{"id":8226,"date":"2022-07-15T09:46:31","date_gmt":"2022-07-15T09:46:31","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=8226"},"modified":"2022-07-15T09:50:40","modified_gmt":"2022-07-15T09:50:40","slug":"5-most-common-email-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/5-most-common-email-marketing-mistakes\/","title":{"rendered":"5 Most Common Email Marketing Mistakes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8226\" class=\"elementor elementor-8226\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0233a3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0233a3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09a8527\" data-id=\"09a8527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da979a8 elementor-widget elementor-widget-text-editor\" data-id=\"da979a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Email marketing is the number one most <a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2020\/10\/26\/email-marketing-still-the-most-powerful-tool-to-take-your-business-to-the-next-level\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">effective marketing strategy<\/a>, but you can still get it wrong.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>If no one is reading your emails then you\u2019ve already lost. Unfortunately, a lot of businesses go into email marketing unprepared and they end up missing out on the power of email as a result.<\/p><p>Knowing the most common pitfalls and how to avoid them is a smart place to start.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee1be1 elementor-widget elementor-widget-heading\" data-id=\"bee1be1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Poor Subject Lines \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85d2497 elementor-widget elementor-widget-text-editor\" data-id=\"85d2497\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The purpose of a subject line is to grab your reader\u2019s attention right from their inbox.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Dull subject line? That email won\u2019t even be opened.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>There are two HUGE mistakes you can make with a subject line; either not putting enough thought into it which disengages readers from the get-go OR giving everything away meaning readers don\u2019t even bother with the content.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>You also need to be aware that if your subject line makes no sense, is spammy or boring then your reader\u2019s email filters will kick in and your email is likely going straight to their spam folder.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>And lastly, an obvious subject line doesn&#8217;t encourage anyone to keep reading. Don\u2019t give away the punchline of your email in your subject line &#8211; keep in the mystery and intrigue to give them a reason to open your email in the first place.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f568782 elementor-widget elementor-widget-heading\" data-id=\"f568782\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Leaving Your List To Go Cold<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f124f elementor-widget elementor-widget-text-editor\" data-id=\"30f124f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Want to know the most common mistake you can make in email marketing?<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Letting your email list go cold.<\/p><p>Just imagine, you\u2019ve spent all these hours working hard to create an email list of warm &#8211; or even hot &#8211; leads who might want what you\u2019re offering. You created lead magnets, enticed them with special offers, and crafted the perfect message to get them to sign up to your emails.<\/p><p>And then after all that, you get preoccupied with some other aspect of your business and forget or neglect your email list.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>If you promised them a regular, valuable email and then don\u2019t deliver on that promise, you could lose that list forever.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>So, what\u2019s the easiest solution if you\u2019re likely to leave your email list to go stale? Get some help with your email marketing, then you can be sure your email leads are being managed consistently, even if you have other things you need to focus on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05897e elementor-widget elementor-widget-heading\" data-id=\"b05897e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Boring Or Pointless Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d35cf7f elementor-widget elementor-widget-text-editor\" data-id=\"d35cf7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019re not interested in what you\u2019re writing in your emails, your potential clients won\u2019t be either.<\/p><p>The biggest turnoff for a reader is to get an email that doesn\u2019t get to the point, doesn\u2019t offer anything but sales talk or is irrelevant to their interests.<\/p><p>Don\u2019t get hung up on getting information across or highlighting every feature of your business. Get to the point, write clearly and make sure you have a reason for emailing.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>The bottom line &#8211; concentrate on providing high-value content.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Write emails that your leads will save to read again later or forward to friends! If they\u2019re not waiting for your email every week, then you should be writing more engaging emails.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf1288 elementor-widget elementor-widget-heading\" data-id=\"6cf1288\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Impersonal Content <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d7bc7 elementor-widget elementor-widget-text-editor\" data-id=\"07d7bc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Do you trust companies or do you trust the real people behind them?<\/p><p>It\u2019s hard to feel trust for a logo or a \u2018Regards\u2019 email signature.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Too many businesses think it\u2019s enough to send off a detail-oriented, robotic email once a month. If you want to create a personal, vibrant and branded email, make sure you include these elements:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3781410 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3781410\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/nathanlittleton.co.uk\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Write from the individual perspective rather than as a company so it feels like they\u2019re talking to a real person<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Use the word \u2018you\u2019 instead of using general terms like \u2018a person\u2019 or \u2018some people\u2019 to make your reader feel seen and included<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Add in some personality with humour, asides or additional thoughts in brackets<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Empathise with how your potential clients will feel about what you\u2019re discussing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-920fb0b elementor-widget elementor-widget-text-editor\" data-id=\"920fb0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Throw all of that together and you\u2019re on the way to an engaging, personal email that converts!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8812abf elementor-widget elementor-widget-heading\" data-id=\"8812abf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Inconsistent Timing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03065a1 elementor-widget elementor-widget-text-editor\" data-id=\"03065a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Don\u2019t succumb to inconsistency. Not only will it hurt your open rates, your click rates and impressions, it\u2019ll also affect how your email list views you.<\/p><p>If you tell them you\u2019ll send a weekly email giving them valuable industry insights, that\u2019s what you need to deliver. Inconsistency can come in a lot of forms too.<\/p><p>You could be inconsistent in your content style &#8211; flitting between super long, detailed opinion emails and short updates.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>You may be inconsistent with your email timing, sending at 3 am one month and sending at 12 pm the next.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>The fix for this is fairly easy. Make sure your email list knows when to expect your emails and exactly what to expect from you.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bfd18b elementor-widget elementor-widget-heading\" data-id=\"2bfd18b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Make These Mistakes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92984da elementor-widget elementor-widget-text-editor\" data-id=\"92984da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These 5 common email marketing mistakes we\u2019ve covered are easy to make, but they\u2019re equally simple to avoid.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Every email counts, so the stronger your subject lines, the more valuable your content and the more consistent your timing, the better.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Take advantage of your hardwon email list, and use email marketing to its full potential.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b710a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28b710a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you want more info on creating subject lines that sell, check out the free <a href=\"https:\/\/www.subjectlines.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">20 Best Subject Lines<\/a> eBook.<\/p><p>Ready to take action and use email marketing for your business? <a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\">Book a call<\/a> with me today to get more out of your emails.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Email marketing is the number one most effective marketing strategy, but you can still get it wrong.\u00a0 If no one is reading your emails then you\u2019ve already lost. Unfortunately, a lot of businesses go into email marketing unprepared and they end up missing out on the power of email as a result. Knowing the most [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Most Common Email Marketing Mistakes - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/marketing\/5-most-common-email-marketing-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Most Common Email Marketing Mistakes - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"Email marketing is the number one most effective marketing strategy, but you can still get it wrong.\u00a0 If no one is reading your emails then you\u2019ve already lost. 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