{"id":8684,"date":"2022-11-01T11:04:17","date_gmt":"2022-11-01T11:04:17","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=8684"},"modified":"2022-11-01T13:07:03","modified_gmt":"2022-11-01T13:07:03","slug":"how-to-maximise-email-deliverability","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/how-to-maximise-email-deliverability\/","title":{"rendered":"How To Maximise Email Deliverability"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8684\" class=\"elementor elementor-8684\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29c5932 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29c5932\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a2f232\" data-id=\"3a2f232\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21eced3 elementor-widget elementor-widget-text-editor\" data-id=\"21eced3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">All of those emails you\u2019re sending\u2026 They might not end up in your recipient\u2019s inbox.<\/p><p class=\"p1\">It\u2019s a sad truth, but a truth all the same.<\/p><p class=\"p1\">Poor email deliverability is an all-too-common barrier to effective content marketing, growing your business and making sales. The good news is that you can take measures to improve your deliverability and ensure that your content gets seen.<\/p><p class=\"p1\">More on that later.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9a2c9 elementor-widget elementor-widget-heading\" data-id=\"8b9a2c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">So My Email Won\u2019t Always Arrive Where I Want It?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f814d elementor-widget elementor-widget-text-editor\" data-id=\"f6f814d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Correct. If your email deliverability is poor, the email you\u2019ve so cleverly crafted might never arrive in the inbox it was destined for. Worse still, it might end up in your recipient\u2019s spam folder\u2026<\/p><p class=\"p1\">Not good.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75f5f9 elementor-widget elementor-widget-heading\" data-id=\"b75f5f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Can Affect Email Deliverability?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe65f5b elementor-widget elementor-widget-text-editor\" data-id=\"fe65f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Several factors can negatively affect your email deliverability rate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c88f9 elementor-widget elementor-widget-heading\" data-id=\"e7c88f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are You Who You Say You Are?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97cbdea elementor-widget elementor-widget-text-editor\" data-id=\"97cbdea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">It\u2019s crucial to make sure your identification credentials are up to date and correct so that you don\u2019t look like spam.<\/p><p class=\"p1\">You do this by sorting out your protocols, such as DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF). These protocols authenticate your emails by adding a digital signature to them. This means the servers receiving your emails can tell you\u2019re real (not a bot) and allow your email through the gates.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8afdf2 elementor-widget elementor-widget-heading\" data-id=\"c8afdf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Are People Interacting With Your Emails?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da03658 elementor-widget elementor-widget-text-editor\" data-id=\"da03658\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Open rate, unsubscribe rate and general engagement levels affect your reputation score, a rating given to your business by your internet service provider that describes how trustworthy you are as a sender.<\/p><p class=\"p1\">The more clicks, opens and interactions your audience has with your emails, the better your scoring and the higher your rate of deliverability.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22dac78 elementor-widget elementor-widget-heading\" data-id=\"22dac78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is Your Content Relevant?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7de04 elementor-widget elementor-widget-text-editor\" data-id=\"1f7de04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Relevant, compelling information is more likely to encourage higher engagement from your target audience. (If you\u2019re a regular reader of my blog, this shouldn\u2019t be news).<\/p><p class=\"p1\">Meeting your prospective customer\u2019s needs at all stages of their buying journey is key to guiding them through the sales funnel. And keeping your prospects interested with great content goes hand in hand with improving your deliverability.<\/p><p class=\"p1\">Why?<\/p><p class=\"p1\">Because when they interact with what you\u2019re sending them, it shows your ISP that you\u2019re legit.<\/p><p class=\"p1\">And while we\u2019re here, the notion that including imagery in your emails affects deliverability <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-deliverability\/does_text_to_image_ratio_affect_deliverability\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">is a myth<\/a>. In today\u2019s marketing world, where there\u2019s an increasing focus on the aesthetics that accompany the content, email has evolved to be much more image friendly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b9169 elementor-widget elementor-widget-heading\" data-id=\"d8b9169\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Can I Do To Increase My Deliverability?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592772e elementor-widget elementor-widget-text-editor\" data-id=\"592772e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Managing relevant protocols and creating great content are two critical components of improving your email deliverability.<\/p><p class=\"p1\">Another strong contender to making sure your emails get to where they need to be is list health. By that, I mean maintaining a clean list full of quality leads.