nathan Littleton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"caption\":\"Nathan Littleton\"},\"description\":\"Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC. Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.\",\"url\":\"https:\/\/nathanlittleton.co.uk\/author\/admin_1053943\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Repurpose Your Content for Maximum Benefit - Nathan Littleton - Marketing Speaker","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/","og_locale":"en_US","og_type":"article","og_title":"How to Repurpose Your Content for Maximum Benefit - Nathan Littleton - Marketing Speaker","og_description":"You\u2019ll know by now that great content can take a while to put together. Blogs, videos, infographics, eBooks\u2026 They take time to curate. So why start from scratch each time you begin something new? By recycling your content you can save huge amounts of time without impacting deliverability or reducing reader value. Don\u2019t believe me? [&hellip;]","og_url":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/","og_site_name":"Nathan Littleton - Marketing Speaker","article_published_time":"2022-12-06T12:23:45+00:00","article_modified_time":"2022-12-06T12:51:52+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/12\/patrick-tomasso-Oaqk7qqNh_c-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Nathan Littleton","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nathan Littleton","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/","url":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/","name":"How to Repurpose Your Content for Maximum Benefit - Nathan Littleton - Marketing Speaker","isPartOf":{"@id":"https:\/\/nathanlittleton.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#primaryimage"},"image":{"@id":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#primaryimage"},"thumbnailUrl":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/12\/patrick-tomasso-Oaqk7qqNh_c-unsplash-scaled.jpg","datePublished":"2022-12-06T12:23:45+00:00","dateModified":"2022-12-06T12:51:52+00:00","author":{"@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392"},"breadcrumb":{"@id":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#primaryimage","url":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/12\/patrick-tomasso-Oaqk7qqNh_c-unsplash-scaled.jpg","contentUrl":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/12\/patrick-tomasso-Oaqk7qqNh_c-unsplash-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-repurpose-your-content-for-maximum-benefit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nathanlittleton.co.uk\/"},{"@type":"ListItem","position":2,"name":"How to Repurpose Your Content for Maximum Benefit"}]},{"@type":"WebSite","@id":"https:\/\/nathanlittleton.co.uk\/#website","url":"https:\/\/nathanlittleton.co.uk\/","name":"Nathan Littleton - Marketing Speaker","description":"Build Credibility, Win Business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nathanlittleton.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392","name":"Nathan Littleton","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g","caption":"Nathan Littleton"},"description":"Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC. Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.","url":"https:\/\/nathanlittleton.co.uk\/author\/admin_1053943\/"}]}},"_links":{"self":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts\/8758"}],"collection":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/comments?post=8758"}],"version-history":[{"count":0,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts\/8758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/media\/8759"}],"wp:attachment":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/media?parent=8758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/categories?post=8758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/tags?post=8758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}