{"id":7473,"date":"2021-10-26T16:22:02","date_gmt":"2021-10-26T16:22:02","guid":{"rendered":"https:\/\/nathanlittleton.co.uk\/?p=7473"},"modified":"2021-10-26T16:35:37","modified_gmt":"2021-10-26T16:35:37","slug":"the-art-of-email-marketing-5-things-every-nurture-campaign-must-have","status":"publish","type":"post","link":"https:\/\/nathanlittleton.co.uk\/email-marketing\/the-art-of-email-marketing-5-things-every-nurture-campaign-must-have\/","title":{"rendered":"The Art Of Email Marketing: 5 Things Every Nurture Campaign Must Have"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7473\" class=\"elementor elementor-7473\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec58456 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec58456\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d5fc26\" data-id=\"4d5fc26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-348090c elementor-widget elementor-widget-text-editor\" data-id=\"348090c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to marketing, it\u2019s all about the relationships you create. Before you can even think about putting an offer in front of someone they first need to know, like, and trust you. Selling too soon simply won\u2019t work &#8211; there\u2019s a reason they call it cold-calling, because that person knows nothing about you and probably needs to warm up to you first.<\/span><\/p><p><span style=\"font-weight: 400;\">Your customer\u2019s journey through your marketing should be a little like dating. You wouldn\u2019t propose marriage on your first date, so don\u2019t throw your checkout page at people who\u2019ve just encountered your coaching or speaking business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Take your customer along the path from not knowing you at all to trusting you as an authority in your area of expertise. Now, in dating you might achieve that through romantic gestures, but in marketing you can do it through nurture emails.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54be5bc elementor-widget elementor-widget-heading\" data-id=\"54be5bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What Are Nurture Emails?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf24346 elementor-widget elementor-widget-text-editor\" data-id=\"bf24346\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nurture email campaigns are pre-prepared email sequences sent out over a specific time frame. Their aim is to build trust, inform, and motivate potential leads towards an eventual offer. These campaigns build up slowly, bringing value and reliability to your brand, ultimately creating a relationship where the lead is motivated to purchase at a later date.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s not the job of the nurture email to land a sale. Just to make them like you\u2026 <\/span><\/p><p><span style=\"font-weight: 400;\">Nurture emails are pure, unbridled value. This type of email goes out to potential leads regularly and does <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> try to sell anything. The focus of nurture emails is the <\/span><a href=\"https:\/\/nathanlittleton.co.uk\/marketing\/know-like-trust-a-marketing-concept-that-works\/\"><span style=\"font-weight: 400;\">\u2018know, like, trust<\/span><\/a><span style=\"font-weight: 400;\">\u2019 principle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">People buy from people that they like and have a connection with, and they are less likely to take action from boring, immediate sales pitches. That\u2019s something we can all relate to!<\/span><\/p><p><span style=\"font-weight: 400;\">It can feel like an impossible task to create a relationship with a stranger on the internet that you may never have a one-to-one interaction with.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But effective marketing makes this simple.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With patient processes, like nurture email campaigns, you can create a trust-filled relationship by:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9dabd7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f9dabd7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/nathanlittleton.co.uk\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Being transparent and honest<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sharing valuable knowledge<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Sharing your personality and being a real person<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e19402e elementor-widget elementor-widget-text-editor\" data-id=\"e19402e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Through education, awareness, and relationship building, you can turn potential leads into conversions in as little as 3 or 4 nurture emails. You can take the benefits of nurture emails one step further and automate your nurture email campaigns. Streamlining your inbound marketing strategy with automations like this picks up on every lead that might otherwise be lost.