<\/p><p class=\"p1\">And by that, I mean you\u2019re going to need to delete people.<\/p><p class=\"p1\">That\u2019s right. I know it doesn\u2019t feel good now but think about it. Those on your lists who aren\u2019t opening or interacting with your emails are:<\/p><ol class=\"ol1\"><li class=\"li1\"><span class=\"s1\">Not going to buy from you, and more importantly<\/span><\/li><li class=\"li2\"><span class=\"s1\">Are lowering your reputation score by not showing your ISP you are relevant or interesting.<\/span><\/li><\/ol><p class=\"p1\">So here we go.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da494a4 elementor-widget elementor-widget-heading\" data-id=\"da494a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Six Simple Tips For Improved Deliverability<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c8b45 elementor-widget elementor-widget-text-editor\" data-id=\"a5c8b45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Don\u2019t let that content go to waste. You can\u2019t sell to people on your list if you\u2019re not reaching them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52ab58b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52ab58b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6465a92\" data-id=\"6465a92\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c13357 elementor-widget elementor-widget-heading\" data-id=\"8c13357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-26b4ab9\" data-id=\"26b4ab9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1db2e1 elementor-widget elementor-widget-heading\" data-id=\"a1db2e1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Housekeeping<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd42409 elementor-widget elementor-widget-text-editor\" data-id=\"cd42409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Clean your lists. There will always be people on your lists who signed up but lost interest. There will be some who don\u2019t know why they signed up at all. You might even be sending emails to fake or spam email accounts. All of this hurts deliverability.<\/p><p class=\"p1\">This <a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/who-should-be-on-my-list\/\"><span class=\"s1\">recent blog<\/span><\/a> has plenty more to read about who <i>should<\/i> be on your list.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ca0815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ca0815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-25b0cba\" data-id=\"25b0cba\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86a361d elementor-widget elementor-widget-heading\" data-id=\"86a361d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-439e55c\" data-id=\"439e55c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e17899 elementor-widget elementor-widget-heading\" data-id=\"0e17899\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Double Opt-Ins<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16be1eb elementor-widget elementor-widget-text-editor\" data-id=\"16be1eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">When you use a double-opt-in method, subscribers have to verify they want to receive emails from you when they sign up. Double opt-in therefore ensures that you\u2019re only adding good quality, interested people to your subscriber list.<\/p><p class=\"p1\">In turn, that means less cleaning for you and better overall levels of engagement, making you look authentic.<\/p><p class=\"p1\">Another strategy you can use to check the email addresses of a list before sending an email is an email list checker tool (I highly recommend <a href=\"https:\/\/www.mailercheck.com?aff=bcqdpfrgsdtq\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">MailerCheck<\/a>, from the lovely people behind <a href=\"https:\/\/www.mailerlite.com\/a\/cbc0b32ff012\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">MailerLite<\/a>). These scan and weed out anything invalid to avoid a high bounce rate.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a0837a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0837a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-997b069\" data-id=\"997b069\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7df78e8 elementor-widget elementor-widget-heading\" data-id=\"7df78e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-4beab75\" data-id=\"4beab75\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df23e5d elementor-widget elementor-widget-heading\" data-id=\"df23e5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Good Subject Lines<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0c999 elementor-widget elementor-widget-text-editor\" data-id=\"5c0c999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Even with a high-quality list, you\u2019ll need to hook subscribers in to get them to open your emails. Effective subject lines are enticing and creative. Whilst they won&#8217;t affect deliverability directly, they do affect engagement which in turn has an effect on future deliverability.<\/p><p class=\"p1\">Read more about the secret ingredients for successful subject lines <a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/the-secret-ingredients-for-successful-email-subject-lines\/\"><span class=\"s1\">here<\/span><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4cce7b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cce7b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e4c9edd\" data-id=\"e4c9edd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc9b3ea elementor-widget elementor-widget-heading\" data-id=\"fc9b3ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-7f0874c\" data-id=\"7f0874c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c08c3e8 elementor-widget elementor-widget-heading\" data-id=\"c08c3e8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Understand Your Audience (And Your Sales Funnel)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9616625 elementor-widget elementor-widget-text-editor\" data-id=\"9616625\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Content needs to be relevant, interesting, exciting and personalised to optimise engagement.