{"id":7554,"date":"2021-11-18T16:39:20","date_gmt":"2021-11-18T16:39:20","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=7554"},"modified":"2022-02-15T17:31:46","modified_gmt":"2022-02-15T17:31:46","slug":"what-to-look-for-in-an-email-marketing-platform","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/marketing\/what-to-look-for-in-an-email-marketing-platform\/","title":{"rendered":"What To Look For In An Email Marketing Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7554\" class=\"elementor elementor-7554\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a0a466 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a0a466\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0413727\" data-id=\"0413727\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f90f8bf elementor-widget elementor-widget-text-editor\" data-id=\"f90f8bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">As a speaker or coach, email marketing can be a hugely powerful marketing tool that offers an incredible return on investment. You might be thinking about doing your email marketing yourself.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">I mean, how hard can it be? You choose some software,\u00a0 write some content and hit send? While many people can and do run their own email marketing, it\u2019s important to be sure you have the skills and the resources you need to make it a success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The software you choose for your email marketing can have a huge impact. So you need to choose your software wisely. The email marketing platform you decide on will determine how easy, hard, successful or unsuccessful your campaigns will be.<\/span><\/p><p><span style=\"font-weight: 400;\">The good news is that there are plenty of options on the market for you to compare &#8211; the bad news is this can make it an overwhelming process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To make your life easier, there are some key features to look out for when deciding.<\/span><\/p><p><span style=\"font-weight: 400;\">The range of email marketing software out there is huge. When it comes to pricing, they can go from free all the way up to $495 per month. The price you pay is determined by the package you choose, the number of people on your list and whether you pay annually or monthly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So want to work out which platform is right for you? Some of the most important aspects to consider include&#8230;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-754eb3e elementor-widget elementor-widget-heading\" data-id=\"754eb3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Ease Of Use<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf4a9cd elementor-widget elementor-widget-text-editor\" data-id=\"bf4a9cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You won\u2019t regret choosing an email marketing platform that is easy to use. One way to find out if software is going to be straightforward and beginner-friendly is to look for drag and drop editing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This means that you can easily and quickly select, drag, and insert elements into your emails. An example of this is Mailchimp\u2019s email campaign editor, allowing you to choose from a selection of pre-set blocks that you can then edit and personalise.<\/span><\/p><p><span style=\"font-weight: 400;\">Aside from the email editing function, you should also make sure the overall user interface is simple. Ideally, navigating between pages and knowing the location of all your tools should be intuitive and easy to learn.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbd11c elementor-widget elementor-widget-heading\" data-id=\"0bbd11c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">No Coding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b687e7d elementor-widget elementor-widget-text-editor\" data-id=\"b687e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re a technophobe, this one will ring true! Avoid any software that requires coding. Some platforms are for advanced users with a deeper understanding of coding.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Infusionsoft is one to avoid for a newbie DIYer. While it is super powerful, most business owners end up hiring someone to run it for them because it can be a steep learning curve for beginners.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Any email marketing software that involves coding is not viable for a small business or coach in my experience, as you need that extra time to focus on delivering a stellar service.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4395ce elementor-widget elementor-widget-heading\" data-id=\"b4395ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Good Reporting<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b2102 elementor-widget elementor-widget-text-editor\" data-id=\"07b2102\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A sign of a good all-rounder email platform is its reporting. Whatever you use needs to track how well your emails are performing. As the bare minimum, look for one that will show you statistics like bounces, opens, and click-throughs. These are the stats that will help you to understand if your emails are reaching people, if they are opening them and if they are clicking on the links you\u2019ve included.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To learn more about which metrics to track and why then <\/span><a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/what-your-email-marketing-reports-wont-tell-you\/\"><span style=\"font-weight: 400;\">check out my previous blog post here\u2026 <\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c97fa63 elementor-widget elementor-widget-heading\" data-id=\"c97fa63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reliable Deliverability<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a5163 elementor-widget elementor-widget-text-editor\" data-id=\"74a5163\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This might not seem like such a big issue, but check that you\u2019re using software with a good reputation for actually making it into inboxes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s incredibly frustrating to spend hours on a coaching email campaign, sending it to your hard-won email list, only for it to get stuck in a spam folder. There are<\/span><a href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/5-ways-to-increase-your-email-engagement\/\"><span style=\"font-weight: 400;\"> several things<\/span><\/a><span style=\"font-weight: 400;\"> you can do to avoid getting condemned to the promo or spam folders, but your choice of software matters too.<\/span><\/p><p><span style=\"font-weight: 400;\">Do your research online before committing to any paid plans. Discover what the reputation is for the software you\u2019re considering and see what other users say about the deliverability rate.