{"id":8624,"date":"2022-10-25T11:21:26","date_gmt":"2022-10-25T11:21:26","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=8624"},"modified":"2022-10-25T15:03:47","modified_gmt":"2022-10-25T15:03:47","slug":"what-is-a-value-ladder-and-why-do-you-need-one","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/marketing\/what-is-a-value-ladder-and-why-do-you-need-one\/","title":{"rendered":"What Is A Value Ladder And Why Do You Need One?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8624\" class=\"elementor elementor-8624\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9875a6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9875a6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8565f03\" data-id=\"8565f03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3594f94 elementor-widget elementor-widget-text-editor\" data-id=\"3594f94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">Modern buyers are savvy.<\/p><p class=\"p1\">We tend to do a huge amount of research and comparison before engaging with a company, even if they\u2019re selling EXACTLY what we\u2019ve been looking for.<\/p><p class=\"p1\">One method many businesses use to guide potential customers through their sales funnel is the value ladder.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63198b3 elementor-widget elementor-widget-heading\" data-id=\"63198b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What Exactly Is A Value Ladder?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da60e7 elementor-widget elementor-widget-text-editor\" data-id=\"0da60e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">A value ladder is a tactic you can employ to map out the growth of the buyer\/seller relationship.<\/p><p class=\"p1\">Every interaction a prospective customer has with you counts as a rung on the ladder. Did they see your product or service on a Facebook ad? Your post on LinkedIn? Have they bought from you before and were happy with the product?<\/p><p class=\"p1\">All of these instances can be thought of as steps, and with each step that your customer takes you to gain a whole lot of credibility.<\/p><p class=\"p1\">Businesses use value ladders to capture leads and convert prospects into loyal, paying customers who come back for more and spread the word about how good they are.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b6f1d elementor-widget elementor-widget-heading\" data-id=\"a7b6f1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Should I Use One?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06ef7ee elementor-widget elementor-widget-text-editor\" data-id=\"06ef7ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Cold calling does not work and for very good reason. It is highly unlikely that the poor soul answering their door and hit with your most expensive product is going to buy just like that, and this is no different.<\/p><p class=\"p1\">Why?<\/p><p class=\"p1\">Because they don\u2019t know you! It\u2019s trite but it\u2019s true: people buy people.<\/p><p class=\"p1\">If you\u2019ve been reading my blogs for a while, or even if you haven\u2019t, you should know that trust is one of the most crucial pillars of selling your wares effectively.<\/p><p class=\"p1\">And value ladders work by building upon that level of trust and slowly but surely upselling to higher-priced offerings.<\/p><p class=\"p1\">They also get you repeat business from the same customer, which is faster, easier and cheaper than continuously nurturing new leads.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e2ecfa elementor-widget elementor-widget-heading\" data-id=\"5e2ecfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's the 'Easy First Yes'?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5658708 elementor-widget elementor-widget-text-editor\" data-id=\"5658708\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Hooking in potential customers so that they cling to the first rung of your value ladder means starting small.<\/p><p class=\"p1\">It might look like a click on an ad, or interaction on your social streams. It could even be a successful lead magnet that gets you their email address. The point is that these touchpoints are free, or very, very low-cost standalone or off-the-shelf items. EBooks and factsheets are both brilliant carrots to dangle at this stage.<\/p><p class=\"p1\">If they\u2019ve engaged with you and permitted you to contact them, it\u2019s safe to say that your cold lead is warming up. And upon the satisfaction of the customer, they begin to climb your value ladder.<\/p><p class=\"p1\">As they get further up, higher-priced offerings are designed to cement the trust they have in you through repeat, high-value interaction and consequent repeat satisfaction.<\/p><p class=\"p1\">Does this technique sound familiar? It should. Plenty of my blogs feature the importance of nurturing your leads, and that same practice is a huge part of the value ladder strategy. Because the value ladder provides multiple opportunities for both positive interaction and buying experience between customer and provider, it\u2019s only natural that trust is built and upselling occurs.<\/p><p class=\"p1\">In short, as the customer becomes more invested they are more willing to say yes to what you\u2019re selling.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f73711 elementor-widget elementor-widget-image\" data-id=\"7f73711\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/value-ladder-1024x615.jpg\" class=\"attachment-large size-large wp-image-8627\" alt=\"\" srcset=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/value-ladder-1024x615.jpg 1024w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/value-ladder-300x180.jpg 300w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/value-ladder-768x461.jpg 768w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/value-ladder-1536x922.jpg 1536w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/value-ladder-100x60.jpg 100w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2022\/10\/value-ladder.jpg 1799w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658e10b elementor-widget elementor-widget-spacer\" data-id=\"658e10b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b90a3cb elementor-widget elementor-widget-heading\" data-id=\"b90a3cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Value Ladders Can Grow Your Business <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f68f11 elementor-widget elementor-widget-text-editor\" data-id=\"8f68f11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Businesses that use the value ladder strategy will experience growth in four areas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f20b2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f20b2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e77c439\" data-id=\"e77c439\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1da83fa elementor-widget elementor-widget-heading\" data-id=\"1da83fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-7279131\" data-id=\"7279131\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459fd25 elementor-widget elementor-widget-heading\" data-id=\"459fd25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Low-Cost Products = Big Sales Boost<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1442124 elementor-widget elementor-widget-text-editor\" data-id=\"1442124\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Because the entry point to your ladder is low-cost, or even free, prospective customers are more willing to commit and buy what you\u2019re offering or sign up to receive it.