<\/p><p class=\"p1\">The information you send out needs to <i>matter<\/i> to the recipient. And that means you need to have a strong understanding of your target market AND your potential customer\u2019s needs at every stage of their buying journey.<\/p><p class=\"p1\">Segmenting your lists can also help you work with your subscribers&#8217; interests and buying stages, meaning every interaction you have with them can be tailored to their needs.<\/p><p class=\"p1\">We\u2019ve written a great everything-you-need-to-know blog on sales funnels. <a href=\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/\">Read it here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-804dbc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"804dbc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-11e9f46\" data-id=\"11e9f46\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81bcfa2 elementor-widget elementor-widget-heading\" data-id=\"81bcfa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-b7f1e24\" data-id=\"b7f1e24\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7636f88 elementor-widget elementor-widget-heading\" data-id=\"7636f88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Automate<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9047f6a elementor-widget elementor-widget-text-editor\" data-id=\"9047f6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Erratic emailing can damage deliverability. Not only does automating your email sequences make your life a lot easier; it can boost your reputation score too.<\/p><p class=\"p1\">You can also create automations to either remove non-engagers from your list completely or prompt them to make a decision on whether they want to stay on your list before you remove them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2550683 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2550683\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c0b8cc\" data-id=\"5c0b8cc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a2fb9 elementor-widget elementor-widget-heading\" data-id=\"b0a2fb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-cf00984\" data-id=\"cf00984\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-718c781 elementor-widget elementor-widget-heading\" data-id=\"718c781\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">All Of The Acronyms<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1dcd0 elementor-widget elementor-widget-text-editor\" data-id=\"3e1dcd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">As well as making sure your DKIM and SPF records are neat and tidy, give some time to configuring your DNS settings.<\/p><p class=\"p3\">ISPs, or internet service providers, use these security processes and protocols to help filter spam, and you don\u2019t want to <i>be <\/i>that spam. Setting up email authentication for your custom domain helps your emails reach your subscriber\u2019s inboxes instead of their spam folders.<\/p><p class=\"p3\">This isn&#8217;t something to just &#8216;have a go at&#8217; &#8211; in the wrong hands, changing these records incorrectly can break your email setup completely. <a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\">Speak to an expert<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-703f499 elementor-widget elementor-widget-spacer\" data-id=\"703f499\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b93b1 elementor-widget elementor-widget-heading\" data-id=\"60b93b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So There We Have It\u2026 You Can Improve Your Deliverability Rate<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff65ef elementor-widget elementor-widget-text-editor\" data-id=\"5ff65ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">With a sparkly clean list, you\u2019ll know you\u2019ve got a bank of subscribers who want to be there and are interested in what you have to say.<\/p><p class=\"p1\">Which means you can more effectively personalise the emails you send them, build trust quicker, and ask them to buy from you when the time is right.<\/p><p class=\"p1\">A tool I&#8217;d recommend looking at is <a href=\"https:\/\/deliverabilitydashboard.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Deliverability Dashboard<\/a> by the folks at EmailSmart. It&#8217;ll help you understand what your sender reputation is right now, and give you specific directions for improving it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02fc026 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"02fc026\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bdec1 elementor-widget elementor-widget-text-editor\" data-id=\"00bdec1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Need a little help? Not sure how to make sure you\u2019re kicking the right people off your lists? <a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\"><span class=\"s1\"><b>Book a call<\/b><\/span><\/a> with me today and let\u2019s work through it together.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>All of those emails you\u2019re sending\u2026 They might not end up in your recipient\u2019s inbox. It\u2019s a sad truth, but a truth all the same. Poor email deliverability is an all-too-common barrier to effective content marketing, growing your business and making sales. The good news is that you can take measures to improve your deliverability [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Maximise Email Deliverability - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/marketing\/how-to-maximise-email-deliverability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Maximise Email Deliverability - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"All of those emails you\u2019re sending\u2026 They might not end up in your recipient\u2019s inbox. It\u2019s a sad truth, but a truth all the same. Poor email deliverability is an all-too-common barrier to effective content marketing, growing your business and making sales. 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