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc2e1db elementor-widget elementor-widget-heading\" data-id=\"dc2e1db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which Email Marketing Platform Is Right For You?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983e60a elementor-widget elementor-widget-text-editor\" data-id=\"983e60a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ultimately, which email marketing software is right for you depends on your personal needs. You might need detailed reporting and connectivity with other apps, or you might just want a basic email creator for the best value.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You need to weigh up the pros and cons of each software and decide which best suits your needs but to make it super simple for you I\u2019ve included a couple of my favourites for beginners below&#8230;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41cc0e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41cc0e2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d74924\" data-id=\"9d74924\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e74162 elementor-widget elementor-widget-image\" data-id=\"0e74162\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.campaignmonitor.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/campaignmonitor-1024x538.jpg\" class=\"attachment-large size-large wp-image-7490\" alt=\"\" srcset=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/campaignmonitor-1024x538.jpg 1024w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/campaignmonitor-300x158.jpg 300w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/campaignmonitor-768x403.jpg 768w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/campaignmonitor-100x53.jpg 100w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/campaignmonitor.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d89fdef\" data-id=\"d89fdef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a465a15 elementor-widget elementor-widget-heading\" data-id=\"a465a15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campaign Monitor<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-812557c elementor-widget elementor-widget-text-editor\" data-id=\"812557c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is a great choice for newbies and anyone looking for an easy-to-use email builder. It offers simple automation options, which is easy for inexperienced marketers to get the hang of.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.campaignmonitor.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=CONV_G_Search_GBR_Branded_Campaign-Monitor&amp;utm_term=campaign%20monitor&amp;utm_content=cm&amp;version&amp;device=c&amp;gclsrc=aw.ds&amp;gclid=Cj0KCQiAys2MBhDOARIsAFf1D1f2MU4ThMrF05BU_EgXPnux9-7Z9Jxd9gXcIIAfPMGqEStKZ8XAILIaAiG-EALw_wcB\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Campaign Monitor<\/span><\/a><span style=\"font-weight: 400;\"> is an affordable option starting at $9 a month with all the core features a novice email marketer would want. That works out to pretty good value considering the return you\u2019ll get from your campaigns.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e03625d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e03625d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ea1a53\" data-id=\"2ea1a53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb1d7c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb1d7c8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a998cea\" data-id=\"a998cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edecfa3 elementor-widget elementor-widget-image\" data-id=\"edecfa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.activecampaign.com\/?_r=B65DVCK1\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/activecampaign_logo_default.png\" class=\"attachment-large size-large wp-image-7504\" alt=\"\" srcset=\"https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/activecampaign_logo_default.png 900w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/activecampaign_logo_default-300x158.png 300w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/activecampaign_logo_default-768x404.png 768w, https:\/\/nathanlittleton.co.uk\/wp-content\/uploads\/2021\/10\/activecampaign_logo_default-100x53.png 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6293c8f\" data-id=\"6293c8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522c714 elementor-widget elementor-widget-heading\" data-id=\"522c714\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ActiveCampaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8c7a1 elementor-widget elementor-widget-text-editor\" data-id=\"2a8c7a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.activecampaign.com\/?_r=B65DVCK1\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">This<\/span><\/a><span style=\"font-weight: 400;\"> is the platform to choose if you want extensive functionality. Be warned, it may be a bit of overkill if all you want to do is send a regular newsletter and occasional follow-up emails.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s an excellent software choice if you\u2019re looking for complete conditional automation, although its cost reflects the extras you get. Starting at $18.75 per month up to $171.75 per month, it\u2019s not the cheapest option but a great software for more complex campaigns.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6430952 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6430952\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) 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.elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311eb8c elementor-widget elementor-widget-text-editor\" data-id=\"311eb8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Speakers and coaches should definitely be taking advantage of everything email marketing can do for your business. The options above are a good place to start, but of course, if you\u2019d rather not DIY your email marketing<\/span><a href=\"https:\/\/nathanlittleton.co.uk\/book-a-call\/\"><span style=\"font-weight: 400;\"> book a discovery call here <\/span><\/a><span style=\"font-weight: 400;\">to find out how I can help.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>As a speaker or coach, email marketing can be a hugely powerful marketing tool that offers an incredible return on investment. You might be thinking about doing your email marketing yourself.\u00a0 I mean, how hard can it be? You choose some software,\u00a0 write some content and hit send? While many people can and do run [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What To Look For In An Email Marketing Platform - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/marketing\/what-to-look-for-in-an-email-marketing-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What To Look For In An Email Marketing Platform - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"As a speaker or coach, email marketing can be a hugely powerful marketing tool that offers an incredible return on investment. 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