{"id":7801,"date":"2022-03-31T16:51:00","date_gmt":"2022-03-31T16:51:00","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=7801"},"modified":"2024-03-07T08:54:14","modified_gmt":"2024-03-07T08:54:14","slug":"5-email-marketing-myths-busted","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/5-email-marketing-myths-busted\/","title":{"rendered":"5 Email Marketing Myths Busted"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7801\" class=\"elementor elementor-7801\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cb0800 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cb0800\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0848cfa\" data-id=\"0848cfa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7952d4b elementor-widget elementor-widget-text-editor\" data-id=\"7952d4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In the world of modern business, <\/span><b>some consider email marketing a fossil<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">And it\u2019s true in a way. By today\u2019s standards, email marketing <\/span><i><span style=\"font-weight: 400;\">is <\/span><\/i><span style=\"font-weight: 400;\">old. But then even the internet itself is getting on a bit.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The momentum of new technology production conditions us to <\/span><b>believe anything old is outdated<\/b><span style=\"font-weight: 400;\"> and <\/span><b>unfit for purpose<\/b><span style=\"font-weight: 400;\">. And even if <\/span><i><span style=\"font-weight: 400;\">you <\/span><\/i><span style=\"font-weight: 400;\">think email marketing is still important, is it worth putting time or money into it if other people don&#8217;t?<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s the point if we\u2019re all hooked on the next new thing? Email isn\u2019t sparkly and new like TikTok and Instagram.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Well, I\u2019ll tell you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Email <\/span><b>isn\u2019t sat in a graveyard <\/b><span style=\"font-weight: 400;\">like AOL, or Tiscali (remember them?). It&#8217;s here to stay, and any business worth its salt should be adopting email marketing as part of its marketing strategy because it\u2019s <\/span><b>one of the best ways to make sales<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are five myths bust wide open to explain why.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8743bd0 elementor-widget elementor-widget-heading\" data-id=\"8743bd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Myth 1 - Email Marketing Is Dead<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70e88f elementor-widget elementor-widget-text-editor\" data-id=\"c70e88f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The idea that anything old-fashioned is worthless is simply not true.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Take The Beatles, for instance.<\/span><\/p><p><span style=\"font-weight: 400;\">Email marketing is still a living, breathing, <\/span><i><span style=\"font-weight: 400;\">brilliant<\/span><\/i><span style=\"font-weight: 400;\"> part of successful marketing strategy, because <\/span><b>email <\/b><span style=\"font-weight: 400;\">is the <\/span><b>number one communication tool in business<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Email marketing is:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost effective<\/b><span style=\"font-weight: 400;\">, bringing in <\/span><b>\u00a336 for every \u00a31 spent<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affordable<\/b><span style=\"font-weight: 400;\">, costing as little as \u00a310 a month (do your research on software, more on that below)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy<\/b><span style=\"font-weight: 400;\"> to do<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">What\u2019s more, as all the magpies flock to using shiny Facebook Ads and TikTok accounts, fewer businesses are using email marketing.\u00a0<\/span><\/p><p><b>The big noisy market just got smaller. <\/b><span style=\"font-weight: 400;\">There\u2019s an increased opportunity to get your voice heard.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b686df7 elementor-widget elementor-widget-heading\" data-id=\"b686df7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Myth 2 - Email Only Works For Some Businesses<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbfb17c elementor-widget elementor-widget-text-editor\" data-id=\"cbfb17c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The scope of email marketing is vast. Different strategies will suit different companies, but it works because <\/span><b>everyone reads emails<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f34fbe elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6f34fbe\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/nathanlittleton.co.uk\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Looking for ways to <b>connect with your leads<\/b>?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Want to <b>build a relationship<\/b> with your client base?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Use email as a <b>form of communication<\/b>, internally and externally?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1073de9 elementor-widget elementor-widget-text-editor\" data-id=\"1073de9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Then you should be using email marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Coaches and speakers in particular can benefit massively from it because a substantial part of what we do is <\/span><b>nurture and educate<\/b><span style=\"font-weight: 400;\"> our client bases. It\u2019s that simple. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1c330 elementor-widget elementor-widget-heading\" data-id=\"fa1c330\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Myth 3 - People Hate Email Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a435ce2 elementor-widget elementor-widget-text-editor\" data-id=\"a435ce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not quite true.