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The next thing you\u2019ll need to know is what exactly should go into a nurture email campaign&#8230;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a95ab29 elementor-widget elementor-widget-heading\" data-id=\"a95ab29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 5 Things To Include In Your Nurture Emails<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f2a4a elementor-widget elementor-widget-text-editor\" data-id=\"71f2a4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because nurture emails find leads at particular points in your customer journey (i.e. opt-ins and website visits), they can be highly specific and answer questions. A full nurture campaign could vary in length from just 3-6 emails &#8211; or even a never-ending weekly email campaign, depending on your customer-base and the deal you\u2019re offering at the end of the process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However many emails in your sequence, be sure to infuse your nurture emails with these 5 features:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a116ac1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a116ac1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9d14a80\" data-id=\"9d14a80\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22f3d1d elementor-widget elementor-widget-heading\" data-id=\"22f3d1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-c62d150\" data-id=\"c62d150\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e14564 elementor-widget elementor-widget-text-editor\" data-id=\"5e14564\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Valuable content<br \/><\/b><span style=\"font-weight: 400;\">This could take the form of solving a problem, giving interesting information for free, or offering up a thought-provoking idea. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d24f58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d24f58\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4352cc5\" data-id=\"4352cc5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ebf066 elementor-widget elementor-widget-heading\" data-id=\"6ebf066\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-75d2f06\" data-id=\"75d2f06\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ef8ab7 elementor-widget elementor-widget-text-editor\" data-id=\"8ef8ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Personality<br \/><\/b><span style=\"font-weight: 400;\">People buy from people, not from businesses, which is why it\u2019s so important to show yourself and your personality in your emails. This can be as simple as writing from the first person and signing off emails with a personal signature.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bd540b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd540b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8579cba\" data-id=\"8579cba\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea572d elementor-widget elementor-widget-heading\" data-id=\"4ea572d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-186a7fc\" data-id=\"186a7fc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25a3403 elementor-widget elementor-widget-text-editor\" data-id=\"25a3403\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Case studies<br \/><\/b><span style=\"background-color: var( --e-global-color-primary );\">Providing clear, honest social proof works. Beware of turning reviews into sales pitches, but do tell your customers\u2019 stories.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-88c43da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88c43da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2f6c91e\" data-id=\"2f6c91e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-635f500 elementor-widget elementor-widget-heading\" data-id=\"635f500\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-23135ab\" data-id=\"23135ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c187deb elementor-widget elementor-widget-text-editor\" data-id=\"c187deb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Personal information<br \/><\/b><span style=\"font-weight: 400;\">This follows the principle of coming across as a real, trust-worthy human. Let your leads get to know you &#8211; share some of your own experiences and stories that could be relatable or inspiring.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8df5804 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8df5804\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-342f296\" data-id=\"342f296\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7616f1f elementor-widget elementor-widget-heading\" data-id=\"7616f1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-b2a2582\" data-id=\"b2a2582\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-459d306 elementor-widget elementor-widget-text-editor\" data-id=\"459d306\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Stories<br \/><\/b><span style=\"font-weight: 400;\">With \u2018know, like, trust\u2019 firmly in mind, use stories to engage and interest your leads, but ensure every story has a point of value.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e3cd1 elementor-widget elementor-widget-spacer\" data-id=\"29e3cd1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-871bd7b elementor-widget elementor-widget-heading\" data-id=\"871bd7b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don\u2019t Put These In Nurture Emails<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd2e02 elementor-widget elementor-widget-text-editor\" data-id=\"5fd2e02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Remember, these emails should be purely for nurturing, not hard-selling or even just summarising all of your latest offers. <\/span><span style=\"font-weight: 400;\">We\u2019ve covered what every successful nurture email campaign should include.