{"id":8673,"date":"2022-10-31T14:22:40","date_gmt":"2022-10-31T14:22:40","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=8673"},"modified":"2022-11-01T11:14:05","modified_gmt":"2022-11-01T11:14:05","slug":"what-makes-a-great-testimonial","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/","title":{"rendered":"What Makes A Great Testimonial?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8673\" class=\"elementor elementor-8673\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d581ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d581ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-530c48a\" data-id=\"530c48a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc8d28e elementor-widget elementor-widget-text-editor\" data-id=\"bc8d28e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">Satisfied customers are often more than happy to provide you with a positive review.<\/p><p class=\"p1\">These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer\u2019s problem.<\/p><p class=\"p1\">But what makes a good testimonial?<\/p><p class=\"p1\">Let\u2019s start at the beginning.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963a50c elementor-widget elementor-widget-heading\" data-id=\"963a50c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Why Do Testimonials Work?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8afd9ab elementor-widget elementor-widget-text-editor\" data-id=\"8afd9ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Testimonials shine a light on your customer&#8217;s experience, and that\u2019s exactly what a prospect cares about when they\u2019re considering buying from you.<\/p><p class=\"p1\">Of <i>course <\/i>your copy is going to tell them that what you\u2019ve got is what they need. But is it? How do they know what you\u2019re selling or offering is legit?<\/p><p class=\"p1\">Words from the mouths of existing customers, that\u2019s how. It\u2019s something we call social proof. Positive reviews show that real people have actually had a great experience with your product or service. This both handles objections and builds trust with your prospective customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f83a2f elementor-widget elementor-widget-heading\" data-id=\"5f83a2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">92% of People Read Customer Testimonials Before Buying<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334bf41 elementor-widget elementor-widget-text-editor\" data-id=\"334bf41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Read that again.<\/p><p class=\"p1\">Ninety-two per cent! And I bet you\u2019re one of them (I am).<\/p><p class=\"p1\">It\u2019s hard to argue against the value of optimising your testimonial page when you put it like that, isn&#8217;t it?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee552d elementor-widget elementor-widget-heading\" data-id=\"aee552d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials Increase Online Conversions\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268007a elementor-widget elementor-widget-text-editor\" data-id=\"268007a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Essentially, when testimonials are used well on your website and in your marketing efforts, they should convince a prospect to buy from you.<\/p><p class=\"p1\">An American study has revealed that pairing relevant testimonials with products and services makes it four times more likely for a prospective customer to hand over their hard-earned cash.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecfd5c elementor-widget elementor-widget-heading\" data-id=\"1ecfd5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials Improve SEO Performance and Boost Website Traffic<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d198f elementor-widget elementor-widget-text-editor\" data-id=\"23d198f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">The role of the search engine is to return the most relevant and useful information to the enquirer, including business suggestions.<\/p><p class=\"p1\">Online testimonials and reviews can include ratings, and these help to improve SEO performance because they are marked with something called review schema.<\/p><p class=\"p1\">Sounds techy, and it is. In simple terms, a bit of code added to each review makes them easy for search engines to find and display on your results page entry. Therefore, reviews and testimonials play a vital part in businesses popping up when a prospective customer goes searching\u2026.<\/p><p class=\"p1\">So the more you have, the more traffic you\u2019ll win.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9f361 elementor-widget elementor-widget-heading\" data-id=\"2e9f361\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Should a Testimonial Cover?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efead08 elementor-widget elementor-widget-text-editor\" data-id=\"efead08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Testimonials come in all shapes and sizes.<\/p><p class=\"p1\">It\u2019s always great to read about your product or service&#8217;s positive influences, but effective testimonials are more than just \u2018I bought X and it did what it said it would\u2019.<\/p><p class=\"p1\">Testimonials that have the biggest impact:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634b9ab elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"634b9ab\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/nathanlittleton.co.uk\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Describe the problem. What was the reason for the customer buying your product or service?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Explain what changed. How did the purchase change the customer\u2019s situation? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Highlight the USP (unique selling point). What makes your company and what you\u2019re selling better than others out there?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Praise customer experience. What was so good about the customer\u2019s buying journey?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ab10c elementor-widget elementor-widget-heading\" data-id=\"97ab10c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Key Elements of a Great Testimonial<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4317a31 elementor-widget elementor-widget-text-editor\" data-id=\"4317a31\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">An effective testimonial provides prospective customers with essential third-party validation.