{"id":8647,"date":"2022-10-26T09:36:40","date_gmt":"2022-10-26T09:36:40","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=8647"},"modified":"2022-11-01T13:12:52","modified_gmt":"2022-11-01T13:12:52","slug":"why-you-need-a-sales-funnel","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/","title":{"rendered":"Why You Need A Sales Funnel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8647\" class=\"elementor elementor-8647\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c2855f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c2855f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d36d681\" data-id=\"d36d681\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c48424 elementor-widget elementor-widget-text-editor\" data-id=\"7c48424\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">I know, I know. You\u2019re sick of the jargon. Open rate, lead bait, segmentation\u2026 You just want to convert more leads into paying clients.<\/p><p class=\"p1\">Am I right?<\/p><p class=\"p1\">I thought so.<\/p><p class=\"p1\">Well, as luck would have it, that\u2019s exactly what a sales funnel does.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a90e14 elementor-widget elementor-widget-heading\" data-id=\"0a90e14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What Is A Sales Funnel?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a11cbe elementor-widget elementor-widget-text-editor\" data-id=\"0a11cbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">A sales funnel is the step-by-step journey a prospect makes from person-who\u2019s-never-heard-of-you to paying customer.<\/p><p class=\"p1\">As soon as someone out there notices your business, service or product, they enter your funnel at the top and filter through a series of marketing actions towards the bottom, where they make their buying decision.<\/p><p class=\"p1\">Businesses using sales funnels understand their target customer, know how best to reach them and build systems that convert these leads into loyal customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa7d915 elementor-widget elementor-widget-heading\" data-id=\"fa7d915\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do I Really Need A Sales Funnel?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83c1034 elementor-widget elementor-widget-text-editor\" data-id=\"83c1034\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Let me put it this way.<\/p><p class=\"p1\">Would you rather\u2026<\/p><p class=\"p1\">A: Sit tight, wait for word of mouth to land you your next clients and have no idea where your money\u2019s going to come from in six months&#8217; time.<\/p><p class=\"p1\">B: Have a system that attracts the right people, meets their needs at every stage of their customer journey and reroutes them if they fall out of the funnel so you never lose a lead\u2026<\/p><p class=\"p1\">I know which option I\u2019d go for.<\/p><p class=\"p1\">Digging deeper into how customers flow through the steps of your sales funnel means you can nail relevant, effective messaging. Consistently giving your customers what they need to feel positive about buying from you means that when you ask them to commit, they will!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69c7234 elementor-widget elementor-widget-heading\" data-id=\"69c7234\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Four Stages Of The Sales Funnel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156ed26 elementor-widget elementor-widget-text-editor\" data-id=\"156ed26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">AIDA.<\/p><p class=\"p1\">It\u2019s useful jargon, I promise. The acronym helps to make the stages of a sales funnel easy to understand (and even easier to remember).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f43d23e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f43d23e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-633504c\" data-id=\"633504c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a35e61 elementor-widget elementor-widget-heading\" data-id=\"9a35e61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A - Awareness\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0e7b0 elementor-widget elementor-widget-text-editor\" data-id=\"7f0e7b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">This stage sees your cleverly crafted content draw in the leads you want. Your goal is to let people know you exist. Ads, blogs and social media are all great tools for this.<\/p><p class=\"p1\">If what you pump out there grabs your target audience\u2019s attention they\u2019ll likely become curious about what your business does. At this point, your potential customer may not even know what they need, so tell them!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d63ae2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d63ae2a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-56d63bf\" data-id=\"56d63bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12b4d72 elementor-widget elementor-widget-heading\" data-id=\"12b4d72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">I - Interest<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3a37b elementor-widget elementor-widget-text-editor\" data-id=\"9c3a37b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Once your potential customer has seen what you\u2019ve got to offer, they\u2019ll want to learn more. They like your product or service but are not ready to buy just yet.<\/p><p class=\"p1\">In this stage the goal is to nurture the relationship, build trust and generate a high level of excitement. It\u2019s this strong interest that will compel your customer to act later on.<\/p><p class=\"p1\">In the Interest stage, storytelling, product comparisons and customer testimonials can all help to:<\/p><ul class=\"ul1\"><li class=\"li1\">Tell your prospect why they need you<\/li><li class=\"li1\">Provide more information about your brand<\/li><li class=\"li1\">Promote the benefits of your solution, and<\/li><li class=\"li1\">Cement your authenticity and integrity.<br \/><br \/><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b100b41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b100b41\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-48b139b\" data-id=\"48b139b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f791161 elementor-widget elementor-widget-heading\" data-id=\"f791161\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D - Decision<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13805b5 elementor-widget elementor-widget-text-editor\" data-id=\"13805b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Filtering through to this stage means your prospect now understands their issues, knows you can solve them and is ready to buy.<\/p><p class=\"p1\">You might think it\u2019s a done deal. It\u2019s not.<\/p><p class=\"p1\">In the Decision stage, it\u2019s vital to put work into standing out. Keep sending them content, but consider including (relevant) freebies to really get them on side. Strong sales pages that engage your prospect and make it easy for them to act are also a must.