<\/span><\/p><p><span style=\"font-weight: 400;\">Now here\u2019s what not to put in your nurture email campaigns:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253d970 elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"253d970\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-angry\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-110.3 0-200-89.7-200-200S137.7 56 248 56s200 89.7 200 200-89.7 200-200 200zm0-144c-33.6 0-65.2 14.8-86.8 40.6-8.5 10.2-7.1 25.3 3.1 33.8s25.3 7.2 33.8-3c24.8-29.7 75-29.7 99.8 0 8.1 9.7 23.2 11.9 33.8 3 10.2-8.5 11.5-23.6 3.1-33.8-21.6-25.8-53.2-40.6-86.8-40.6zm-48-72c10.3 0 19.9-6.7 23-17.1 3.8-12.7-3.4-26.1-16.1-29.9l-80-24c-12.8-3.9-26.1 3.4-29.9 16.1-3.8 12.7 3.4 26.1 16.1 29.9l28.2 8.5c-3.1 4.9-5.3 10.4-5.3 16.6 0 17.7 14.3 32 32 32s32-14.4 32-32.1zm199-54.9c-3.8-12.7-17.1-19.9-29.9-16.1l-80 24c-12.7 3.8-19.9 17.2-16.1 29.9 3.1 10.4 12.7 17.1 23 17.1 0 17.7 14.3 32 32 32s32-14.3 32-32c0-6.2-2.2-11.7-5.3-16.6l28.2-8.5c12.7-3.7 19.9-17.1 16.1-29.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Sales pitches<\/b> - The point of the nurture email is to build a relationship - not to scare off potential leads with blatant sales pitches and shameless selling. Don\u2019t go in for the kill prematurely. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-angry\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-110.3 0-200-89.7-200-200S137.7 56 248 56s200 89.7 200 200-89.7 200-200 200zm0-144c-33.6 0-65.2 14.8-86.8 40.6-8.5 10.2-7.1 25.3 3.1 33.8s25.3 7.2 33.8-3c24.8-29.7 75-29.7 99.8 0 8.1 9.7 23.2 11.9 33.8 3 10.2-8.5 11.5-23.6 3.1-33.8-21.6-25.8-53.2-40.6-86.8-40.6zm-48-72c10.3 0 19.9-6.7 23-17.1 3.8-12.7-3.4-26.1-16.1-29.9l-80-24c-12.8-3.9-26.1 3.4-29.9 16.1-3.8 12.7 3.4 26.1 16.1 29.9l28.2 8.5c-3.1 4.9-5.3 10.4-5.3 16.6 0 17.7 14.3 32 32 32s32-14.4 32-32.1zm199-54.9c-3.8-12.7-17.1-19.9-29.9-16.1l-80 24c-12.7 3.8-19.9 17.2-16.1 29.9 3.1 10.4 12.7 17.1 23 17.1 0 17.7 14.3 32 32 32s32-14.3 32-32c0-6.2-2.2-11.7-5.3-16.6l28.2-8.5c12.7-3.7 19.9-17.1 16.1-29.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Boring content<\/b> - Good content is key in nurturing emails, because this is your opportunity to create a fruitful connection and convince your leads that you\u2019re worth their attention.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-angry\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-110.3 0-200-89.7-200-200S137.7 56 248 56s200 89.7 200 200-89.7 200-200 200zm0-144c-33.6 0-65.2 14.8-86.8 40.6-8.5 10.2-7.1 25.3 3.1 33.8s25.3 7.2 33.8-3c24.8-29.7 75-29.7 99.8 0 8.1 9.7 23.2 11.9 33.8 3 10.2-8.5 11.5-23.6 3.1-33.8-21.6-25.8-53.2-40.6-86.8-40.6zm-48-72c10.3 0 19.9-6.7 23-17.1 3.8-12.7-3.4-26.1-16.1-29.9l-80-24c-12.8-3.9-26.1 3.4-29.9 16.1-3.8 12.7 3.4 26.1 16.1 29.9l28.2 8.5c-3.1 4.9-5.3 10.4-5.3 16.6 0 17.7 14.3 32 32 32s32-14.4 32-32.1zm199-54.9c-3.8-12.7-17.1-19.9-29.9-16.1l-80 24c-12.7 3.8-19.9 17.2-16.1 29.9 3.1 10.4 12.7 17.1 23 17.1 0 17.7 14.3 32 32 32s32-14.3 32-32c0-6.2-2.2-11.7-5.3-16.6l28.2-8.5c12.7-3.7 19.9-17.1 16.1-29.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Pointless emails<\/b> - Just as every good joke needs a punchline, every email needs a point to it. Ask yourself, what are you trying to get across or achieve in each email?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a4efb elementor-widget elementor-widget-spacer\" data-id=\"c9a4efb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b003f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b003f1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 18-04-2024 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100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0c086 elementor-widget elementor-widget-text-editor\" data-id=\"da0c086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nurture emails can be a crucial component in your marketing strategy, but email marketing is most powerful when you combine different email strategies together. You can learn more about the 5 types of email campaigns you should have in our blog <\/span><a href=\"https:\/\/nathanlittleton.co.uk\/business\/5-types-of-email-marketing-every-business-should-know-about\/\"><span style=\"font-weight: 400;\">here. <\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When it comes to marketing, it\u2019s all about the relationships you create. Before you can even think about putting an offer in front of someone they first need to know, like, and trust you. Selling too soon simply won\u2019t work &#8211; there\u2019s a reason they call it cold-calling, because that person knows nothing about you [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,17,8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Art Of Email Marketing: 5 Things Every Nurture Campaign Must Have - Nathan Littleton - Marketing Speaker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nathanlittleton.co.uk\/email-marketing\/the-art-of-email-marketing-5-things-every-nurture-campaign-must-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Art Of Email Marketing: 5 Things Every Nurture Campaign Must Have - Nathan Littleton - Marketing Speaker\" \/>\n<meta property=\"og:description\" content=\"When it comes to marketing, it\u2019s all about the relationships you create. Before you can even think about putting an offer in front of someone they first need to know, like, and trust you. 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