<\/p><p class=\"p1\">Here are five key elements that can transform your testimonials:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6dc23c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dc23c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-41e1d94\" data-id=\"41e1d94\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9986116 elementor-widget elementor-widget-heading\" data-id=\"9986116\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-c5b02a3\" data-id=\"c5b02a3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-316422d elementor-widget elementor-widget-heading\" data-id=\"316422d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avoid Fluff<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7362ea elementor-widget elementor-widget-text-editor\" data-id=\"a7362ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">The best testimonials are to the point and focus on the product or service&#8217;s tangible impact. Buyers don\u2019t have time to sit there extracting important points from a two-hundred-word review; shorter testimonials do the work for them by making the information easy to absorb.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d5a9efd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5a9efd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-74e4227\" data-id=\"74e4227\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f434d1 elementor-widget elementor-widget-heading\" data-id=\"2f434d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-8d5f49a\" data-id=\"8d5f49a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e826009 elementor-widget elementor-widget-heading\" data-id=\"e826009\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Push on the Pain Points<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8c4a7 elementor-widget elementor-widget-text-editor\" data-id=\"5f8c4a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">The testimonials you gather can work well for you if they push on the pain points you know other prospective customers have. The buying process is logical and emotional, so testimonials targeting both areas of the brain work best to nudge the reader into taking action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a683f8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a683f8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4acf51b\" data-id=\"4acf51b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc9858 elementor-widget elementor-widget-heading\" data-id=\"2cc9858\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-82e6ddc\" data-id=\"82e6ddc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c62ab6 elementor-widget elementor-widget-heading\" data-id=\"1c62ab6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make It Trustworthy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ed087 elementor-widget elementor-widget-text-editor\" data-id=\"a5ed087\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Making sure your testimonials can be linked back to someone real can greatly influence your potential customer\u2019s decision to buy. Testimonials have been proven to play a big part in prospects\u2019 buying habits, but they must be from a verifiable, credible source.<\/p><p class=\"p1\">The best testimonials feature a headshot alongside the reviewer&#8217;s name, title and company.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ed68a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed68a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a079426\" data-id=\"a079426\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32d80bb elementor-widget elementor-widget-heading\" data-id=\"32d80bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-4e936db\" data-id=\"4e936db\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-805d21f elementor-widget elementor-widget-heading\" data-id=\"805d21f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visuals Matter<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c25a1 elementor-widget elementor-widget-text-editor\" data-id=\"c0c25a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">It\u2019s not just the content of your testimonial that matters. Design is crucial too.<\/p><p class=\"p1\">Your testimonials should be a celebration of your brand. Create designs with stylised quotes, include customer images (and logos if the testimonial has come from a high-profile company) and parade them on your website for all to see.<\/p><p class=\"p1\">Creating video testimonials is a great investment, too. It might be tricky logistically and take up a bit more of your time, but a<span class=\"s1\">ccording to Forbes, 90% of customers say video helps them make buying decisions and 64% of buyers say that seeing a video makes them more likely to buy.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4bcb633 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bcb633\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fb443a7\" data-id=\"fb443a7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ae1b05 elementor-widget elementor-widget-heading\" data-id=\"9ae1b05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-ea2cc51\" data-id=\"ea2cc51\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05a55ce elementor-widget elementor-widget-heading\" data-id=\"05a55ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keep It Fresh (And Coming)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29a3258 elementor-widget elementor-widget-text-editor\" data-id=\"29a3258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Outdated reviews aren\u2019t going to pack much punch &#8211; trust me, buyers are attentive, and they\u2019re paying quiet attention to when your last review or testimonial was left. If it\u2019s been a while, you need to get new reviews added. In the meantime, you can combat a stagnant testimonial stream by not including a date on them.<\/p><p class=\"p1\">Not only will a regular flow of great testimonials influence your buyer, but it also benefits SEO with consistent new content and gives you plenty of content for your social streams.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c1f87 elementor-widget elementor-widget-spacer\" data-id=\"f3c1f87\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0ad04 elementor-widget elementor-widget-heading\" data-id=\"ed0ad04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do I Really Need Testimonials?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35d1290 elementor-widget elementor-widget-text-editor\" data-id=\"35d1290\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Yes. Testimonials directly impact buying decisions.<\/p><p class=\"p1\">Making sure you have a steady stream of testimonials that describe how you solved your customer\u2019s problem can turn prospects into paying customers because they validate and celebrate your offering.