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e49091 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e49091\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-88c8a19\" data-id=\"88c8a19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f066ff elementor-widget elementor-widget-heading\" data-id=\"4f066ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A - Action<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c862439 elementor-widget elementor-widget-text-editor\" data-id=\"c862439\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">In the Action stage the goal is to provide your potential customer with the chance to make a buying decision.<\/p><p class=\"p1\">Don\u2019t despair if they don\u2019t make the leap this time around. The beauty of the sales funnel is that you can put measures in place for every eventuality; you can fill every hole. No sale? No worries. Enter them into a nurture email sequence to let them know you\u2019re there if you need them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1eab5 elementor-widget elementor-widget-heading\" data-id=\"2c1eab5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where Will I Find Time For This?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38060f2 elementor-widget elementor-widget-text-editor\" data-id=\"38060f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">We all know time is precious. And designing and implementing a sales funnel can sound like a huge job.<\/p><p class=\"p1\">You might be wondering if there\u2019s any point. Why work out your sales funnel if you won\u2019t have time to lead people through it? Let alone shepherd any leads falling out of it.<\/p><p class=\"p1\">Plenty of small businesses use marketing automation platforms to solve this issue.<\/p><p class=\"p1\">With your customer\u2019s whole journey mapped out and content created for each stage, your chosen platform then sends out the right stuff to the right people at the right time, so you don\u2019t have to.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba325b elementor-widget elementor-widget-heading\" data-id=\"7ba325b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Okay, So Where Do I Start?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72bf84f elementor-widget elementor-widget-text-editor\" data-id=\"72bf84f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">All you need to do to implement a sales funnel is follow these four simple steps.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-761b79e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"761b79e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0aa978e\" data-id=\"0aa978e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-007f0ef elementor-widget elementor-widget-heading\" data-id=\"007f0ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-c0e8d99\" data-id=\"c0e8d99\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b598b2e elementor-widget elementor-widget-heading\" data-id=\"b598b2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create A Landing Page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441dd26 elementor-widget elementor-widget-text-editor\" data-id=\"441dd26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">The single role of this page is to entice prospects to opt into your email list. Your landing page should include a <a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/what-makes-a-great-lead-magnet\/\"><span class=\"s1\">lead magnet<\/span><\/a>, opt-in form and a clear call to action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52d3f0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52d3f0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4795032\" data-id=\"4795032\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ba0ea elementor-widget elementor-widget-heading\" data-id=\"43ba0ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-f16e21e\" data-id=\"f16e21e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55596fc elementor-widget elementor-widget-heading\" data-id=\"55596fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nurture Your Subscribers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9bb8cb elementor-widget elementor-widget-text-editor\" data-id=\"f9bb8cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Through this step you need to build your relationship and enhance trust with nurture emails.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcc318f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcc318f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-34257d6\" data-id=\"34257d6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a83fe44 elementor-widget elementor-widget-heading\" data-id=\"a83fe44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-1482cb1\" data-id=\"1482cb1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3104331 elementor-widget elementor-widget-heading\" data-id=\"3104331\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Make It An Easy Choice<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87883f elementor-widget elementor-widget-text-editor\" data-id=\"d87883f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">After a while, your prospect will land firmly in the Decision stage. A strong sales email campaign should overcome their objections and push them towards committing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-69658db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69658db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e011bdc\" data-id=\"e011bdc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29c7594 elementor-widget elementor-widget-heading\" data-id=\"29c7594\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-0ffbcb8\" data-id=\"0ffbcb8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bd6aad elementor-widget elementor-widget-heading\" data-id=\"4bd6aad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bag The Sale (And No Isn\u2019t No Forever)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a7f221 elementor-widget elementor-widget-text-editor\" data-id=\"4a7f221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">When someone doesn\u2019t buy from you, that usually means \u2018not right now\u2019. Don\u2019t take it personally, and definitely don\u2019t get rid of those warm prospects.<\/p><p class=\"p1\">Put in place a specially designed nurture email series to keep your business front of mind.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a057fa elementor-widget elementor-widget-spacer\" data-id=\"7a057fa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5553826 elementor-widget elementor-widget-heading\" data-id=\"5553826\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales Funnels Are All About Relationships <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb784c elementor-widget elementor-widget-text-editor\" data-id=\"9bb784c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Your prospect will buy from you when they trust you, feel heard and understand you can solve their problem. The tricky thing is that people\u2019s needs change along their buying journey.<\/p><p class=\"p1\">And that\u2019s where the sales funnel comes in.