<\/span><\/p><p><span style=\"font-weight: 400;\">We hate being bombarded, and we hate being<\/span><b> constantly sold to.<\/b><span style=\"font-weight: 400;\"> If all you ever do is pitch your new thing and ask them to buy it, <\/span><b>you\u2019ll be rejected<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Good email marketing should <\/span><b>nurture your client base<\/b><span style=\"font-weight: 400;\"> and provide value to them. If the content you pump out to your list is <\/span><b>interesting and engaging to the reader<\/b><span style=\"font-weight: 400;\">, it will be embraced.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a869c elementor-widget elementor-widget-heading\" data-id=\"70a869c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Myth 4 - Email Marketing Is Expensive<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a6c17 elementor-widget elementor-widget-text-editor\" data-id=\"b6a6c17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is no need to go beyond your means. Successful email marketing can be <\/span><b>achieved very cheaply.<\/b><\/p><p><span style=\"font-weight: 400;\">Functional email marketing software ranges from completely free to hundreds of pounds per month. I\u2019ve written about it in more depth <\/span><a href=\"https:\/\/nathanlittleton.co.uk\/marketing\/what-to-look-for-in-an-email-marketing-platform\/\"><b>here<\/b><\/a><span style=\"font-weight: 400;\">. Ask yourself:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8685c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9c8685c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What do you need your software to do?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What do you want to spend?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How easy does it need to be to use?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689368c elementor-widget elementor-widget-text-editor\" data-id=\"689368c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And remember, <\/span><b>outsourcing<\/b><span style=\"font-weight: 400;\"> can be surprisingly affordable. (<a href=\"https:\/\/nathanlittleton.co.uk\/email-newsletters\/\">I can help with that too\u2026<\/a>) <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab59fe7 elementor-widget elementor-widget-heading\" data-id=\"ab59fe7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Myth 5 - Unsubscribes Are Bad<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-260af9e elementor-widget elementor-widget-text-editor\" data-id=\"260af9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ouch. It can feel pretty awful, can\u2019t it?<\/span><\/p><p><span style=\"font-weight: 400;\">It can be gutting to see your list numbers go down, but try not to take it personally.<\/span><\/p><p><b>Those people were never going to become clients.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">You want the people you&#8217;re contacting to be engaged and interested. If they aren\u2019t, they\u2019re not going to buy from you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A <\/span><b>steady trickle of unsubscribes is normal<\/b><span style=\"font-weight: 400;\">, and a self-cleaning list is both healthy and less work for you!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That said, a <\/span><b>spike in people opting out is not<\/b><span style=\"font-weight: 400;\">, and more investigation might be necessary. See if you can map it to any big changes you\u2019ve made recently and edit appropriately.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3f47e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a3f47e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 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.elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71eed56 elementor-widget elementor-widget-heading\" data-id=\"71eed56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email isn't buried yet.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8f050 elementor-widget elementor-widget-text-editor\" data-id=\"ea8f050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And it\u2019s not going anywhere fast.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Email is still a key part of the way we communicate in both our personal and business lives. Using email in marketing is a <\/span><b>highly profitable<\/b><span style=\"font-weight: 400;\">, <\/span><b>highly converting<\/b><span style=\"font-weight: 400;\"> strategy and you should be using it in your business.<\/span><\/p><p><span style=\"font-weight: 400;\">There will <\/span><i><span style=\"font-weight: 400;\">always <\/span><\/i><span style=\"font-weight: 400;\">be a new trend, a new programme or a new platform,<\/span> <span style=\"font-weight: 400;\">and that\u2019s exciting. But <\/span><b>email marketing is steady<\/b><span style=\"font-weight: 400;\"> and reliable because <\/span><b>everyone is using it<\/b><span style=\"font-weight: 400;\"> on a daily basis.<\/span><\/p><p><span style=\"font-weight: 400;\">It does the job and it does it well.<\/span><\/p><p><span style=\"font-weight: 400;\">Want to improve your marketing efforts and boost your sales? <\/span><a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\"><b>Book a call<\/b> <\/a><span style=\"font-weight: 400;\">with Nathan, he can help.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the world of modern business, some consider email marketing a fossil. And it\u2019s true in a way. By today\u2019s standards, email marketing is old. But then even the internet itself is getting on a bit.&nbsp; The momentum of new technology production conditions us to believe anything old is outdated and unfit for purpose. And [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Email Marketing Myths Busted - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/5-email-marketing-myths-busted\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Email Marketing Myths Busted - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"In the world of modern business, some consider email marketing a fossil. 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