<\/p><p class=\"p1\">People who take this first step are trying you out for size. Does what you\u2019re offering do what it says it should? Are you a trustworthy provider?<\/p><p class=\"p1\">If the answer is yes, they\u2019ll stick around and start climbing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bf94dfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf94dfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a23d4e\" data-id=\"5a23d4e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7812833 elementor-widget elementor-widget-heading\" data-id=\"7812833\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-d5cb0fe\" data-id=\"d5cb0fe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b804b2 elementor-widget elementor-widget-heading\" data-id=\"3b804b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plenty Of Steps Builds Positive Relationships<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a650589 elementor-widget elementor-widget-text-editor\" data-id=\"a650589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Multiple rungs on your ladder provide the opportunity for you to build strong relationships with your existing customers as they climb.<\/p><p class=\"p1\">Buyers don\u2019t jump up the ladder, they move step by step. And each step is an interaction of some kind. By leading them from purchase to purchase, nurturing them along the way, it makes it a no-brainer for them to invest in what you\u2019re offering.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a12e0c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a12e0c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4d5003d\" data-id=\"4d5003d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a3fecc elementor-widget elementor-widget-heading\" data-id=\"8a3fecc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-4d855f1\" data-id=\"4d855f1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92a338a elementor-widget elementor-widget-heading\" data-id=\"92a338a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">High-Value Items Bring High Profits<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb44d62 elementor-widget elementor-widget-text-editor\" data-id=\"cb44d62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Not everyone will climb your ladder to the top. And some will climb it faster than others. But the percentage who do will earn you more money and increase your average sale value.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b919247 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b919247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-db09dc6\" data-id=\"db09dc6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee094a6 elementor-widget elementor-widget-heading\" data-id=\"ee094a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-d69117c\" data-id=\"d69117c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb8a470 elementor-widget elementor-widget-heading\" data-id=\"bb8a470\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Selling Repeatedly To Existing Clients<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b431abb elementor-widget elementor-widget-text-editor\" data-id=\"b431abb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">You can increase your profit margin by using value ladders.<\/p><p class=\"p1\">This works because you\u2019re achieving more sales from the same customers without having to increase your advertising, as you would if you were trying to attract newbies. This brings your cost-per-lead way down.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b57ab elementor-widget elementor-widget-spacer\" data-id=\"71b57ab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df74457 elementor-widget elementor-widget-heading\" data-id=\"df74457\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are Value Ladders Right For You?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9cbbd elementor-widget elementor-widget-text-editor\" data-id=\"5a9cbbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">The reason for creating a value ladder is to guide your customer up toward higher-cost purchases through continuously evolving trust.<\/p><p class=\"p1\">By mapping out each step from bottom to top you can create opportunities for multiple sales at different (ascending) price points to suit a variety of income brackets.<\/p><p class=\"p1\">And the best bit?<\/p><p class=\"p1\">All you need to start implementing the value ladder strategy is <i>one initial offer<\/i>. That\u2019s it. You can then build it up as people start taking the bait.<\/p><p class=\"p1\">So, are value ladders right for you? I\u2019m pretty sure they are.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a01f59 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4a01f59\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider 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.elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2a1fdc elementor-widget elementor-widget-text-editor\" data-id=\"c2a1fdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Not sure where to start? Already running a value ladder and it\u2019s not going to plan? <a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\"><span class=\"s1\"><b>Book a call<\/b><\/span><\/a> with me to start getting more out of your customers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modern buyers are savvy. We tend to do a huge amount of research and comparison before engaging with a company, even if they\u2019re selling EXACTLY what we\u2019ve been looking for. One method many businesses use to guide potential customers through their sales funnel is the value ladder. What Exactly Is A Value Ladder? A value [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is A Value Ladder And Why Do You Need One? - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/marketing\/what-is-a-value-ladder-and-why-do-you-need-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is A Value Ladder And Why Do You Need One? - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"Modern buyers are savvy. 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