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e494412 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e494412\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6c934 elementor-widget elementor-widget-text-editor\" data-id=\"1a6c934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Need a hand working out how to ask for them? <a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\"><span class=\"s1\"><b>Book a call<\/b><\/span><\/a> with me today and take the stress out of creating a customer page that works hard for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer\u2019s problem. But what makes a good testimonial? Let\u2019s start at the beginning. Why Do Testimonials Work? [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Makes A Great Testimonial? - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes A Great Testimonial? - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer\u2019s problem. But what makes a good testimonial? Let\u2019s start at the beginning. Why Do Testimonials Work? [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/\" \/>\n<meta property=\"og:site_name\" content=\"Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-31T14:22:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-01T11:14:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/testimonial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1188\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathan Littleton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Littleton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/\",\"url\":\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/\",\"name\":\"What Makes A Great Testimonial? - Nathan Littleton - Marketing Speaker\",\"isPartOf\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/testimonial.jpg\",\"datePublished\":\"2022-10-31T14:22:40+00:00\",\"dateModified\":\"2022-11-01T11:14:05+00:00\",\"author\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\"},\"breadcrumb\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#primaryimage\",\"url\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/testimonial.jpg\",\"contentUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/testimonial.jpg\",\"width\":1800,\"height\":1188},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nathanlittleton.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Makes A Great Testimonial?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\",\"url\":\"https:\/\/nathanlittleton.co.uk\/\",\"name\":\"Nathan Littleton - Marketing Speaker\",\"description\":\"Build Credibility, Win Business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nathanlittleton.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\",\"name\":\"Nathan Littleton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"caption\":\"Nathan Littleton\"},\"description\":\"Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC. Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.\",\"url\":\"https:\/\/nathanlittleton.co.uk\/author\/admin_1053943\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Makes A Great Testimonial? - Nathan Littleton - Marketing Speaker","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/","og_locale":"en_US","og_type":"article","og_title":"What Makes A Great Testimonial? - Nathan Littleton - Marketing Speaker","og_description":"Satisfied customers are often more than happy to provide you with a positive review. These testimonials and case studies are important for any business because they very efficiently exhibit exactly how your product or service has solved your customer\u2019s problem. But what makes a good testimonial? Let\u2019s start at the beginning. Why Do Testimonials Work? [&hellip;]","og_url":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/","og_site_name":"Nathan Littleton - Marketing Speaker","article_published_time":"2022-10-31T14:22:40+00:00","article_modified_time":"2022-11-01T11:14:05+00:00","og_image":[{"width":1800,"height":1188,"url":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/testimonial.jpg","type":"image\/jpeg"}],"author":"Nathan Littleton","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nathan Littleton","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/","url":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/","name":"What Makes A Great Testimonial? - Nathan Littleton - Marketing Speaker","isPartOf":{"@id":"https:\/\/nathanlittleton.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#primaryimage"},"image":{"@id":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#primaryimage"},"thumbnailUrl":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/testimonial.jpg","datePublished":"2022-10-31T14:22:40+00:00","dateModified":"2022-11-01T11:14:05+00:00","author":{"@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392"},"breadcrumb":{"@id":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#primaryimage","url":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/testimonial.jpg","contentUrl":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/testimonial.jpg","width":1800,"height":1188},{"@type":"BreadcrumbList","@id":"https:\/\/nathanlittleton.co.uk\/marketing\/what-makes-a-great-testimonial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nathanlittleton.co.uk\/"},{"@type":"ListItem","position":2,"name":"What Makes A Great Testimonial?"}]},{"@type":"WebSite","@id":"https:\/\/nathanlittleton.co.uk\/#website","url":"https:\/\/nathanlittleton.co.uk\/","name":"Nathan Littleton - Marketing Speaker","description":"Build Credibility, Win Business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nathanlittleton.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392","name":"Nathan Littleton","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g","caption":"Nathan Littleton"},"description":"Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC. Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.","url":"https:\/\/nathanlittleton.co.uk\/author\/admin_1053943\/"}]}},"_links":{"self":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts\/8673"}],"collection":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/comments?post=8673"}],"version-history":[{"count":0,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts\/8673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/media\/8674"}],"wp:attachment":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/media?parent=8673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/categories?post=8673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/tags?post=8673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}