<\/p><p class=\"p1\">Designing a sales funnel means you can give your potential customers exactly what they need at exactly the right stage, increasing the chance of them parting with their cash when asked to.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5257e4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d5257e4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5231a elementor-widget elementor-widget-text-editor\" data-id=\"1e5231a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Feeling a little overwhelmed at the thought of mapping out a complete customer journey? I get it. <a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\"><span class=\"s1\"><b>Book a call<\/b><\/span><\/a> with me to get your sales funnel automated and start converting more leads.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I know, I know. You\u2019re sick of the jargon. Open rate, lead bait, segmentation\u2026 You just want to convert more leads into paying clients. Am I right? I thought so. Well, as luck would have it, that\u2019s exactly what a sales funnel does. What Is A Sales Funnel? A sales funnel is the step-by-step journey [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Need A Sales Funnel - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Need A Sales Funnel - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"I know, I know. You\u2019re sick of the jargon. Open rate, lead bait, segmentation\u2026 You just want to convert more leads into paying clients. Am I right? I thought so. Well, as luck would have it, that\u2019s exactly what a sales funnel does. What Is A Sales Funnel? A sales funnel is the step-by-step journey [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-26T09:36:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-01T13:12:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/funnel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1268\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nathan Littleton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nathan Littleton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/\",\"url\":\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/\",\"name\":\"Why You Need A Sales Funnel - Nathan Littleton - Marketing Speaker\",\"isPartOf\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/funnel.jpg\",\"datePublished\":\"2022-10-26T09:36:40+00:00\",\"dateModified\":\"2022-11-01T13:12:52+00:00\",\"author\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\"},\"breadcrumb\":{\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#primaryimage\",\"url\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/funnel.jpg\",\"contentUrl\":\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/funnel.jpg\",\"width\":1900,\"height\":1268},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nathanlittleton.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why You Need A Sales Funnel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#website\",\"url\":\"https:\/\/nathanlittleton.co.uk\/\",\"name\":\"Nathan Littleton - Marketing Speaker\",\"description\":\"Build Credibility, Win Business\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nathanlittleton.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392\",\"name\":\"Nathan Littleton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g\",\"caption\":\"Nathan Littleton\"},\"description\":\"Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC. Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.\",\"url\":\"https:\/\/nathanlittleton.co.uk\/author\/admin_1053943\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why You Need A Sales Funnel - Nathan Littleton - Marketing Speaker","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/","og_locale":"en_US","og_type":"article","og_title":"Why You Need A Sales Funnel - Nathan Littleton - Marketing Speaker","og_description":"I know, I know. You\u2019re sick of the jargon. Open rate, lead bait, segmentation\u2026 You just want to convert more leads into paying clients. Am I right? I thought so. Well, as luck would have it, that\u2019s exactly what a sales funnel does. What Is A Sales Funnel? A sales funnel is the step-by-step journey [&hellip;]","og_url":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/","og_site_name":"Nathan Littleton - Marketing Speaker","article_published_time":"2022-10-26T09:36:40+00:00","article_modified_time":"2022-11-01T13:12:52+00:00","og_image":[{"width":1900,"height":1268,"url":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/funnel.jpg","type":"image\/jpeg"}],"author":"Nathan Littleton","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nathan Littleton","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/","url":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/","name":"Why You Need A Sales Funnel - Nathan Littleton - Marketing Speaker","isPartOf":{"@id":"https:\/\/nathanlittleton.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#primaryimage"},"image":{"@id":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#primaryimage"},"thumbnailUrl":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/funnel.jpg","datePublished":"2022-10-26T09:36:40+00:00","dateModified":"2022-11-01T13:12:52+00:00","author":{"@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392"},"breadcrumb":{"@id":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#primaryimage","url":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/funnel.jpg","contentUrl":"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/funnel.jpg","width":1900,"height":1268},{"@type":"BreadcrumbList","@id":"https:\/\/nathanlittleton.co.uk\/marketing\/why-you-need-a-sales-funnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nathanlittleton.co.uk\/"},{"@type":"ListItem","position":2,"name":"Why You Need A Sales Funnel"}]},{"@type":"WebSite","@id":"https:\/\/nathanlittleton.co.uk\/#website","url":"https:\/\/nathanlittleton.co.uk\/","name":"Nathan Littleton - Marketing Speaker","description":"Build Credibility, Win Business","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nathanlittleton.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/9d8fba8985cea6bb295a14b19a172392","name":"Nathan Littleton","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/nathanlittleton.co.uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26b2d2d4a14c0865a691397a481f896b?s=96&d=mm&r=g","caption":"Nathan Littleton"},"description":"Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC. Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.","url":"https:\/\/nathanlittleton.co.uk\/author\/admin_1053943\/"}]}},"_links":{"self":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts\/8647"}],"collection":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/comments?post=8647"}],"version-history":[{"count":0,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/posts\/8647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/media\/8655"}],"wp:attachment":[{"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/media?parent=8647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/categories?post=8647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nathanlittleton.co.uk\/wp-json\/wp\/v2\/tags?post=8647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}